Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Vyro

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies to enhance customer acquisition, engagement, and retention.
• Leading advertising efforts across platforms to maximize app installs and revenue.
• Monitoring and analyzing campaign performance metrics to make data-driven adjustments.
• Optimizing the user experience within the app to promote adoption of premium features and increase revenue.
• Collaborating cross-functionally with design, development, and product teams to ensure cohesive marketing efforts.
• Mentoring and guiding junior marketing team members to foster professional growth.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in managing global digital marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement digital marketing strategies to enhance customer acquisition, engagement, and retention aligned with business goals.

✅ Lead advertising efforts across platforms (Google, Facebook, TikTok, LinkedIn) to maximize app installs and revenue.

✅ Monitor and analyze campaign performance metrics, making data-driven adjustments for continuous improvement.

✅ Optimize the user experience within the app to promote adoption of premium features and increase revenue.

✅ Collaborate cross-functionally with design, development, and product teams to ensure cohesive marketing efforts.

✅ Mentor and guide junior marketing team members, fostering professional growth.

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; advanced degrees or certifications preferred.

Experience: At least 4 years of proven track record in managing successful global digital marketing campaigns, specifically for app acquisition.

Required Skills:

• Proven experience in developing and executing digital marketing strategies.
• Proficiency in Google Analytics and marketing automation tools for performance tracking and analysis.
• Strong analytical skills with the ability to extract actionable insights from data.
• Excellent multitasking abilities and attention to detail in a fast-paced environment.
• Knowledge of Firebase, Google AdMob, and Play Console for app performance optimization.
• Strong leadership and communication skills, with a focus on collaboration.

Preferred Skills:

• Experience with TikTok advertising.
• Fluency in Urdu or other local languages.

ASSUMPTION: Candidates with experience in the gaming or app industry may have an advantage.

💰 Compensation & Benefits

Salary Range: PKR 1,500,000 - 2,500,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and benefits package.
• Opportunity to make a significant impact on the company's success and growth.

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on generative AI and SaaS-based products.

Company Size: 51-200 employees (Mid-size company with a startup-like culture)

Founded: 2018 in Wyoming, USA, with a significant presence in Islamabad, Pakistan since 2021.

Company Description:

• At Vyro, we’re revolutionizing content creation with cutting-edge AI and Machine Learning tools.
• Our flagship products include ImagineArt and EverAsk, empowering creativity and innovation across industries.
• With 15+ products, 2.5 billion+ images processed, 150 million+ downloads, and 800,000+ daily active users, Vyro is a leader in the generative AI space.

Company Specialties:

• Photography and design tools (ImagineArt)
• AI-powered virtual assistants (EverAsk)
• Mobile app development (Android and iOS)
• UI/UX design
• Generative AI and SaaS-based products

Company Website: Vyro.ai

ASSUMPTION: Vyro's focus on innovation and creativity makes it an attractive place for marketing professionals looking to make an impact in the AI space.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into a leadership position.

Reporting Structure: The Performance Marketing Manager will report directly to the Chief Marketing Officer (CMO) or a similar role.

Work Arrangement: Remote OK, with flexible working hours and the option to work from the company's Islamabad office.

Growth Opportunities:

• Potential to lead a team of marketing professionals as the company continues to grow.
• Opportunities to work on high-impact projects and contribute to the company's overall success.
• Access to professional development resources and training opportunities.

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to shape the company's marketing strategy and make a lasting impact.

🌍 Location & Work Environment

Office Type: Vyro's Islamabad office is a modern, collaborative workspace with a startup-like culture.

Office Location(s): NSTP, NUST, H-12, Islamabad, Pakistan

Geographic Context:

• Islamabad is the capital and largest city of Pakistan, with a population of over 10 million.
• The city offers a mix of modern infrastructure and traditional culture, with a growing tech industry.
• Islamabad is well-connected by air, with direct flights to major international hubs.

Work Schedule: Flexible working hours with the option to work remotely or from the company's Islamabad office.

ASSUMPTION: The role may require occasional travel to the company's headquarters in Wyoming, USA, or other regional offices.

💼 Interview & Application Insights

Typical Process:

• Online application review and initial screening.
• Phone or video call interview with the hiring manager.
• On-site or virtual interview with the marketing team and other stakeholders.
• Final decision and offer.

Key Assessment Areas:

• Strategic thinking and digital marketing expertise.
• Analytical skills and data-driven decision-making.
• Leadership and communication skills.
• Cultural fit and alignment with Vyro's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of Vyro's products and the generative AI space.
• Prepare examples of your past marketing campaigns and their results.
• Be ready to discuss your approach to data analysis and optimization.

ATS Keywords: Performance Marketing, Digital Marketing, App Acquisition, Google Analytics, Marketing Automation, Firebase, Google AdMob, Play Console, Leadership, Communication, Multitasking, Attention to Detail

ASSUMPTION: Vyro uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)
• Firebase
• Google AdMob
• Play Console
• Social media advertising platforms (Google, Facebook, TikTok, LinkedIn)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning.
• Collaboration: Working together to achieve exceptional results.
• Integrity: Upholding ethical standards and accountability.
• Customer-centric: Focusing on user needs and experiences.

Work Style:

• Agile and adaptable, with a focus on quick decision-making and execution.
• Data-driven, with a strong emphasis on performance analysis and optimization.
• Collaborative, with a focus on cross-functional teamwork and open communication.
• Results-oriented, with a commitment to achieving measurable outcomes.

Self-Assessment Questions:

• How do you approach continuous learning and staying up-to-date with the latest trends in digital marketing?
• Can you provide an example of a time when you had to adapt quickly to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who align with Vyro's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require occasional travel to the company's headquarters in Wyoming, USA, or other regional offices.
• The fast-paced nature of the role may present challenges in managing work-life balance.
• The role may require working with tight deadlines and competing priorities.
• The role may involve managing a team of junior marketing professionals, presenting unique leadership challenges.

ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on app acquisition and user engagement within an AI-driven product ecosystem.
• Compared to other digital marketing roles, this position requires a higher level of technical proficiency in app performance optimization tools.
• Career progression in this role may lead to leadership positions within the marketing department or broader responsibilities within the company.

ASSUMPTION: Candidates with experience in the gaming or app industry may find this role particularly appealing due to its unique focus on app acquisition and user engagement.

📝 Sample Projects

• Developing and executing a targeted advertising campaign to increase app installs among a specific user demographic.
• Optimizing the user onboarding process to improve user engagement and retention within the app.
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns.

ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, focusing on user acquisition, engagement, and retention.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data privacy and user consent in relation to marketing campaigns?
• How does the marketing team collaborate with other departments, such as product and design, to ensure cohesive marketing efforts?
• What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: These questions demonstrate your interest in the role and the company's marketing strategies, as well as your commitment to data-driven decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their results.
• Be ready to discuss your approach to data analysis and optimization.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.