Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Jordan Digital Marketing

🔹 Location: Austin, Texas, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading weekly client meetings and owning client relationships
• Executing paid search and paid social strategy for clients
• Conducting strategic planning and optimization efforts
• Collaborating with clients and making data-driven recommendations

ASSUMPTION: This role requires a balance of client management, strategic thinking, and hands-on campaign execution. The ideal candidate will have a proven track record in paid acquisition and strong communication skills.

📋 Key Responsibilities

✅ Leading weekly client meetings and owning client relationships

✅ Executing paid search and paid social strategy for clients

✅ Conducting strategic planning and optimization efforts

✅ Collaborating with clients and making data-driven recommendations

✅ Developing and implementing testing strategies to increase advertising efficiency

✅ Utilizing in-house and 3rd party tools to drive results

✅ Reporting on KPIs and communicating clearly with clients

ASSUMPTION: This role involves a mix of client-facing work, campaign management, and data analysis. The ideal candidate will be comfortable wearing multiple hats and working independently.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent professional experience

Experience: 4+ years of experience in paid search and paid social campaign management, 2+ years in a client-facing digital marketing role

Required Skills:

• Proven experience with developing new advertising strategies and ideas for clients
• Strong written and verbal communication skills
• Proficiency in Google Ads, Facebook Ads, and other relevant platforms
• Familiarity with marketing analytics tools (e.g., Google Analytics)

Preferred Skills:

• B2B marketing experience
• Analytical mindset with a desire for continuous learning
• Entrepreneurial mindset with a curiosity about the industry
• Experience running multiple paid channels and figuring out new ones
• Experience working within teams and with other marketing teams

ASSUMPTION: Candidates should have a strong foundation in paid acquisition and client management. While a degree is preferred, relevant professional experience will be considered.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on industry standards for mid-level marketing roles in Austin, TX)

Benefits:

• Medical, Dental, & Vision Insurance
• HSA, FSA, and dependent care FSA
• 401k with company matching
• Flexible working hours
• Yearly professional development stipend
• Flexible PTO
• Monthly WFH Stipend
• Company provided laptop
• Equipment stipend to build out your home office
• Parental leave - 12 weeks (3 weeks paid, 9 weeks unpaid)
• 529 College Savings Plan
• Fun surprises on your birthday and workiversary!

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Austin, TX. Benefits are comprehensive and competitive for a fully remote company.

📌 Applicant Insights

🔍 Company Context

Industry: Jordan Digital Marketing is a fully-remote digital marketing agency focusing on paid acquisition and organic growth (SEO and content). They work with a variety of different-sized companies across different industries like tech, B2B, fintech, ecommerce, and local businesses.

Company Size: Small (11-50 employees) - This means the company is agile and can offer opportunities for growth and impact. However, it may also have less structured processes and fewer resources than larger companies.

Founded: 2017 - Jordan Digital Marketing has been in business for 8 years, providing stability and experience in the industry.

Company Description:

• Fully-remote with a focus on hiring and developing talented marketers regardless of location
• Offers radical transparency, an in-house partnership mentality, and unparalleled client services
• Specializes in SEM, Google advertising, Facebook, LinkedIn, online marketing, digital marketing, search engine marketing, adwords, ppc, mobile advertising, app installs, analytics, social advertising, content marketing, personal branding, graphic design, email marketing, lifecycle marketing, performance marketing, and SEO

Company Specialties:

• Paid Search
• Paid Social
• SEO
• Content
• Personal Branding

Company Website: https://www.jordandigitalmarketing.com/

ASSUMPTION: Jordan Digital Marketing is a well-established, fully-remote agency with a strong focus on client services and employee development. They offer a comprehensive range of digital marketing services and have a proven track record in the industry.

📊 Role Analysis

Career Level: Mid-Level - This role is suitable for candidates with 2-5 years of experience in paid acquisition and client management. It offers opportunities for growth and development within the company.

Reporting Structure: This role reports directly to the CEO and works closely with the paid acquisition team and clients.

