📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Cloaked
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through efficient, scalable paid acquisition strategies across multiple channels
- Optimizing customer acquisition costs (CAC) through rigorous campaign management and creative iteration
- Collaborating with product and design teams to improve funnel conversion
- Managing media spend and performance dashboards to ensure precision, clarity, and ROI alignment
- Serving as the internal subject matter expert for attribution, paid media mechanics, and full-funnel performance diagnostics
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in performance marketing and a passion for driving results through data-driven decision making.
📋 Key Responsibilities
✅ Own and optimize all paid acquisition efforts across Meta, Google, and other performance marketing channels to drive efficient, scalable user growth
✅ Identify and execute opportunities to reduce CAC through rigorous campaign management and creative iteration
✅ Test and evaluate new paid channels each quarter
✅ Partner closely with product and design to optimize funnel conversion
✅ Develop frameworks for creative testing, experimentation, and channel diversification
✅ Manage media spend and performance dashboards to ensure precision, clarity, and ROI alignment
✅ Be the internal subject matter expert for attribution, paid media mechanics, and full-funnel performance diagnostics
ASSUMPTION: This role requires a high degree of autonomy and self-motivation. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve shared goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in growth or performance marketing roles at a high-growth startup, DTC brand, or consumer SaaS company
Required Skills:
- Deep, hands-on expertise in Meta Ads, Google Ads, and mobile user acquisition strategies
- Proven track record of managing budgets, optimizing CAC, and scaling high-velocity acquisition programs
- Strong grasp of attribution tools (e.g., AppsFlyer, Adjust), cohort analysis, and performance diagnostics
- Sharp creative intuition with experience briefing, testing, and scaling performance-driven assets
Preferred Skills:
- Experience successfully scaling non-core channels (Reddit, TikTok, Snap, Pinterest)
ASSUMPTION: Given the company's focus on privacy and security, candidates with experience in Fintech or related industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 a year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cloaked operates in the technology sector, specifically focusing on consumer privacy and security. The company is well-positioned to capitalize on growing consumer concerns about data privacy and online security.
Company Size: Cloaked is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment compared to larger corporations, while still offering the stability and resources of a established company.
Founded: Cloaked was founded in 2020, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used.
- The company's product is a virtual "cloak" that allows users to choose to share all, some, or none of their private information based on their personal preference.
- Cloaked offers a password management solution that enables users to generate masked emails, phone numbers, passwords, and soon credit cards.
Company Specialties:
- Consumer privacy and security
- Password management
- Data ownership
Company Website: https://www.cloaked.com
ASSUMPTION: Cloaked's focus on consumer privacy and security is a strong selling point for job seekers who value these principles and want to work for a company that makes a positive impact on society.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in performance marketing. It offers an opportunity to take on significant responsibility and make a meaningful impact on the company's growth.
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, design, and engineering.
Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or a co-working space.
Growth Opportunities:
- As Cloaked continues to grow, there will be opportunities for the Performance Marketing Manager to take on additional responsibilities and advance their career within the company.
- The company's focus on innovation and experimentation creates an environment where employees can learn and grow professionally.
ASSUMPTION: Given Cloaked's focus on growth and innovation, the ideal candidate will be proactive, adaptable, and eager to take on new challenges as the company evolves.
🌍 Location & Work Environment
Office Type: Cloaked has a physical office in New York, NY, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 10017, New York, NY
Geographic Context:
- New York City is a major hub for technology and innovation, offering a vibrant and dynamic work environment.
- The city's diverse cultural scene and abundance of amenities make it an attractive place to live and work.
- Cloaked's office is located in the heart of Manhattan, providing easy access to public transportation and numerous dining and entertainment options.
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The ideal candidate for this role will be comfortable working in a remote or hybrid environment and have strong communication and time management skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Marketing
- Case study presentation and final interview with the Marketing team
Key Assessment Areas:
- Performance marketing expertise
- Data analysis and problem-solving skills
- Creativity and strategic thinking
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements.
- Prepare a case study demonstrating your ability to optimize paid acquisition campaigns and reduce CAC.
- Be ready to discuss your approach to creative testing, experimentation, and channel diversification.
ATS Keywords: Performance Marketing, Paid Media, User Acquisition, Meta Ads, Google Ads, Mobile User Acquisition, Attribution Tools, Cohort Analysis, Performance Diagnostics, Creative Testing, Experimentation, Channel Diversification, Budget Management, Data Analytics
ASSUMPTION: Given Cloaked's focus on data-driven decision making, candidates should be prepared to discuss their approach to performance diagnostics and analytics during the interview process.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- AppsFlyer or Adjust (attribution tools)
- Google Analytics
- Excel or Google Sheets
ASSUMPTION: The ideal candidate will have experience with the tools listed above and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Make the impossible, possible
- Make it possible, quickly
- Make it possible, respectfully
- Keep consumer privacy paramount
Work Style:
- Agile and innovative
- Data-driven and results-oriented
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about consumer privacy and security?
- Do you enjoy working collaboratively with cross-functional teams?
ASSUMPTION: Candidates who share Cloaked's values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The company's focus on innovation and experimentation may present challenges in terms of managing multiple projects and deadlines.
- Candidates may need to be comfortable working in a remote or hybrid environment, which can present unique challenges in terms of communication and collaboration.
ASSUMPTION: The ideal candidate will be adaptable, proactive, and comfortable working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or User Acquisition Manager role at other consumer-focused technology companies.
- However, Cloaked's focus on consumer privacy and security sets it apart from many other companies in the industry.
- Candidates with experience in Fintech or related industries may find this role particularly appealing, as it offers the opportunity to work on products that have a direct impact on consumer privacy and security.
ASSUMPTION: Candidates should research similar roles at other companies to better understand the market for performance marketing professionals and to identify opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a paid acquisition strategy to drive user growth for a new product launch
- Optimizing a mobile app install campaign to reduce CAC and improve ROI
- Conducting a cohort analysis to identify trends and opportunities for improving user retention
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in their resume and interview.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data privacy and security, and how this role contributes to that mission?
- How does the Marketing team collaborate with other departments, such as Product and Design, to optimize funnel conversion?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should use the interview process to assess the company's culture and values, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements.
- Prepare a case study demonstrating your ability to optimize paid acquisition campaigns and reduce CAC.
- Be ready to discuss your approach to creative testing, experimentation, and channel diversification.
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
