📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: StickerYou
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Owning and executing the full funnel marketing strategy
- Managing paid media directly on ad platforms
- Delivering revenue through new customer acquisition
- Collaborating with cross-functional teams and stakeholders
- Potential for line management in the future
ASSUMPTION: This role requires a strong analytical mindset, creativity, and excellent collaboration skills to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Own and execute the full funnel marketing strategy with a strong emphasis on lower-funnel performance channels such as search and social.
✅ Manage paid media directly on the ad platforms (e.g. Google Ads, Meta) with a deep understanding of SEM strategy, social media advertising, audience targeting, prospecting, retargeting, and data-driven optimization.
✅ Be accountable for delivering revenue through new customer acquisition.
✅ Lead budget allocation and media planning to maximize ROI across digital channels.
✅ Drive ad copy innovation, manage strategic keyword targeting, campaign segmentation, audience selection, landing page optimization and conduct advanced ad performance analytics.
✅ Proactively monitor performance and make ongoing optimizations as needed including budget reallocation.
✅ Create briefs for creative assets and participate in the creative strategy process along with the internal design and production team.
✅ Design, execute, and analyze structured growth experiments or A/B tests, iterating quickly to refine and scale tactics that profitably acquire customers.
✅ Work closely with the wider marketing team, development team, external consultants and vendors to improve marketing technology infrastructure.
✅ Perform other marketing tasks and assignments as required.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple competing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in digital marketing in a high-volume DTC e-commerce environment, could be a mix of agency and client-side.
Required Skills:
- Proven experience managing at least $50k in monthly ad spend across Meta and Google ads
- Strong knowledge of Google Ads and Meta Ads with recent and relevant experience planning and executing campaigns directly on these platforms
- Knowledge of GA4 and other analytics tools and systems
- Ability to extract actionable insights from complex data sets and drive business decisions; naturally numerate/quantitative
- Strong project management skills with the ability to juggle multiple competing priorities
- Results-driven, action-oriented mindset with excellent problem-solving skills
- Experience working cross-functionally in fast-paced, collaborative environments
- Exceptional oral and written communication skills
- Curiosity about stickers, printing, and how small businesses and personal users can leverage these products
Preferred Skills:
- Familiarity with the sticker industry or similar print-on-demand products
- Experience with A/B testing and growth hacking
ASSUMPTION: The ideal candidate will have a strong analytical mindset, creativity, and excellent collaboration skills to succeed in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Health and dental insurance
- Discounts on industry-leading products and services
Working Hours: Full-time (40 hours per week) with flexible remote work options (3 days remote per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Toronto. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Printing Services
Company Size: 51-200 employees (Mid-size)
Founded: 2008 (17 years ago)
Company Description:
- StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more.
- The company combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity.
- Businesses and consumers can easily upgrade their marketing, packaging, promotion, or use stickers to celebrate a personal event.
- StickerYou is a smart, creative, and passionate group proudly making custom products locally in Toronto for the global market.
Company Specialties:
- Proprietary die-cutting technology
- Custom Sticker
- Engagement Marketing
- and Brand Promotions
Company Website: www.stickeryou.com
ASSUMPTION: StickerYou's unique business model and focus on customization make it an attractive place to work for creative and innovative individuals.
📊 Role Analysis
Career Level: Mid-level to Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director or a similar senior marketing leader.
Work Arrangement: Hybrid (2 days in office, 3 days remote)
Growth Opportunities:
- Potential for line management of 1-2 individuals in the future
- Career progression into senior marketing roles or management positions
- Opportunities to work on diverse marketing projects and campaigns
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office, 3 days remote)
Office Location(s): 219 Dufferin Street, Suite 6A, Toronto, Ontario, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada by population.
- The city is known for its diverse neighborhoods, vibrant arts and culture scene, and numerous parks and green spaces.
- Toronto has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours per week) with flexible remote work options (3 days remote per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Analytical and problem-solving skills
- Marketing strategy and planning
- Paid media management experience
- Cultural fit and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Showcase your understanding of StickerYou's unique business model and products.
- Demonstrate your ability to analyze data and make data-driven decisions.
- Prepare examples of successful marketing campaigns you've managed in the past.
ATS Keywords: Performance Marketing, Digital Marketing, E-commerce, Paid Search, Paid Social, SEM Strategy, A/B Testing, Project Management, Collaboration, Communication, Sticker Industry, Print-on-Demand Products
ASSUMPTION: The interview process will focus on assessing the candidate's analytical and problem-solving skills, as well as their cultural fit and collaboration skills.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- GA4
- Other analytics tools and systems
- Project management software (e.g., Asana, Trello)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you had to pivot your marketing strategy due to changing circumstances?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: StickerYou values employees who are innovative, customer-centric, collaborative, accountable, and committed to continuous learning. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a large ad spend budget with a strong focus on ROI and LTV
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a fast-paced, dynamic environment with multiple competing priorities
- Balancing remote work and in-office collaboration
ASSUMPTION: These challenges require strong analytical, problem-solving, and collaboration skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the sticker industry and print-on-demand products.
- However, it shares similarities with other Performance Marketing Manager roles in e-commerce, retail, and consumer goods industries.
- Career progression may involve moving into senior marketing roles or management positions within StickerYou or similar companies.
ASSUMPTION: While this role is unique in its industry focus, it shares many similarities with other Performance Marketing Manager roles, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign to drive sales during a specific time of year
- Launching a new product line and creating a marketing strategy to promote it to the target audience
- Optimizing the website and landing pages to improve conversion rates and reduce bounce rates
- Conducting A/B tests to refine and scale marketing tactics that profitably acquire customers
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that the Performance Marketing Manager may be responsible for at StickerYou.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does StickerYou support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does StickerYou approach collaboration and communication between marketing and other departments?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Prepare examples of successful marketing campaigns you've managed in the past.
- Research StickerYou's unique business model and products to demonstrate your understanding of the company.
- Follow up with StickerYou's hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