Work Arrangement: Fully Remote (US only) - This role can be performed entirely remotely, with no requirement to work from an office. However, the company is only hiring within the US.

Growth Opportunities:

• Potential to grow into a leadership role within the paid acquisition team
• Opportunities to work with a diverse range of clients and industries
• Access to professional development resources and training

ASSUMPTION: This role offers opportunities for growth and development within the company. The fully remote work arrangement provides flexibility and work-life balance, while the US-only hiring requirement may limit the pool of potential candidates.

🌍 Location & Work Environment

Office Type: Fully Remote - There is no physical office for this role, and all work is performed remotely.

Office Location(s): N/A

Geographic Context:

• Austin, Texas is a major tech hub with a thriving startup scene and a diverse range of industries
• The cost of living in Austin is relatively affordable compared to other major US cities
• Texas has no state income tax, which may be beneficial for some candidates

Work Schedule: Full-time (40 hours/week) with flexible working hours - This role offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: The fully remote work arrangement provides flexibility and work-life balance. However, the lack of a physical office may not be suitable for candidates who prefer a more structured work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the CEO
• Technical assessment or case study
• Final interview with the CEO and other team members

Key Assessment Areas:

• Paid acquisition strategy and execution
• Client management and communication skills
• Data analysis and interpretation
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to paid acquisition strategy and execution
• Demonstrate your ability to manage client relationships and communicate effectively
• Showcase your data analysis and interpretation skills through relevant examples or case studies

ATS Keywords: Paid Search, Paid Social, Client Management, Strategic Planning, Optimization, Communication, Advertising Strategies, Analytical Mindset, Continuous Learning, Entrepreneurial Mindset, B2B Marketing, SEO, CRO, Email Marketing

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's relevant skills and experience. The interview process is designed to evaluate the candidate's technical competence and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• Other relevant marketing analytics tools

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry. Candidates should have a working knowledge of these platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Radical Transparency
• In-House Partnership Mentality
• Unparalleled Client Services

Work Style:

• Remote-First and Remote-Always
• Focus on Hiring and Developing Talented Marketers No Matter Where They Call Home
• Data-Driven Decision Making

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable managing client relationships and communicating effectively?
• Do you have a strong analytical mindset and a desire for continuous learning?
• Are you entrepreneurial and curious about the digital marketing industry?

ASSUMPTION: Jordan Digital Marketing values transparency, collaboration, and data-driven decision making. Candidates should be comfortable working remotely and independently, managing client relationships, and demonstrating a strong analytical mindset and entrepreneurial spirit.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities
• Working independently and remotely with minimal supervision
• Keeping up with industry trends and best practices in paid acquisition
• Dealing with client pushback or resistance to data-driven recommendations

ASSUMPTION: This role may present challenges in managing multiple client relationships and working independently. Candidates should be comfortable working remotely and managing their time effectively to balance multiple priorities.

📈 Similar Roles Comparison

• This role is similar to other mid-level paid acquisition roles in digital marketing agencies and in-house marketing teams
• However, this role is fully remote, which may offer more flexibility and work-life balance than traditional office-based roles
• This role may offer more opportunities for growth and development within the company than larger, more established agencies

ASSUMPTION: This role is similar to other mid-level paid acquisition roles in the industry, but it offers unique benefits such as a fully remote work arrangement and opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a paid acquisition strategy for a B2B tech client
• Optimizing a paid social campaign for a SaaS client to improve ROI
• Conducting a competitive analysis and market research for a fintech client

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Performance Marketing Manager may encounter in this role. Candidates should be prepared to discuss their relevant experience and approach to these types of projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does the company support the professional development of its employees?
• What are the biggest challenges facing the paid acquisition team currently, and how can this role help address them?
• How does the company approach client relationships and communication?
• What are the opportunities for growth and development within the company?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your paid acquisition strategy and execution, client management, and data analysis
• Prepare for the phone or video call with the CEO by researching the company and its clients, and thinking about your approach to paid acquisition strategy and execution
• If selected for the final interview, be prepared to discuss your relevant experience and approach to the sample projects provided
• Follow up with the CEO after the final interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.