Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Chain Reaction

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing high-volume digital campaigns across multiple platforms
• Managing campaigns to meet clients’ ROI goals and implementing optimization recommendations
• Collaborating with a team to deliver cross-channel solutions for clients
• Continuously analyzing performance data and creating detailed campaign performance reports

ASSUMPTION: This role requires a strong understanding of emerging technologies in digital marketing and the ability to create and optimize campaigns across various platforms.

📋 Key Responsibilities

✅ Plan, execute, monitor, and optimize high-volume digital campaigns across Google Ads, Facebook Ads Manager, and other third-party platforms

✅ Ensure performance growth by managing campaigns to meet clients’ ROI goals and quickly implementing optimization recommendations

✅ Maintain strong understanding and application of Google Ads campaign types and best practices

✅ Continuously analyze performance data and create detailed campaign performance reports

✅ Efficiently manage advertising budgets across all platforms and campaigns

✅ Create and test compelling PPC ad copy through continuous A/B testing to improve conversion rates

✅ Report on key performance indicators, calculate Cost Per Lead (CPL), forecast spend, and adjust strategies based on demand and seasonality

ASSUMPTION: This role requires strong analytical skills and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Minimum 4-6 years of experience in performance marketing, including at least 1 year managing a team

Required Skills:

• Proficient in Google Ads, Google Ads Editor, and Google Analytics
• Strong expertise in keyword research, campaign buildouts, ad creation, A/B copy testing, bid management, and lead generation
• In-depth experience in the Google Display Network and overall Display Advertising
• Solid knowledge of retargeting/remarketing strategies
• Demonstrated people management and team leadership skills

Preferred Skills:

• E-commerce experience
• Experience with luxury brands
• Fluency in French

ASSUMPTION: Candidates with experience in e-commerce and luxury brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Performance Marketing Manager in Cairo with 5-10 years of experience is EGP 30,000 - 50,000 per month. This role may offer a salary within this range, depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Chain Reaction is an award-winning digital marketing agency based in GCC and Levant
• They develop bespoke digital strategies to help clients achieve their growth goals
• Their services include Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more

Company Specialties:

• Digital Marketing
• Advertising Services
• Online Advertising
• SEO
• Content Marketing
• Social Media
• Influencer Marketing

Company Website: https://www.chainreaction.ae

ASSUMPTION: Chain Reaction is a well-established digital marketing agency with a strong presence in the GCC and Levant regions.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role may report directly to the Head of Marketing or a similar position

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential to lead a team and manage junior marketing professionals
• Opportunities to work on high-profile campaigns and gain exposure to diverse industries
• Possibility to advance to a senior marketing role or management position

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Meaisem St, Unit D62, Dubai Production City, Dubai, AE; Dina Center, 5th floor, 3rd floor, building 34, Suleiman AlNabulsi St., Abdali Boulevard,, Amman, 11185, JO; 2nd Floor - Office No.35, twofour54, Building No 3, Sheikh Zayed Road, Abu Dhabi, 77982, AE

Geographic Context:

• Cairo, Egypt is a bustling metropolis with a vibrant cultural scene
• The city offers a mix of ancient history and modern amenities
• Cairo has a subtropical desert climate, with hot summers and mild winters

Work Schedule: Sunday - Thursday, 9:00 AM - 5:00 PM

ASSUMPTION: The work environment at Chain Reaction is collaborative and supportive, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or senior leadership

Key Assessment Areas:

• Digital marketing expertise
• Campaign management skills
• Analytical and problem-solving abilities
• Communication and teamwork skills

Application Tips:

• Tailor your resume to highlight relevant marketing and advertising experience
• Prepare examples of successful digital marketing campaigns you've managed
• Demonstrate your understanding of the company and its services during the interview

ATS Keywords: Google Ads, Google Ads Editor, Google Analytics, keyword research, campaign buildouts, ad creation, A/B testing, bid management, lead generation, Google Display Network, display advertising, retargeting, remarketing, e-commerce, luxury brands

ASSUMPTION: The application process at Chain Reaction may involve multiple interviews and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Google Ads Editor
• Google Analytics
• Facebook Ads Manager
• Third-party advertising platforms

ASSUMPTION: The tools and technologies required for this role may evolve as the digital marketing landscape changes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Trust
• Mutual growth

Work Style:

• Collaborative
• Supportive
• Focused on employee growth and development

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you committed to continuous learning and professional development?
• Do you have a strong understanding of emerging technologies in digital marketing?

ASSUMPTION: Chain Reaction values employees who are innovative, trustworthy, and committed to mutual growth and collaboration.

⚠️ Potential Challenges

• Managing high-volume digital campaigns across multiple platforms
• Meeting clients’ ROI goals and optimizing campaigns quickly
• Working in a fast-paced, dynamic environment
• Adapting to changes in the digital marketing landscape

ASSUMPTION: This role may present challenges related to campaign management, optimization, and adaptability to industry changes.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or a PPC Specialist, but with a focus on managing campaigns to meet clients’ ROI goals
• In the MENA region, digital marketing roles may have unique cultural and linguistic considerations
• Career paths in digital marketing may vary depending on the company and industry

ASSUMPTION: This role may have similarities to other digital marketing positions, but with a unique focus on campaign management and optimization.

📝 Sample Projects

• Developing and executing a Google Ads campaign for an e-commerce client
• Optimizing a Facebook Ads campaign to improve conversion rates
• Creating a detailed campaign performance report for a luxury brand client

ASSUMPTION: Sample projects for this role may involve campaign development, optimization, and reporting for clients in various industries.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview can help applicants better understand the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and advertising experience
• Prepare examples of successful digital marketing campaigns you've managed
• Prepare questions to ask the interviewer about the role and the company
• Follow up with the hiring manager within one week of the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.