Performance Marketing Manager - Brazil (Hybrid)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Brazil (Hybrid)

🔹 Company: Upstream

🔹 Location: Rio de Janeiro, Brazil

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (based in Rio de Janeiro)

🚀 Job Overview

Key aspects of this role include:

• Driving performance of Upstream's innovative products through strategic marketing campaigns
• Optimizing campaigns towards revenue and success across multiple channels
• Collaborating with cross-functional teams to achieve annual revenue targets
• Analyzing data and providing insights to inform campaign strategies
• Working in a fast-paced, dynamic environment with a competitive team

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. Successful candidates will have a strong background in performance marketing and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Manage a portfolio of accounts, ensuring campaigns are delivered effectively and meet business objectives

✅ Define campaign strategies and lead the acquisitions process towards campaign efficiency

✅ Design and execute multi-channel campaigns, and optimize channels, engagement, and monetization KPIs

✅ Continuously optimize campaigns through segmentation, testing, and user experience improvements

✅ Create reports for accounts, new channels, flows, and tests, and provide forecasts, reports, and analyses with conclusions and propositions

✅ Keep detailed documentation and create case studies

✅ Work with the wider internal team towards achieving annual revenue and targets

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to manage multiple campaigns and provide meaningful insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of working experience in a similar role (Performance Marketing, Digital Marketing, Campaign Management)

Required Skills:

• Excellent verbal and written communication skills in English
• Good knowledge of Microsoft Office suite (Excel, PowerPoint, Word)
• Familiarity with web analytics and marketing platforms
• Up-to-date with new technologies and current trends
• Attention to detail, strong analytical skills, and data-driven thinking
• Strong problem-solving and collaboration skills
• Self-driven, hard-working, and willing to make an impact
• Able to perform under pressure and deliver results in a demanding and fast-paced environment
• Previous international work experience or environment appreciated

Preferred Skills:

• Fluency in Portuguese
• Experience with Google Analytics and other marketing tools
• Knowledge of the Brazilian market and consumer behavior

ASSUMPTION: Successful candidates will have a strong background in performance marketing and be comfortable working in a fast-paced, international environment. Familiarity with the Brazilian market is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 8,000 and BRL 12,000 per month, based on industry standards for mid-level marketing roles in Rio de Janeiro. The final offer will depend on the candidate's qualifications and skills.

Benefits:

• Competitive base salary and commission scheme
• Dynamic, agile, and highly motivated team environment
• Opportunity to work with a global leader in mobile technology

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (based in Rio de Janeiro)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Upstream is a leader in mobile technology, providing innovative solutions to 1.2 billion consumers worldwide. They specialize in digital subscriptions, operator billing, emerging markets, internet access, cybersecurity, digital services, ad fraud protection, mobile commerce, and digital acquisition.

Company Size: Upstream has 201-500 employees globally, with offices in London, Athens, Johannesburg, Rio de Janeiro, and Dubai. This size allows for a dynamic, agile work environment with opportunities for growth and collaboration.

Founded: Upstream was founded in 2001 and has since grown to become a global leader in its industry.

Company Description:

• Upstream helps businesses grow their digital reach and toolkits to optimize user experience, increase engagement, attract new customers, and boost revenues.
• The company works with major names in Telco, Insurance, Education, FMCGs, and Retail across Latin America, Africa, the Middle East, and Southeast Asia.
• Upstream's top-notch marketers and engineers build digital journeys through an omnichannel marketing approach.

Company Specialties:

• Digital Subscriptions
• Operator Billing
• Emerging Markets
• Internet Access
• Cybersecurity
• Digital Services
• Ad Fraud Protection
• Mobile Commerce
• Digital Acquisition
• Mobile Marketing
• Carrier Billing Protection

Company Website: http://www.upstreamsystems.com

ASSUMPTION: Upstream's global presence and diverse client base offer unique opportunities for candidates to gain international experience and work on a wide range of projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Performance Marketing Manager will report directly to the Performance Marketing Director.

Work Arrangement: Hybrid (based in Rio de Janeiro, with flexible hours)

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or other leadership roles
• Opportunity to work on diverse projects and gain international experience
• Chance to collaborate with a dynamic, agile, and highly motivated team

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing and gain international experience.

🌍 Location & Work Environment

Office Type: Hybrid (based in Rio de Janeiro, with flexible hours)

Office Location(s): Av. das Américas, 3434–CEMHS, Centro Empresarial Mario Henrique Simonsen, Barra da Tijuca, Rio de Janeiro Cep: 22.640-102, Brazil

Geographic Context:

• Rio de Janeiro is the second-largest city in Brazil, known for its vibrant culture, beautiful beaches, and iconic landmarks such as Christ the Redeemer and Sugarloaf Mountain.
• The city offers a high quality of life, with a diverse range of dining, entertainment, and cultural options.
• Rio de Janeiro has a tropical savanna climate, with warm temperatures year-round and a distinct wet and dry season.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: Rio de Janeiro offers a unique blend of urban excitement and natural beauty, providing a vibrant work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Performance Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Data analysis and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Upstream's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Upstream's business and the role's requirements
• Showcase your ability to work in a fast-paced, international environment
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills

ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Marketing Strategy, Data Analysis, Web Analytics, Marketing Platforms, User Experience, Segmentation, Testing, Forecasting, Reporting

ASSUMPTION: Upstream's interview process is designed to assess candidates' marketing expertise, data analysis skills, and cultural fit. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, international environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Web analytics tools (e.g., Google Analytics)
• Marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Successful candidates will be comfortable using a range of marketing and data analysis tools to manage campaigns and provide insights.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Upstream values candidates who are innovative, customer-focused, collaborative, and accountable. Successful candidates will be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
• Working in a fast-paced, international environment with tight deadlines and high expectations
• Adapting to a hybrid work arrangement, requiring strong self-motivation and time management skills
• Navigating the Brazilian market and consumer behavior, which may require additional research and cultural sensitivity

ASSUMPTION: Successful candidates will be able to manage multiple priorities, work effectively in a fast-paced environment, and adapt to a hybrid work arrangement. Familiarity with the Brazilian market is a plus but not required.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision-making
• This role offers the opportunity to work with a global leader in mobile technology, providing unique exposure to international projects and clients
• Career progression in this role could lead to senior marketing management or other leadership positions within Upstream

ASSUMPTION: This role offers unique opportunities for candidates looking to gain international experience and advance their careers in performance marketing.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive user acquisition for a new mobile app
• Analyzing campaign performance data to identify trends and optimize KPIs for a major Telco client
• Creating a detailed report on the Brazilian mobile market, including consumer behavior, trends, and opportunities

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Performance Marketing Manager role at Upstream.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Upstream support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Upstream address these challenges?
• How does Upstream approach diversity, equity, and inclusion in the workplace?

ASSUMPTION: These interview questions are designed to provide insight into the role, team, and company culture, helping candidates make informed decisions about their application and potential fit with Upstream.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1550557643
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
• Research Upstream's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.