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Performance Marketing Manager

Leap
Full-time
On-site
Bangalore, Karnātaka, India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: Leap

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎯 Performance Marketing

πŸ”Ή Date Posted: Thu Apr 03 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and scaling the performance marketing engine
  • Running ROI-focused campaigns and optimizing CAC
  • Leveraging data, testing, and scale for maximum returns
  • Ensuring the firm's success is reflected in campaign effectiveness

ASSUMPTION: The role primarily involves managing digital marketing campaigns for online presence and growth given the focus on Meta and Google platforms.

πŸ“‹ Key Responsibilities

βœ… End-to-end management of paid channels including Meta and Google

βœ… Collaborate with cross-functional teams like product, analytics, business, and creative

βœ… Extract insights from campaigns and present learnings to stakeholders

βœ… Stay updated on changes in marketing algorithms and policies

ASSUMPTION: Responsibilities may include hands-on campaign creation and optimization, considering the emphasis on scalability and innovation.

🎯 Required Qualifications

Education: Not specified

Experience: 3-6 years in performance marketing

Required Skills:

  • Performance Marketing
  • Meta Ads
  • Google Ads

Preferred Skills:

  • Experience with start-ups
  • Fluency in Martech tools

ASSUMPTION: Educational qualifications may be flexible, prioritizing relevant experience over formal education.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Work with a knowledgeable growth team
  • Large budgets for experimentation
  • High visibility and direct work with founders

Working Hours: 40 hours per week with the potential for flexible scheduling

ASSUMPTION: Benefits are designed to attract high-caliber talent with innovative and collaborative work opportunities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education Administration Programs

Company Size: 501-1,000 employees, providing a dynamic environment with opportunities for significant impact

Founded: 2019

Company Description:

  • Leap supports Indian students in pursuing global careers
  • Offers financial products aiding studies and careers abroad
  • Focuses on the development of future global leaders

Company Specialties:

  • Education
  • Study Abroad
  • Finance

Company Website: https://leapscholar.com/

ASSUMPTION: The company’s growth strategy heavily involves leveraging digital marketing to reach their target audience and demographic efficiently.

πŸ“Š Role Analysis

Career Level: Mid-level managerial position

Reporting Structure: Likely reports to Head of Marketing or a similar senior role

Work Arrangement: On-site, leveraging collaboration with various departments

Growth Opportunities:

  • Lead strategic marketing initiatives
  • Opportunity to drive the company's digital footprint
  • Challenges to innovate in a growth-oriented company

ASSUMPTION: The role will expand as the company scales its marketing campaigns and requires deeper market penetration techniques.

🌍 Location & Work Environment

Office Type: Corporate office in an educational hub

Office Location(s): Bengaluru (Bangalore), India

Geographic Context:

  • Bangalore is known as the Silicon Valley of India
  • A hub for technology and innovative start-ups
  • Access to a highly skilled talent pool

Work Schedule: Standard business hours with room for flexible arrangements

ASSUMPTION: As an on-site position, there's likely a strong emphasis on teamwork and collaboration within the office environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening interview
  • Technical assessment or case study
  • Panel interviews with key stakeholders

Key Assessment Areas:

  • Analytical and strategic thinking
  • Experience and success in marketing campaigns
  • Ability to collaborate cross-functionally

Application Tips:

  • Highlight specific campaigns and ROI achievements
  • Showcase experience with Meta and Google ad tools
  • Demonstrate understanding of the education and finance sector

ATS Keywords: Performance Marketing, Digital Marketing, Meta Ads, Google Ads, ROI, Strategy, Collaboration

ASSUMPTION: The interview process will focus on both technical acumen and cultural fit, given the high degree of cross-departmental collaboration.

πŸ› οΈ Tools & Technologies

  • Meta Ads
  • Google Ads
  • AI automation tools

ASSUMPTION: Candidates are expected to be familiar with leading digital marketing platforms as well as emerging technologies in AI to support their campaign strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation in education and technology
  • Passion for global outreach and impact
  • Commitment to supporting young leaders

Work Style:

  • Results-oriented with a focus on ROI
  • Collaborative within multiple teams
  • Flexible and adaptive to new marketing trends

Self-Assessment Questions:

  • How do you approach managing a diverse range of digital marketing campaigns?
  • What strategies do you use to ensure high ROI?
  • How do you collaborate with cross-functional teams?

ASSUMPTION: The company culture likely rewards initiative and creativity, making it important for candidates to demonstrate these qualities.

⚠️ Potential Challenges

  • Keeping pace with rapidly changing digital marketing technologies
  • Balancing multiple stakeholders’ expectations
  • Navigating budget constraints while maximizing ROI
  • Staying ahead of competitors in digital innovation

ASSUMPTION: Challenges include adapting quickly to market shifts and maintaining creativity under budgetary pressures.

πŸ“ˆ Similar Roles Comparison

  • Greater emphasis on innovation and experimentation compared to other roles
  • High engagement with top-level executives
  • Focus on both strategic and hands-on execution

ASSUMPTION: This role is more dynamic and involves greater exposure to senior management than similar positions in larger firms.

πŸ“ Sample Projects

  • Developing a new ROI-focused digital campaign for a large-scale product
  • Implementing AI-driven marketing tools to enhance ad targeting
  • Designing a cross-platform strategy for brand visibility

ASSUMPTION: Projects are likely to be innovative in nature, combining digital marketing techniques with cutting-edge technology.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the performance marketing team?
  • How is success measured for this role?
  • What opportunities are there for professional development?
  • How does the team keep ahead of industry trends?
  • What role does this position play in achieving the company's broader goals?

ASSUMPTION: Given the role's strategic importance, questions should focus on growth opportunities and alignment with corporate objectives.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Include a detailed resume that highlights relevant experience
  • Prepare a portfolio of past campaigns and their outcomes
  • Research Leap's market presence and prepare to discuss strategies for improvement
  • Anticipate questions about cross-departmental collaboration and strategic impact

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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