Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Limmaland GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Retail Furniture and Home Furnishings

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing performance marketing strategies to boost revenue, conversion rates, and customer acquisition.
• Managing and optimizing online marketing campaigns across various channels (Social Media Ads, Display Marketing, Amazon Ads, etc.).
• Planning and controlling the budget for performance marketing activities.
• Analyzing user behavior and conducting A/B tests and conversion rate optimizations.
• Collaborating with internal and external stakeholders to achieve the best results.

ASSUMPTION: The role requires a strong focus on data analysis and a hands-on approach to drive marketing success.

📋 Key Responsibilities

✅ Develop and implement performance marketing strategies to enhance revenue, conversion rates, and customer acquisition.

✅ Manage and optimize online marketing campaigns across various channels.

✅ Plan and control the budget for performance marketing activities.

✅ Analyze user behavior and conduct A/B tests and conversion rate optimizations.

✅ Collaborate with internal and external stakeholders to achieve the best results.

ASSUMPTION: The role may require occasional work outside of regular hours to monitor campaign performance and make data-driven decisions.

🎯 Required Qualifications

Education: A degree or equivalent qualification in Marketing, Communications, Economics, Media, or a related field.

Experience: At least two years of experience in performance marketing, preferably in E-Commerce.

Required Skills:

• Excellent analytical skills and a strong understanding of data.
• Proficient in performance marketing tools (e.g., Google Analytics, Meta Ads Manager, Google Ads).
• Strong technical skills and the ability to work with tracking and analysis systems.
• Excellent communication and teamwork skills.
• Fluency in German and English.

Preferred Skills:

• Experience with upcycling or sustainable products.
• Knowledge of the furniture and home furnishings industry.

ASSUMPTION: Candidates with a background in marketing agencies or in-house marketing teams may be at an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)

Benefits:

• Flexible working hours and mobile working options.
• A supportive and collaborative work environment with short communication channels.
• Structured onboarding and regular opportunities for professional development.
• Work in a creative loft office in the Ehrenfeld district of Cologne.

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home.

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Limmaland operates in the retail furniture and home furnishings industry, focusing on upcycled and sustainable products for children's rooms.

Company Size: Limmaland is a small company with 11-50 employees, offering a close-knit and collaborative work environment.

Founded: Limmaland was founded in 2014 and has since grown to become a popular brand for creative and sustainable children's room solutions.

Company Description:

• Limmaland is a young and rapidly growing E-Commerce company based in Cologne.
• The company specializes in transforming IKEA products into unique, upcycled pieces for children's rooms.
• Limmaland aims to support the upcycling of IKEA products and give furniture a second life with additional accessories.

Company Specialties:

• Upcycling and sustainable products for children's rooms.
• Creative and innovative solutions for IKEA furniture.
• Supporting the Scandinavian tradition of the Christmas Wichtel.

Company Website: limmaland.com

ASSUMPTION: Limmaland's focus on sustainability and upcycling may attract candidates who share these values and are passionate about creative problem-solving.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in performance marketing.

Reporting Structure: The Performance Marketing Manager will report directly to the company's leadership team and collaborate with various internal and external stakeholders.

Work Arrangement: The role is a hybrid position, requiring employees to work from the office in Cologne for three days per week and remotely for the remaining two days.

Growth Opportunities:

• As Limmaland continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a leadership role.
• The company offers structured onboarding and regular opportunities for professional development.
• Working in a small company provides ample opportunities for cross-functional learning and growth.

ASSUMPTION: The hybrid work arrangement may be subject to change based on the company's growth and the candidate's performance.

🌍 Location & Work Environment

Office Type: Limmaland's office is a creative loft located in the Ehrenfeld district of Cologne.

Office Location(s): Lichtstraße 17-23, Cologne, North Rhine-Westphalia 50825, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, with numerous museums, galleries, and music venues.
• The Ehrenfeld district is known for its creative and alternative atmosphere, with many independent shops, cafes, and restaurants.
• Cologne is well-connected by public transportation, making it easy to commute to the office from various parts of the city.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home.

ASSUMPTION: The work environment may be subject to change based on the company's growth and the candidate's performance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• On-site interview at Limmaland's office in Cologne to meet the team and discuss the role in more detail.
• Final decision and job offer.

Key Assessment Areas:

• Analytical skills and data-driven decision-making.
• Performance marketing expertise and campaign management experience.
• Communication and teamwork skills.
• Cultural fit and alignment with Limmaland's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to performance marketing and provide examples of successful campaigns you've managed.
• Demonstrate your understanding of Limmaland's business and values, and explain how you can contribute to the company's growth.

ATS Keywords: Performance Marketing, Campaign Management, Budget Planning, Data Analysis, A/B Testing, Conversion Rate Optimization, Google Analytics, Meta Ads Manager, Google Ads, Team Collaboration, Analytical Skills, Technical Skills, Initiative, Result Orientation, Communication Skills, English Language Proficiency, German Language Proficiency

ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring timeline.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Google Ads
• Other performance marketing tools and platforms (e.g., Amazon Ads, Display Marketing)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Sustainability and responsibility
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Results-oriented and proactive
• Collaborative and communicative

Self-Assessment Questions:

• Do you share Limmaland's passion for sustainability and upcycling?
• Are you comfortable working in a small, collaborative team and taking on multiple responsibilities?
• Do you thrive in a data-driven environment and enjoy analyzing and optimizing campaigns?

ASSUMPTION: Limmaland values candidates who are passionate about their mission and eager to contribute to their growth.

⚠️ Potential Challenges

• The role may require occasional work outside of regular hours to monitor campaign performance and make data-driven decisions.
• Working in a small company may present unique challenges, such as wearing multiple hats and adapting to changing priorities.
• The role may require occasional travel to attend industry events or meet with partners and suppliers.
• The company's rapid growth may present both opportunities and challenges for the successful candidate.

ASSUMPTION: The potential challenges of this role may vary depending on the candidate's experience and the company's growth.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions in the E-Commerce industry but focuses specifically on upcycled and sustainable products.
• Limmaland's focus on creativity and innovation sets it apart from more traditional furniture and home furnishings retailers.
• This role offers the opportunity to work in a small, growing company and have a significant impact on its success.

ASSUMPTION: The comparison with similar roles may vary depending on the candidate's experience and the company's growth.

📝 Sample Projects

• Developing and implementing a successful social media advertising campaign to drive sales and increase brand awareness.
• Conducting A/B tests and optimizing conversion rates for the company's website and online store.
• Analyzing user behavior and identifying trends to inform marketing strategy and product development.

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks they may encounter in this role but may vary depending on the company's needs and the candidate's experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does Limmaland support the professional development of its employees?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Limmaland approach sustainability and responsibility in its business practices?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The key questions to ask during the interview may vary depending on the candidate's experience and the company's growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Limmaland's business and values and thinking about how you can contribute to the company's growth.
• Follow up with Rabea after submitting your application to confirm receipt and inquire about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.