📌 Core Information
🔹 Job Title: Performance Marketing Manager (m/f/d)
🔹 Company: Fiserv
🔹 Location: Frankfurt, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies to enhance Fiserv's global presence in the fintech and payments industry
- Connecting financial institutions, corporations, merchants, and consumers effectively
- Collaborating with cross-functional teams to develop and execute marketing campaigns
- Analyzing performance metrics to optimize marketing efforts and maximize ROI
ASSUMPTION: This role requires a strong background in performance marketing and a passion for innovation in financial services technology. Experience in managing marketing campaigns and analyzing performance metrics is essential.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to enhance Fiserv's global presence in the fintech and payments industry
✅ Collaborate with cross-functional teams to create and implement marketing campaigns
✅ Analyze performance metrics to optimize marketing efforts and maximize ROI
✅ Stay up-to-date with industry trends and competitor activities to inform marketing strategies
✅ Manage marketing budgets and allocate resources effectively
ASSUMPTION: The role may involve some travel for industry events and client meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in performance marketing, with a focus on driving results and optimizing campaigns
Required Skills:
- Proven experience in performance marketing and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in English, both written and spoken
- Proficiency in marketing automation tools and CRM systems
Preferred Skills:
- Experience in the financial services industry
- Fluency in German, both written and spoken
- Knowledge of marketing in the DACH region
ASSUMPTION: Candidates with experience in the financial services industry or the DACH region may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Performance Marketing Manager with 2-5 years of experience in Germany)
Benefits:
- Competitive benefits package, including health insurance and pension plans
- Flexible working hours and remote work options
- Opportunities for professional development and career growth
- International work environment with diverse teams
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv is a global leader in the financial technology and payments industry, providing innovative solutions to financial institutions, corporations, merchants, and consumers worldwide.
Company Size: Fiserv is a large corporation with over 10,000 employees globally, offering a structured and established work environment with ample opportunities for career growth.
Founded: Fiserv was founded in 1984 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: FI).
Company Description:
- Fiserv enables clients to move money and information in a way that moves the world
- The company connects financial institutions, corporations, merchants, and consumers to one another millions of times a day
- Fiserv's solutions include payment processing, risk management, data analytics, and digital banking services
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- and Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's extensive global presence and diverse range of services offer candidates the opportunity to work on complex and impactful projects in the financial technology industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in performance marketing, seeking to advance their careers in a global financial technology company.
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and occasional travel for industry events and client meetings.
Growth Opportunities:
- Progression to a senior marketing role within Fiserv's global organization
- Expansion into other areas of marketing or related functions within the company
- Opportunities to work on high-impact projects and collaborate with diverse teams
ASSUMPTION: Fiserv's large size and global presence offer ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with state-of-the-art facilities and amenities
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is a major financial hub and the fifth-largest city in Germany
- The city is home to the European Central Bank and numerous international financial institutions
- Frankfurt offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:00 PM), with some flexibility for remote work and occasional travel
ASSUMPTION: Frankfurt's status as a major financial hub and its vibrant cultural scene make it an attractive location for professionals in the financial technology industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical skills and data-driven mindset
- Communication and stakeholder management skills
- Cultural fit and alignment with Fiserv's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Fiserv and the financial technology industry to demonstrate your enthusiasm and understanding of the company and its mission
ATS Keywords: Performance marketing, campaign management, marketing strategy, ROI optimization, financial services, payments industry, data analysis, stakeholder management
ASSUMPTION: Fiserv's large size and global presence may result in a competitive application process, so applicants should focus on highlighting their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and team within Fiserv.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: We put our clients first in everything we do
- Collaborative: We work together to achieve our goals
- Innovative: We embrace change and continuously improve
- Integrity: We act with honesty and transparency in all our interactions
- Performance-driven: We strive for excellence and deliver results
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Dynamic and fast-paced, with a focus on delivering results and driving growth
Self-Assessment Questions:
- Do you have a proven track record of driving results and optimizing marketing campaigns?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a dynamic, fast-paced work environment and enjoy working on high-impact projects?
ASSUMPTION: Fiserv's large size and global presence offer a diverse and inclusive work environment, with opportunities for candidates from various backgrounds and experiences.
⚠️ Potential Challenges
- Managing marketing budgets and allocating resources effectively in a large, global organization
- Balancing the need for data-driven decision-making with the need for agility and speed in a dynamic market
- Collaborating with cross-functional teams and stakeholders across different regions and time zones
- Keeping up with the latest trends and developments in the fast-paced financial technology industry
ASSUMPTION: Fiserv's large size and global presence may present unique challenges, but also offer ample opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers the opportunity to work in a large, global organization with a diverse range of services and clients
- Fiserv's focus on the financial technology and payments industry sets this role apart from marketing positions in other sectors
- This role offers the potential for career growth and development within a large, established organization, as well as the opportunity to work on high-impact projects with a global impact
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in other companies or industries.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new payment solution
- Analyzing marketing performance data to identify trends and optimize campaign strategies
- Managing a team of marketing specialists to deliver results and drive growth in a specific region
ASSUMPTION: The specific projects and responsibilities may vary depending on the region and team within Fiserv.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Fiserv's global organization?
- What opportunities are there for professional development and career growth within the company?
- How does Fiserv support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should use the interview process to assess the fit of the role and the company with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Fiserv and the financial technology industry to demonstrate your enthusiasm and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
