📌 Core Information
🔹 Job Title: Performance Marketing Manager (m/w/d)
🔹 Company: ANGEHEUERT GmbH
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (up to 100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing performance marketing strategies for paid channels
- Managing and optimizing performance campaigns across various platforms
- Collaborating with the marketing team and other stakeholders
- Analyzing campaign performance and creating reports
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving performance and achieving targets.
📋 Key Responsibilities
✅ Developing and managing budgets for performance marketing campaigns
✅ Creating, optimizing, and monitoring performance campaigns (Google Ads, Bing Ads, Meta, etc.)
✅ Developing targeting and retargeting strategies
✅ Conducting A/B testing for continuous performance improvement
✅ Collaborating with marketing teams and stakeholders
✅ Managing and developing analytics dashboards and conducting ad-hoc analyses
✅ Maintaining and operating web tracking and GA4
ASSUMPTION: This role requires a high level of independence, proactivity, and attention to detail to ensure campaign success and data accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in performance marketing, with a focus on SEA and Paid Social
Required Skills:
- Proficient in Google Ads, Microsoft Ads, Facebook Business Manager, and GA4
- Strong analytical and strategic thinking skills
- Excellent communication skills in German and English
- Proven experience in display marketing, particularly remarketing/retargeting
- Familiarity with web analytics tools and large data sets in Excel
- Experience in the travel industry is a plus
Preferred Skills:
- Fluency in additional languages
- Experience with A/B testing tools
ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €37,600 - €63,400 per year (qualification-dependent) plus bonus
Benefits:
- Office surrounded by nature in Natters (Innsbruck) with remote work option
- Annual travel budget for a group trip
- Discounted participation in partner trips
- Individual training budget
- One Month Anywhere: Work from any location for one month
- Regular team events and budget for common activities
- Modern workstations with adjustable tables
- Showers at the workplace
- Leisure activities: table tennis, table football, employee garden
- Health offers: weekly yoga sessions, massages, and fruit basket
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market rates for performance marketing managers with 3-5 years of experience in the travel industry and remote work options.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, specializing in recruitment and employer branding
Company Size: Small (11-50 employees) – Expect a flat hierarchy, quick decision-making, and close collaboration
Founded: 2016 – ANGEHEUERT GmbH is a relatively young company with a strong focus on innovation and digital trends
Company Description:
- ANGEHEUERT GmbH helps companies find and retain suitable employees through a combination of classic recruiting, digital marketing trends, and appreciative employer branding
- The company aims to solve the challenge of finding and retaining cost-effective employees who drive long-term growth for businesses
- ANGEHEUERT GmbH offers a transparent pricing model and the ANGEHEUERT method to support clients in their hiring needs
Company Specialties:
- Recruiting and recruitment
- Personal consulting and HR consulting
- Headhunting and headhunting services
- Social hiring and employer branding
- Active sourcing and talent pool development
- Digital recruiting and corporate culture analysis
Company Website: https://angeheuert.com
ASSUMPTION: ANGEHEUERT GmbH is a dynamic and innovative company that values transparency and digital marketing trends in the recruitment industry.
📊 Role Analysis
Career Level: Mid-level – This role offers opportunities for growth and development within the marketing team
Reporting Structure: The Performance Marketing Manager reports directly to the marketing team and collaborates with various stakeholders
Work Arrangement: Remote OK (up to 100%) – This role offers a high degree of flexibility and remote work options
Growth Opportunities:
- Expanding skills in performance marketing and related tools
- Developing leadership and management skills through team collaboration and mentoring
- Potential career progression into senior marketing roles or specialized marketing positions
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Nature-surrounded office in Natters (Innsbruck) with remote work options
Office Location(s): Natters (Innsbruck), Austria
Geographic Context:
- Munich, Germany – A vibrant city with a strong economy and a thriving job market
- Bavaria, Germany – Known for its beautiful landscapes, rich culture, and strong economy
- Germany – A major European economy with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options
ASSUMPTION: The remote work option and flexible working hours provide a high degree of flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site or virtual interview with the marketing team and/or hiring manager
- Final decision and job offer
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and strategic thinking
- Communication and collaboration skills
- Cultural fit and motivation
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Demonstrate strong analytical and strategic thinking skills in your resume and cover letter
- Showcase your ability to work independently and manage budgets
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Performance Marketing, SEA, Paid Social, Google Ads, Microsoft Ads, Facebook Business Manager, GA4, Remarketing, Retargeting, Web Analytics, Excel, German, English
ASSUMPTION: ANGEHEUERT GmbH uses Applicant Tracking Systems (ATS) to manage and screen job applications, so including relevant keywords in your resume will improve your chances of being considered.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Facebook Business Manager
- GA4
- Web analytics tools (e.g., Google Analytics)
- Excel
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Innovation
- Digital trends
- Appreciative employer branding
Work Style:
- Collaborative and team-oriented
- Independent and proactive
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a dynamic and innovative work environment?
- Are you comfortable working independently and managing budgets?
- Do you have strong analytical and strategic thinking skills?
ASSUMPTION: Candidates who align with ANGEHEUERT GmbH's values and work style will be most successful in this role and within the company.
⚠️ Potential Challenges
- Managing multiple performance marketing campaigns simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing remote work and collaboration with the team
- Meeting and exceeding performance targets and KPIs
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on paid channels and performance metrics
- In the travel industry, performance marketing plays a crucial role in driving bookings and revenue
- Career progression may include specialized marketing roles or senior marketing positions within the company or the broader industry
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, and candidates should be prepared to adapt and grow within the specific context of performance marketing in the travel industry.
📝 Sample Projects
- Developing and implementing a successful Google Ads campaign for a new travel destination
- Optimizing a Facebook retargeting campaign to improve conversion rates and reduce costs
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Performance Marketing Manager in the travel industry.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the marketing team collaborate and support each other in achieving our goals?
- What opportunities are there for professional growth and development within the marketing team and the company?
- How does ANGEHEUERT GmbH support work-life balance for remote employees?
- What are the most significant challenges facing the performance marketing team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant performance marketing experience and achievements
- Write a cover letter demonstrating your analytical and strategic thinking skills and motivation for the role
- Prepare for the interview by researching the company, team, and role, and practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
