📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/d)
🔹 Company: Siemens
🔹 Location: Erlangen, Bayern, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of performance marketing campaigns
- Cross-functional collaboration with internal stakeholders
- Team coordination and management of channel experts
- User experience enhancement and customer journey optimization
- Data-driven decision making and campaign performance analysis
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage campaigns and teams.
📋 Key Responsibilities
✅ Plan, implement, monitor, and optimize performance marketing campaigns for brand campaigns across social media, media buying, programmatic advertising, and SEA
✅ Coordinate a team of channel experts to ensure brand strategy is effectively translated in each channel's environment
✅ Enhance user experience and ensure a consistent customer journey across major campaigns
✅ Oversee target group segmentation, user engagement, and content performance for brand campaigns
✅ Conduct audience and market trend analyses, along with competition benchmarks
✅ Support and consult countries and regions to implement the brand campaign in their respective markets
✅ Measure campaign effectiveness by defining and monitoring KPIs, interpreting data to inform decisions for campaign improvements
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and team coordination, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Several years of practical experience in paid digital media marketing
Required Skills:
- Expertise in managing paid media campaigns across PPC platforms (Paid Search, Programmatic/Display, Social Media)
- Familiarity with web analytics, tracking, media targeting, and tools like Sprinklr, AdServer, AMO, and DV360
- Experience in copywriting, landing page optimization, and handling large datasets for analysis
Preferred Skills:
- Fluency in additional languages
- Experience in agile project management methodologies
ASSUMPTION: Given the strategic nature of the role, a strong educational background and several years of relevant experience are essential for success in this position.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Flexible training opportunities
- Diverse health and wellness offerings
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens operates in the technology and engineering sectors, focusing on electrification, automation, and digitalization
Company Size: Siemens is a large, multinational corporation with over 300,000 employees worldwide
Founded: Siemens was founded in 1847 and has since grown into a global leader in its industries
Company Description:
- Siemens develops and manufactures products, technologies, and services for various industries, including power generation, transportation, and manufacturing
- The company focuses on innovation, quality, and sustainability in all its operations
- Siemens aims to create lasting value for customers, employees, and shareholders
Company Specialties:
- Electrification, automation, and digitalization
- Power generation and distribution
- Transportation and infrastructure
- Industrial manufacturing and software
Company Website: Siemens.com
ASSUMPTION: Siemens' large size and diverse portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Head of Global Brand Marketing
Work Arrangement: On-site, full-time position with potential for remote work in the future
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expansion of responsibilities to include additional regions or product lines
- Development of expertise in new marketing channels or technologies
ASSUMPTION: This role offers strong potential for career growth and development within Siemens' global marketing organization.
🌍 Location & Work Environment
Office Type: Siemens' Erlangen office is a modern, collaborative workspace with a mix of open-plan and private offices
Office Location(s): Siemensplatz 1, 91052 Erlangen, Germany
Geographic Context:
- Erlangen is a medium-sized city in the state of Bavaria, Germany
- The city is known for its rich history, cultural attractions, and high quality of life
- Erlangen is well-connected by public transportation and is close to Nuremberg Airport
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Erlangen offers a pleasant work-life balance with a mix of urban and natural surroundings, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Global Brand Marketing
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data analysis and interpretation skills
- Team coordination and leadership abilities
- Cultural fit and alignment with Siemens' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Siemens' brand and marketing strategies to demonstrate your understanding of the company
ATS Keywords: Performance marketing, brand campaign, social media, media buying, programmatic advertising, SEA, user experience, customer journey, target group segmentation, market trend analysis, data interpretation, copywriting, landing page optimization, web analytics, PPC campaigns, A/B testing
ASSUMPTION: Siemens' application process is competitive, and strong preparation is essential to succeed.
🛠️ Tools & Technologies
- Google AdWords
- Twitter, LinkedIn, and Facebook analytics
- Sprinklr
- AdServer
- AMO
- DV360
- Adobe Analytics
- Ad Hoc Reporting
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Customer-focused
Self-Assessment Questions:
- How do you approach strategic planning and execution of marketing campaigns?
- Can you provide an example of a successful marketing campaign you've managed, and what was the outcome?
- How do you ensure a consistent customer journey across multiple channels and touchpoints?
ASSUMPTION: Siemens values candidates who can demonstrate a strong cultural fit and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team of experts across various channels may require strong leadership and communication skills
- Working in a large, multinational corporation may present unique challenges in terms of bureaucracy and decision-making processes
- Balancing strategic planning with day-to-day campaign management may be demanding
- Competing priorities and tight deadlines may require strong time management and prioritization skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position in a smaller organization, but with a broader scope and greater responsibility for strategic planning and team coordination
- In comparison to other marketing roles at Siemens, this position offers a unique blend of strategic and tactical responsibilities, as well as the opportunity to work across multiple regions and product lines
- Career progression in this role may lead to management or leadership positions within Siemens' global marketing organization
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, making it an attractive opportunity for marketing professionals looking to advance their careers in a global organization.
📝 Sample Projects
- Developing and executing a global brand campaign for Siemens' industrial products, targeting multiple regions and customer segments
- Conducting market research and analysis to identify trends and opportunities in the industrial manufacturing sector
- Optimizing the customer journey for Siemens' digital platforms, improving user experience and conversion rates
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role, as well as the opportunity to make a significant impact on Siemens' global marketing efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Siemens?
- What opportunities are there for growth and development within the marketing organization?
- How does Siemens support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and allows you to better understand the expectations and requirements for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Siemens careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Siemens' brand and marketing strategies to demonstrate your understanding of the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
