📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Intercom
🔹 Location: San Francisco, California
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- End-to-end ownership of Intercom's Google Ads program
- Strategy development and tactical execution across keyword planning, audience targeting, bidding, and creative testing
- Continuous performance analysis and experimentation to drive incremental gains
- Close collaboration with cross-functional teams to align campaign messaging and landing pages
- Identification of growth opportunities across the funnel, surfacing strategic insights backed by data
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize ROI on paid search campaigns.
📋 Key Responsibilities
✅ End-to-end management of Intercom's Google Ads program, including Search, Performance Max, and experimental campaign types
✅ Strategy development and tactical execution across keyword planning, audience targeting, bidding, and creative testing
✅ Continuous performance analysis and experimentation, driving incremental gains through structured testing and iteration
✅ Development of dashboards, pacing reports, and performance insights to keep stakeholders aligned and informed
✅ Close collaboration with cross-functional teams to align campaign messaging and landing pages
✅ Identification of growth opportunities across the funnel, surfacing strategic insights backed by data
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience managing paid search campaigns, ideally in high-growth environments
Required Skills:
- Strong proficiency with Google Ads, Google Ads Editor, and campaign tracking infrastructure
- Confident handling large data sets using spreadsheets and comfortable working with BI tools (Looker, Tableau, etc.)
- Strong sense of ownership and ability to work autonomously
- Organized, analytical, and highly curious with a love for solving problems and turning data into action
- Excellent communication skills, able to distill complex performance insights into clear, strategic, data-backed recommendations
Preferred Skills:
- Experience in B2B or SaaS paid acquisition
- Familiarity with SQL
ASSUMPTION: While a degree is preferred, Intercom values relevant experience and may consider candidates without a formal degree but with equivalent skills and accomplishments.
💰 Compensation & Benefits
Salary Range: $127,373 - $148,028 per year (San Francisco Bay Area)
Benefits:
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family
Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is specific to the San Francisco Bay Area and may vary for other locations. The base pay range is subject to change and may be modified in the future.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and Customer Service Software
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a decade of experience in the market
Company Description:
- Intercom is an AI-first customer service platform, enhancing customer experiences and improving operational efficiency
- Offers a complete suite of products, including Fin AI Agent and the Intercom Customer Service Platform
- Backed by leading venture capitalists and committed to delivering remarkable customer service through innovative technology
Company Specialties:
- Customer Relationship Management
- Customer Engagement
- Customer Communication
- Live Chat
- Customer Support
- Customer Feedback
- Marketing Automation
- Helpdesk
- Mobile
- Customer Service
- AI
- Chat Bots
- CX
- Customer Experience
- Shared Inbox
- Support Automation
Company Website: www.intercom.com
ASSUMPTION: Intercom's focus on AI-first technology and customer service makes it an attractive option for candidates interested in cutting-edge solutions and a customer-centric work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Product, Sales, and Customer Success
Work Arrangement: Hybrid, with 3 days required on-site and the remaining days flexible for remote work
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and the company's growth
- Opportunities to work on new campaigns and initiatives as the company continues to innovate and expand its product offerings
- Possibility to transition into a leadership role or take on more strategic responsibilities within the marketing department
ASSUMPTION: Intercom's focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities and a focus on employee well-being
Office Location(s): 55 2nd Street, 4th Floor, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a vibrant, multicultural city with a thriving tech industry and numerous amenities
- The office is located in the South of Market (SoMa) district, close to public transportation, restaurants, and shopping
- The city offers a variety of housing options, from urban apartments to suburban homes, with diverse neighborhoods to suit different preferences
Work Schedule: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to maximize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and ability to translate data into actionable insights
- Communication and presentation skills
- Cultural fit and alignment with Intercom's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences related to paid search marketing and data analysis
- Prepare examples of your past performance in paid search campaigns, including strategies, tactics, and results
- Research Intercom's products, customers, and competition to demonstrate your understanding of the business and market landscape
ATS Keywords: Google Ads, Paid Search, Performance Optimization, Data Analysis, Keyword Planning, Audience Targeting, Bidding Strategies, Creative Testing, Collaboration, Data Insights, Problem Solving, Communication, BI Tools, Spreadsheets, SQL, SaaS Paid Acquisition
ASSUMPTION: Intercom's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Ads platform
- Google Ads Editor
- Campaign tracking infrastructure (e.g., Google Analytics, Google Tag Manager)
- BI tools (Looker, Tableau)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
- SQL databases and query tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the marketing and data analysis fields.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and open communication
Work Style:
- Fast-paced and dynamic, with a focus on innovation and growth
- Data-driven and analytical, with a strong emphasis on performance optimization
- Collaborative and team-oriented, with a focus on cross-functional collaboration and stakeholder management
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment, and enjoy translating insights into scalable strategy?
- Are you comfortable managing large datasets and experimenting with bidding strategies to drive incremental gains?
- Do you possess excellent communication skills and enjoy collaborating with cross-functional teams to align campaign messaging and landing pages?
ASSUMPTION: Intercom's culture values data-driven decision making, continuous learning, and collaboration, making it an attractive option for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing a large, complex paid search program with multiple campaign types and stakeholders
- Keeping up with the latest trends and best practices in paid search marketing and data analysis
- Balancing the need for continuous optimization with the need to maintain a healthy work-life balance
- Navigating a hybrid work environment, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on prioritization and time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep expertise in Google Ads and a strong focus on data-driven decision making
- Intercom's focus on AI-first technology and customer service sets it apart from other companies in the CRM and customer service software industries
- Career progression in this role may involve expanding the scope of responsibilities, taking on more strategic initiatives, or transitioning into a leadership role within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive keyword planning strategy for Intercom's Google Ads program
- Conducting A/B tests on bidding strategies to optimize performance and maximize ROI
- Creating detailed performance reports and dashboards to keep stakeholders informed and aligned
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, with a focus on continuous optimization and improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Intercom's Google Ads program, and what are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to align campaign messaging and landing pages?
- What are the most pressing challenges facing the paid search program, and how can this role help address them?
- How does Intercom support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader marketing department, while also providing valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Intercom Careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences related to paid search marketing and data analysis
- Prepare examples of your past performance in paid search campaigns, including strategies, tactics, and results
- Research Intercom's products, customers, and competition to demonstrate your understanding of the business and market landscape
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
