Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Foodguide

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days office, 2 days home office)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing performance marketing campaigns with a focus on Google Ads (Search, Display, Shopping)
• Developing data-driven strategies and implementing smart bidding to improve ROAS, conversion rates, and efficiency
• Analyzing customer journeys and attributing performance across various channels
• Continuously testing and optimizing the marketing funnel in collaboration with tech and content teams
• Taking responsibility for revenue and implementing data-driven decisions
• Collaborating closely with design, content, and sales teams to enhance the marketing funnel

ASSUMPTION: This role requires a strong focus on Google Ads and a data-driven approach to marketing. The ideal candidate will have a growth mindset and be eager to take on a leadership role as the team expands.

📋 Key Responsibilities

✅ Plan, execute, and optimize performance marketing campaigns with a focus on Google Ads (Search, Display, Shopping)

✅ Develop data-driven strategies and implement smart bidding to improve ROAS, conversion rates, and efficiency

✅ Analyze customer journeys and attribute performance across various channels

✅ Continuously test and optimize the marketing funnel in collaboration with tech and content teams

✅ Take responsibility for revenue and implement data-driven decisions

✅ Collaborate closely with design, content, and sales teams to enhance the marketing funnel

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Master's degree in a relevant field (e.g., Marketing, Business, Data Science, Finance, Entrepreneurship)

Experience: At least 3 years of experience in performance marketing, particularly with Google Ads

Required Skills:

• Proven expertise in Google Ads (Search, Display, Shopping)
• Strong analytical and conceptual skills, with proficiency in Excel/Sheets and Google Looker Studio
• Familiarity with online marketing tools (e.g., Google Analytics, Meta Business Suite, Demand-Side-Platforms (DSPs))
• Experience with budget management and data-driven campaign optimization
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Google Tag Manager and setting up tracking solutions
• Fluency in German and English

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and target market.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience)

Benefits:

• Spannende und abwechslungsreiche Projekte in einem schnell wachsenden Team mit kurzen Entscheidungswegen
• Die Chance, eigene Ideen einzubringen und umzusetzen, sowie digitale Produkte mitzugestalten und maßgeblich zu beeinflussen
• Flexible Home Office Regelung (3 Tage Office / 2 Tage Home Office)
• Regelmäßige Teamabende, Teamlunch, Events, Offsite im Sommer
• Tolles Loft-Office direkt auf dem Schulterblatt

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to mid-sized company)

Founded: 2015

Company Description:

• Foodguide is a social media magazine for gastronomy and food brands, with a focus on regional blogs and a reach of approximately 2 million foodies
• The company aims to find the perfect food match for its community and partners
• Foodguide offers a variety of formats and thinks constantly about new ways to engage its community and partners

Company Specialties:

• Social Network
• Startup
• Foodtech
• Food Industry
• Software and Mobile Apps

Company Website: https://www.thefoodguide.de

ASSUMPTION: Foodguide is a growing company with a strong focus on innovation and engagement with its community. The company's small to mid-sized structure allows for short decision-making processes and the opportunity to make a significant impact.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and will eventually lead a performance/growth team

Work Arrangement: Hybrid (3 days office, 2 days home office)

Growth Opportunities:

• As the team grows, there will be opportunities to take on a leadership role and develop as a team lead
• The role offers the chance to shape the company's digital strategy and have a significant impact on its growth
• The company's rapid growth provides ample opportunities for career advancement

ASSUMPTION: This role offers excellent growth potential, with the opportunity to develop as a team lead and shape the company's digital strategy.

🌍 Location & Work Environment

Office Type: Loft office

Office Location(s): Schulterblatt 58, Hamburg, 20357, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the food and beverage industry
• The city is known for its vibrant food scene and cultural diversity
• The company's office is located in the trendy St. Pauli neighborhood, known for its nightlife and culinary offerings

Work Schedule: Full-time (40 hours per week), with flexible home office options

ASSUMPTION: The company's location in Hamburg provides a vibrant and dynamic work environment, with easy access to a wide range of cultural and culinary experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the CEO to discuss the role in more detail and assess technical skills

Key Assessment Areas:

• Technical skills in performance marketing, particularly with Google Ads
• Analytical and conceptual skills
• Communication and collaboration skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven marketing and campaign optimization
• Demonstrate your enthusiasm for the company's mission and values

ATS Keywords: Google Ads, Performance Marketing, Data-Driven Strategies, Customer Journey Analysis, A/B Testing, Budget Management, Online Marketing Tools

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and enthusiasm for the role.

🛠️ Tools & Technologies

• Google Ads (Search, Display, Shopping)
• Google Analytics
• Meta Business Suite
• Demand-Side-Platforms (DSPs)
• Google Tag Manager
• Excel/Sheets
• Google Looker Studio

ASSUMPTION: The role requires proficiency in a range of online marketing tools, with a particular focus on Google Ads and Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Data-driven decision making

Work Style:

• Autonomous and self-driven
• Results-oriented and focused on continuous improvement
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you have a strong growth mindset and a passion for continuous learning?
• Are you comfortable working autonomously and taking initiative?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: The company values innovation, collaboration, and data-driven decision making. Applicants should be comfortable working autonomously and taking initiative, while also thriving in a collaborative environment.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to work effectively with cross-functional teams
• The company's rapid growth may present challenges in terms of maintaining a strong work-life balance
• The role may require occasional weekend or evening work to support campaign launches or events
• The company's small to mid-sized structure may result in a fast-paced and sometimes chaotic work environment

ASSUMPTION: While the role offers excellent growth opportunities, it also presents challenges in terms of work-life balance and the potential for a fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager role, but with a stronger focus on Google Ads and data-driven strategies
• Unlike some other roles in the industry, this role offers the opportunity to shape the company's digital strategy and take on a leadership role as the team grows
• Compared to other roles in the company, this role requires a higher level of technical expertise and autonomy

ASSUMPTION: This role is similar to a Performance Marketing Manager role, but with a unique focus on Google Ads and data-driven strategies, as well as the opportunity to shape the company's digital strategy and take on a leadership role.

📝 Sample Projects

• Developing and executing a Google Ads campaign to drive traffic and conversions for a new product launch
• Analyzing customer journey data to identify opportunities for optimization and improving ROAS
• Collaborating with the content team to create and optimize landing pages for improved conversion rates

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on Google Ads, data analysis, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how this role fits into that strategy?
• How does the company support the professional development of its employees, particularly in the area of performance marketing?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach collaboration and communication between different teams and departments?
• What are the most challenging aspects of working in a small to mid-sized company, and how does the company support its employees in overcoming those challenges?

ASSUMPTION: These interview questions are designed to provide insight into the company's approach to data-driven marketing, professional development, and collaboration, as well as the challenges and opportunities presented by working in a small to mid-sized company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.