Performance Marketing Manager (f/m/d) - SEA Focus with E-Commerce Background

📌 Core Information

🔹 Job Title: Performance Marketing Manager (f/m/d) - SEA Focus with E-Commerce Background

🔹 Company: Momenterie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing effective SEA strategies with a focus on Google Ads (especially PMax, Shopping, and Search)
• Independently setting up, managing, and optimizing performance campaigns
• Taking ownership of the channel budget and driving channel growth
• Monitoring key KPIs and translating insights into actionable recommendations
• Collaborating with cross-functional teams to improve the entire marketing funnel

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on Search Engine Advertising (SEA). Candidates should have experience in managing Google Ads campaigns and a solid understanding of e-commerce dynamics.

📋 Key Responsibilities

✅ Develop smart and effective SEA strategies focused on Google (especially PMax, Shopping, and Search)

✅ Independently set up, manage, and continuously optimize performance campaigns

✅ Own the channel budget and take responsibility for planning, controlling, and reporting

✅ Monitor key KPIs and translate insights into actionable recommendations

✅ Bring in your own ideas, keep an eye on trends, and test innovative approaches

✅ Think beyond your channel: you want to understand and help shape the entire marketing funnel, from creatives and landing pages to customer journeys

ASSUMPTION: This role requires a proactive and analytical mindset, with a strong focus on numerical literacy and a good instinct for content and target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years’ experience in performance marketing with a strong focus on SEA, ideally in an e-commerce environment

Required Skills:

• Deep knowledge of Google Ads (especially PMax, Shopping, and Search); experience with Meta Ads is a plus
• Strong analytical mindset, high level of numerical literacy, and a good instinct for content and target audiences
• Self-driven and proactive, a true team player with a desire to learn and grow
• Excellent English skills (written and spoken); German, French, Dutch or Italian are a plus

Preferred Skills:

• Experience with Meta Ads
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in performance marketing, with a focus on SEA. They should be comfortable working independently and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and market standards for the role and location)

Benefits:

• Flexible Working Hours
• 28 Vacation Days
• Home Office Options
• Free UrbanSportsClub Registration
• Deutschland-Ticket

Working Hours: Full-time (40 hours per week), with flexible working hours and the option for regular home office

ASSUMPTION: The salary range is estimated based on market standards for a performance marketing manager with 2-5 years of experience in Berlin. Benefits are tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce

Company Size: Small to Medium (Based on the lack of LinkedIn data, Momenterie is likely a growing startup or mid-sized company)

Founded: 2020 (Estimated based on the company's URL and lack of LinkedIn data)

Company Description:

• Momenterie is an e-commerce company focused on delivering high-quality products to its customers
• The company values innovation, creativity, and continuous learning
• Momenterie offers a fast-paced and agile work environment with a strong emphasis on variety and creative freedom

Company Specialties:

• E-commerce
• Performance Marketing
• SEA
• Google Ads

Company Website: momenterie.com

ASSUMPTION: Momenterie is a growing e-commerce company that values innovation and creativity. The company offers a fast-paced work environment with a strong emphasis on variety and creative freedom.

📊 Role Analysis

Career Level: Mid-level (The role requires 2-5 years of experience and offers opportunities for growth and learning)

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing or a similar role (Based on the lack of information about the company's organizational structure)

Work Arrangement: Hybrid (The role requires on-site work, but also offers flexible working hours and the option for regular home office)

Growth Opportunities:

• Learning and growing into Meta Ads
• Taking on additional responsibilities as the company grows
• Potential career progression into a senior marketing role

ASSUMPTION: This role offers opportunities for growth and learning, with the potential for career progression as the company expands.

🌍 Location & Work Environment

Office Type: Modern and agile work environment (Based on the company's description of its work culture)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a strong tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin has a well-developed public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option for regular home office

ASSUMPTION: The work environment at Momenterie is modern and agile, with a strong emphasis on creativity and innovation. The company offers flexible working hours and the option for regular home office to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical mindset and numerical literacy
• Creativity and innovation
• Teamwork and collaboration
• Language skills

Application Tips:

• Highlight your experience with Google Ads and other relevant performance marketing channels
• Demonstrate your analytical mindset and numerical literacy through specific examples or case studies
• Showcase your creativity and innovation through past projects or ideas
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare thoughtful questions about the role, the team, and the company to ask during the interview

ATS Keywords: Performance Marketing, SEA, Google Ads, Bing Ads, Meta Ads, Analytical Mindset, Numerical Literacy, Content Creation, Target Audience Understanding, Proactive, Team Player, Creativity, Innovativeness, Campaign Management, Budget Management, KPI Monitoring

ASSUMPTION: The application process at Momenterie is likely to be competitive, with a focus on assessing candidates' performance marketing skills, analytical mindset, and creativity. Applicants should tailor their resumes and cover letters to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Google Ads (especially PMax, Shopping, and Search)
• Bing Ads
• Meta Ads (for learning and growth)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Tag management tools (e.g., Google Tag Manager)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with Google Ads and other relevant performance marketing channels. Familiarity with analytics tools and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Continuous learning
• Collaboration
• Work-life balance

Work Style:

• Agile and fast-paced
• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in fast-paced and agile work environments?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong analytical mindset and a good instinct for content and target audiences?
• Are you a team player who enjoys collaborating with cross-functional teams?
• Do you value work-life balance and flexible working arrangements?

ASSUMPTION: Candidates should assess their fit with Momenterie's company values and work style before applying. They should be comfortable working in a fast-paced and agile environment, with a strong emphasis on creativity, innovation, and collaboration.

⚠️ Potential Challenges

• The role requires a strong focus on Google Ads and other performance marketing channels, which can be time-consuming and require continuous optimization
• The work environment is fast-paced and agile, which may be challenging for candidates who prefer a more structured or stable work environment
• The role requires a good understanding of e-commerce dynamics, which may be challenging for candidates with limited experience in the industry
• The company is growing, which may present challenges related to organizational structure, role definition, and career progression

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and assess their ability to thrive in a fast-paced and agile work environment with a strong focus on performance marketing.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager roles, but with a stronger focus on Google Ads and other performance marketing channels
• The role offers opportunities for growth and learning, with the potential for career progression as the company expands
• The work environment is fast-paced and agile, with a strong emphasis on creativity, innovation, and collaboration

ASSUMPTION: Candidates should compare this role to other performance marketing manager roles to assess the fit and opportunities for growth and learning.

📝 Sample Projects

• Developing and optimizing Google Ads campaigns to drive channel growth and improve ROI
• Collaborating with cross-functional teams to improve the entire marketing funnel, from creatives and landing pages to customer journeys
• Monitoring key KPIs and translating insights into actionable recommendations to drive channel performance

ASSUMPTION: Candidates should be prepared to discuss specific projects or case studies that demonstrate their performance marketing skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the team collaborate and support each other in achieving our goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Candidates should prepare thoughtful questions about the role, the team, and the company to ask during the interview. This will help them assess the fit and opportunities for growth and learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience with Google Ads and other performance marketing channels
• Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.