Performance Marketing Manager - Börse (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Börse (m/w/d)

🔹 Company: FinMent GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Professional Training and Coaching

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing campaigns across the customer journey
• Optimizing the performance marketing funnel to increase conversion rates
• Analyzing marketing metrics and coordinating with interdisciplinary teams to create targeted content
• Working in a fast-paced, agile environment with a strong focus on personal and professional growth

ASSUMPTION: This role requires a proactive, self-motivated individual with a strong background in digital marketing and a passion for learning and growth.

📋 Key Responsibilities

✅ Develop and implement innovative digital marketing strategies along the entire customer journey

✅ Responsible for the performance marketing funnel, optimizing and planning it independently to increase conversion rates

✅ Identify strategic growth opportunities and develop and implement growth marketing campaigns to foster sustainable company growth

✅ Analyze marketing KPIs in-depth and derive optimization measures to continuously improve the efficiency and effectiveness of marketing activities

✅ Coordinate and collaborate with interdisciplinary teams, including specialists for creative content, landing pages, emails, videos, design, and other content formats, using modern technology such as artificial intelligence

ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-4 years of practical experience in marketing, ideally in the implementation of online marketing campaigns

Required Skills:

• Proven experience in digital marketing, with a focus on performance marketing
• Strong analytical and structural skills
• Excellent communication skills in German (native level) and English (conversational level)
• Proactive approach to personal growth and feedback
• Strong responsibility and self-motivation
• Ability to work independently and take initiative

Preferred Skills:

• Experience with growth marketing and marketing automation tools
• Familiarity with the financial industry or fintech sector
• Strong problem-solving skills and strategic thinking

ASSUMPTION: Candidates with a strong passion for marketing, a proactive approach to learning, and a willingness to take on responsibility will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Positive working environment with a family-like atmosphere and regular team events
• Own area of responsibility with direct impact on the company's development
• Real start-up atmosphere with short decision-making processes and direct contact with the strategic management
• Modern office with state-of-the-art technology and excellent transport connections
• Annual training budget of up to €5,000 and access to company expertise
• Access to FinMent products to build personal wealth through regular stock market income
• Steep career opportunities to take on expert or leadership roles in the long term

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: FinMent operates in the professional training and coaching industry, focusing on providing practical knowledge and tools for successful stock market investing.

Company Size: FinMent is a small company with 11-50 employees, offering a close-knit, collaborative work environment.

Founded: FinMent was founded in 2017 and has since grown to become a recognized provider of stock market education and tools.

Company Description:

• FinMent is the first state-certified provider of practical knowledge and tools for independent and crisis-proof stock market investing
• The company offers a comprehensive and structured program for private and institutional investors to build wealth through stock market investing
• FinMent has already helped over 2,000 private and institutional investors achieve their financial goals

Company Specialties:

• Practical stock market education and tools
• Independent and crisis-proof investing strategies
• State-certified training and coaching

Company Website: finment.com

ASSUMPTION: FinMent's focus on practical, independent investing strategies sets it apart from traditional financial institutions and makes it an attractive option for investors seeking alternative investment opportunities.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 1-4 years of experience in digital marketing.

Reporting Structure: The Performance Marketing Manager will report directly to the management team and work closely with interdisciplinary teams.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the individual's needs.

Growth Opportunities:

• Steep career opportunities to take on expert or leadership roles in the long term
• Access to FinMent products to build personal wealth through regular stock market income
• Annual training budget of up to €5,000 and access to company expertise for professional development

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: FinMent's office is a modern, collaborative workspace with state-of-the-art technology and excellent transport connections.

Office Location(s): Leibnizstraße 56, Berlin, 10629, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin has an excellent public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work depending on the company's policies and the individual's needs.

ASSUMPTION: FinMent's modern office and flexible work arrangements contribute to a positive and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful digital marketing campaigns you have implemented in the past
• Research FinMent's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Campaign Management, Data Analysis, Project Management, Team Coordination, Creativity, Problem Solving, Analytical Skills, Communication Skills, Agile Methodologies, Self-Motivation, Responsibility, Feedback Seeking, Strategic Thinking

ASSUMPTION: FinMent's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Modern marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Analytical tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)

ASSUMPTION: The specific tools and technologies used by FinMent may vary depending on the company's current tech stack and the individual team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Independence and self-responsibility
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Agile and dynamic, with a focus on innovation and growth
• Close-knit and collaborative, with a strong emphasis on teamwork and communication
• Results-driven, with a focus on achieving measurable outcomes

Self-Assessment Questions:

• How do your personal values align with FinMent's company values?
• How do you approach continuous learning and professional development?
• How do you prefer to work in a team, and how do you handle conflicts or disagreements?

ASSUMPTION: FinMent's company culture is characterized by a strong focus on independence, continuous learning, and collaboration, with a results-driven approach to achieving success.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and high expectations
• Managing multiple projects and priorities simultaneously
• Adapting to changes in the market and adjusting strategies accordingly
• Developing and implementing innovative marketing campaigns that resonate with target audiences

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven approach to work.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on performance marketing and growth strategies
• FinMent's focus on practical, independent investing strategies sets it apart from traditional financial institutions
• Career progression in this role may involve taking on expert or leadership roles within the company

ASSUMPTION: This role offers unique opportunities for professional growth and development within the fintech industry.

📝 Sample Projects

• Developing and implementing a targeted digital marketing campaign to increase conversions for a specific product or service
• Analyzing marketing KPIs to identify trends and optimize campaign performance
• Collaborating with interdisciplinary teams to create targeted content that resonates with specific customer segments

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the company, and how can this role address them?
• How does the management team support the professional growth and development of their employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FinMent measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other teams within the company?

ASSUMPTION: These questions demonstrate a proactive, results-driven approach to understanding the role and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful digital marketing campaigns you have implemented in the past
• Research FinMent's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager, Maksat Munal, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.