📌 Core Information
🔹 Job Title: PERFORMANCE MARKETING MANAGER (M/W/D)
🔹 Company: grenke Bank AG
🔹 Location: Frankfurt am Main, Baden-Baden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing online marketing campaigns, focusing on Google Ads, social media, and display advertising
- Collaborating with stakeholders to ensure campaign success
- Managing the product and service portfolio throughout its lifecycle
- Monitoring and optimizing the overall product success, especially daily monitoring of sales success to generate deposits in the deposit business
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with various stakeholders.
📋 Key Responsibilities
✅ Developing, executing, and optimizing online marketing campaigns, particularly Google Ads, social media, and display advertising
✅ Analyzing campaign performance and using insights to optimize budget allocation and improve campaign success
✅ Collaborating with internal and external stakeholders to ensure campaign success
✅ Managing the product and service portfolio, including planning, introduction, optimization, and further development of new and existing products in the deposit business
✅ Monitoring and optimizing the overall product success, especially daily monitoring of sales success to generate deposits in the deposit business
ASSUMPTION: The role may involve working with cross-functional teams and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Successfully completed studies in business administration or marketing
Experience: At least 2-5 years of experience in product and project management, as well as digital marketing
Required Skills:
- Proven experience in online marketing, with a strong focus on Google Ads, social media, and display advertising
- Excellent analytical skills and data-driven mindset
- Strong communication skills in German and English
- Familiarity with relevant marketing tools, such as Google Ads, Meta Ads Manager, and common analytics tools
Preferred Skills:
- Agentur experience in the field of digital marketing
- Familiarity with SEO and SEM campaigns
ASSUMPTION: Candidates with a background in finance or banking may have an advantage, as they would have a better understanding of the industry and its specific requirements.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Attractive remuneration with age-appropriate provision and capital-forming benefits
- Flexible working hours and extensive remote work opportunities
- Family support through special leave days and childcare subsidies
- Wide range of health and sports activities, including employer subsidy
- Bike leasing, including damage protection, mobility guarantee, and maintenance
- Extensive range of training opportunities, including flexible learning via LinkedIn Learning
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (1,001-5,000 employees)
Founded: 1975 (as grenke AG, the banking division was established later)
Company Description:
- grenke Bank AG is a subsidiary of grenke AG, focusing on the refinancing of the grenke Group and offering attractive financing products for small and medium-sized enterprises
- The company specializes in various financing models and provides a wide range of deposit products for private customers
- grenke Bank AG aims to achieve its strategic goals through the automation and digitalization of business processes
Company Specialties:
- Leasing
- Small-ticket financing
- Factoring
- Banking
Company Website: https://www.grenke.com/de/
ASSUMPTION: grenke Bank AG operates as a subsidiary of grenke AG, focusing on refinancing and providing financing solutions for small and medium-sized enterprises, as well as deposit products for private customers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential career progression to a senior marketing role or a management position within the marketing department
- Opportunities to expand skills and knowledge in digital marketing, data analysis, and project management
- Possibility to work on diverse projects and collaborate with various teams, leading to increased visibility and growth opportunities
ASSUMPTION: As a mid-level role within a medium-sized company, this position offers opportunities for career growth and skill development, with the potential to take on more responsibilities and advance to senior or management positions over time.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a mix of open-plan and private workspaces
Office Location(s): Frankfurt am Main and Baden-Baden, Germany
Geographic Context:
- Frankfurt am Main: A major financial hub with a diverse range of industries, offering excellent networking opportunities and a vibrant cultural scene
- Baden-Baden: A picturesque spa town known for its thermal baths and cultural events, providing a high quality of life and a pleasant work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The office locations in Frankfurt am Main and Baden-Baden offer a mix of urban and rural work environments, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise, particularly in online marketing and campaign management
- Analytical skills and data-driven mindset
- Communication skills and ability to collaborate with stakeholders
- Project management skills and ability to handle multiple priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the role and the company by researching grenke Bank AG and its products and services
- Prepare for interview questions related to marketing strategies, campaign optimization, and stakeholder collaboration
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Online Marketing, Google Ads, Social Media, Display Advertising, Campaign Analysis, Project Management, SEO, SEM, Marketing Tools, Stakeholder Collaboration, Product Management, Budget Allocation, Performance Monitoring
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing expertise, analytical skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Common analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The role requires proficiency in various marketing tools, analytics platforms, and project management software to effectively manage online marketing campaigns and collaborate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and accountability
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on data-driven decision-making
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach optimizing online marketing campaigns based on data analysis?
- Can you provide an example of a successful marketing project you've managed, and how you ensured stakeholder satisfaction?
- How do you balance multiple priorities and manage your time effectively in a dynamic work environment?
ASSUMPTION: grenke Bank AG values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on customer satisfaction and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management
- Working in a fast-paced environment may necessitate quick decision-making and adaptability
- Collaborating with various stakeholders may require excellent communication skills and the ability to navigate different perspectives
- Balancing on-site and remote work may present unique challenges, such as maintaining productivity and work-life balance
ASSUMPTION: The role may present challenges related to time management, adaptability, communication, and work-life balance, requiring strong organizational skills and a proactive approach to overcome them.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on data analysis and optimization, as well as collaboration with various stakeholders
- In the financial services industry, this role requires a solid understanding of banking products and services, as well as the ability to work with financial data
- Career progression in this role may lead to senior marketing positions or management roles within the marketing department, with opportunities to expand skills and knowledge in digital marketing, data analysis, and project management
ASSUMPTION: This role offers unique opportunities for career growth and skill development within the marketing department of a medium-sized financial services company.
📝 Sample Projects
- Developing and executing a Google Ads campaign to promote a new deposit product, with a focus on optimizing cost-per-acquisition and return on ad spend
- Collaborating with the product team to launch a new social media campaign, targeting a specific customer segment and measuring its impact on brand awareness and customer engagement
- Analyzing the performance of display advertising campaigns and optimizing budget allocation to maximize overall campaign success
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, focusing on campaign optimization, stakeholder collaboration, and continuous improvement.
❓ Key Questions to Ask During Interview
- How does the company approach measuring and optimizing the success of online marketing campaigns?
- Can you describe the team structure and reporting lines within the marketing department?
- How does the company support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: Asking these questions during the interview will help you better understand the role, the team dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.grenke.com/job/Baden-Baden-PERFORMANCE-MARKETING-MANAGER-%28MWD%29-76532/1194455801/
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for interview questions related to marketing strategies, campaign optimization, and stakeholder collaboration
- Follow up with the hiring manager after the interview to express your interest in the role
- If selected for the final round, be prepared to present a marketing project or campaign you've worked on, explaining your approach, the results, and any lessons learned
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
