📌 Core Information
🔹 Job Title: Performance Marketing Manager - Bellevue
🔹 Company: Aircall
🔹 Location: Seattle, WA, United States
🔹 Job Type: Permanent Full Time Employee
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Monday-Wednesday in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid marketing campaigns across various channels
- Setting campaign objectives, target audience, and budget
- Analyzing and optimizing campaign performance using data
- Collaborating with marketing and sales stakeholders
- Managing ad spend and ensuring compliance with internal financial policies
ASSUMPTION: This role requires a strong background in performance marketing and a solid understanding of data analysis to drive campaign performance and maximize ROI.
📋 Key Responsibilities
✅ Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
✅ Set campaign objectives, target audience, and achieve budget targets
✅ Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, Hubspot, and Salesforce
✅ Stay on top of the ad spend and deliver a strong return on investment while adhering to allocated budgets
✅ Make data-driven decisions and recommendations to optimize campaigns, drive performance, and maximize the Return on Ad Spend (ROAS)
✅ Align closely with marketing and sales stakeholders on performance marketing initiatives
✅ Collaborate with the marketing team to identify new opportunities for growth, experimentation, and optimization
✅ Manage purchase orders and forward invoices from the ad platforms to the finance team accurately and on time
✅ Stay up-to-date on industry trends and best practices across all ad platforms and channels
ASSUMPTION: This role requires a high level of attention to detail and accuracy when working with financial data, performance data, and setting up campaigns in various ad platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years experience in performance marketing, digital marketing, demand generation or related area with at least 1 year experience working in the B2B software industry
Required Skills:
- Proficient at analyzing both raw and structured data via sources/tools like Excel, Looker Studio, Google Analytics, etc.
- High attention to detail and accuracy when working with financial data, performance data, and setting up campaigns in various ad platforms
- Ability to use structured and unstructured data from reporting tools like Looker, Google Analytics, Hubspot, Marketo, & more to uncover insights and make recommendations
- Experience working cross-functionally to develop high performing ad content and creative that aligns to the best practices within each channel
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization
Preferred Skills:
- Experience with Aircall's tech stack (Looker, Google Analytics, Hubspot, Marketo, etc.)
- Familiarity with the B2B software industry
ASSUMPTION: Candidates with experience in the B2B software industry and familiarity with Aircall's tech stack may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 a year (including equity and other benefits)
Benefits:
- Medical, dental, and vision insurance is 100% covered
- 401k plan with company matching
- Unlimited PTO
- Wellness, internet, and childcare reimbursements
- Generous parental leave policy
Working Hours: 40 hours per week, with a hybrid work arrangement (Monday-Wednesday in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager role with the given experience level and location. The actual salary offer will carefully consider a wide range of factors, including the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- Aircall is a unified communications platform that empowers businesses to connect, engage, and grow with their customers
- The company offers a business phone system that seamlessly integrates voice, SMS, WhatsApp, and social media channels into a single platform
- Aircall's AI-powered platform supercharges sales and support teams by automating repetitive tasks and delivering actionable insights from customer interactions
Company Specialties:
- Call center software
- VoIP
- Cloud
- Business phone system
- Customer Support
- Call Recording
- sales
- sales calls
- CcaaS
- Call center
- and Business phone
Company Website: https://aircall.io
ASSUMPTION: Aircall is a well-established company in the software development industry, with a strong focus on customer engagement and growth.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Director of Performance Marketing
Work Arrangement: Hybrid (Monday-Wednesday in office)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to make a significant impact on Aircall's marketing strategy and growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (Monday-Wednesday in office)
Office Location(s): Bellevue, WA
Geographic Context:
- Seattle, WA is a major tech hub with a thriving job market
- The Bellevue office is located in the Eastside region of Seattle, offering a mix of urban and suburban environments
- The area has a high cost of living compared to other regions in the US
Work Schedule: Monday-Wednesday in office, with flexibility for remote work on Thursdays and Fridays
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the marketing team
- Final interview with the Director of Performance Marketing
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign strategy and planning
- Cross-functional collaboration and communication
- Attention to detail and accuracy
Application Tips:
- Highlight your experience with data-driven decision making and campaign optimization
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Campaign Management, Budget Management, Cross-Functional Collaboration, Ad Content Development, Organizational Skills, Attention to Detail, Curiosity, Looker, Google Analytics, Hubspot, Salesforce, Excel, Marketo
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis skills, campaign strategy, and ability to work collaboratively with the marketing team.
🛠️ Tools & Technologies
- Looker
- Google Analytics
- Hubspot
- Salesforce
- Excel
- Marketo
- Ad platforms (Google, Bing, LinkedIn, Meta, Reddit, etc.)
ASSUMPTION: Familiarity with Aircall's tech stack (Looker, Google Analytics, Hubspot, Marketo, etc.) and relevant ad platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Continuous learning
- Delivering extraordinary outcomes
Work Style:
- Collaborative and team-driven
- Fast-paced and dynamic
- Focused on continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter?
- Are you comfortable working with a high degree of autonomy and taking ownership of your work?
- Do you have a strong desire to seek out opportunities for improvement and optimization?
ASSUMPTION: Aircall values a strong cultural fit with their employees, and candidates who align with the company's values and work style will be more successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working with a hybrid team may present unique communication and collaboration challenges
- Keeping up with industry trends and best practices across all ad platforms and channels may require continuous learning and adaptation
- The high cost of living in the Seattle area may impact the candidate's overall compensation and benefits package
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Marketing Manager or a Performance Marketing Manager role in other companies, but may offer more growth opportunities and a stronger focus on data-driven decision making
- The B2B software industry is highly competitive, and this role may require a higher level of expertise and experience than similar roles in other industries
- Career paths for this role may include advancing to a leadership position within the marketing team or transitioning to a related role within the company
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, data-driven marketing team within the B2B software industry.
📝 Sample Projects
- Developing and executing a global campaign to drive user acquisition and revenue growth
- Optimizing campaign performance across multiple channels to maximize ROI and minimize wasteful spending
- Collaborating with the marketing team to identify new opportunities for growth, experimentation, and optimization
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on Aircall's marketing strategy and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aircall support the professional development and growth of its employees?
- What are the key challenges facing the marketing team, and how can this role help address them?
- How does Aircall foster a culture of collaboration and continuous learning within the marketing team?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Aircall's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
