Performance Marketing Manager Meta (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager Meta (m/w/d)

🔹 Company: Elusa

🔹 Location: Göttingen, Lower Saxony, Germany (Remote)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-04-10

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing online marketing strategies, with a focus on Meta and Tiktok platforms
• Optimizing campaign performance to maximize return on advertising spend
• Managing and monitoring advertising budgets
• Conducting market research and analyzing new advertising opportunities
• Collaborating with the creative team to develop effective advertising materials
• Creating detailed performance reports and proposing improvements

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a data-driven approach to campaign optimization.

📋 Key Responsibilities

✅ Develop and implement online marketing strategies for Meta and Tiktok platforms

✅ Analyze and optimize campaign performance to maximize ROI

✅ Manage and monitor advertising budgets to ensure strategic alignment

✅ Conduct market research and evaluate new advertising opportunities

✅ Collaborate with the creative team to develop engaging advertising materials

✅ Create detailed performance reports and propose data-driven improvements

ASSUMPTION: This role may require occasional weekend work to manage campaigns and ensure optimal performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in performance marketing, with a focus on Meta and Tiktok platforms

Required Skills:

• Proven experience with Meta and Tiktok Ads
• Strong analytical skills and experience with Google Analytics
• Attention to detail and result-oriented mindset
• Fluent in German and English, both written and spoken
• Affinity for digital media and trends

Preferred Skills:

• Experience with other advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Basic knowledge of HTML and CSS

ASSUMPTION: Candidates with experience in e-commerce or retail marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Professional development opportunities
• Job security and attractive earning potential
• Modern, fully-equipped workplace
• Structured work processes that support work-life balance
• Fresh fruits and beverages provided daily
• Flat hierarchies and direct communication
• Comprehensive onboarding program
• Free product selection and attractive employee discounts

Working Hours: Full-time (40 hours/week), flexible hours

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Elusa is a fully digitalized company operating in the e-commerce and retail sectors.

Company Size: Elusa is a small company with 2-10 employees, offering a close-knit team environment and the opportunity to make a significant impact.

Founded: Elusa was founded in 2021, making it a relatively new player in the market.

Company Description:

• Elusa is committed to modern and innovative digital marketing strategies
• The company values creativity, data-driven decision making, and continuous learning
• Elusa fosters a collaborative and inclusive work environment

Company Specialties:

• E-commerce marketing
• Retail marketing
• Performance marketing

Company Website: http://www.elusawinery.com

ASSUMPTION: Elusa's focus on digital marketing and e-commerce may require candidates to be comfortable working in a fast-paced, ever-changing environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Remote work with flexible hours, occasional on-site meetings may be required

Growth Opportunities:

• Progression to a senior marketing role as the company grows
• Expanding skills and expertise in digital marketing and e-commerce
• Potential to lead and mentor junior marketing team members

ASSUMPTION: As a small company, Elusa may offer more opportunities for growth and career advancement than larger organizations.

🌍 Location & Work Environment

Office Type: Remote work with occasional on-site meetings

Office Location(s): Göttingen, Lower Saxony, Germany

Geographic Context:

• Göttingen is a mid-sized city in central Germany, offering a mix of urban and rural living
• The city is known for its vibrant cultural scene and historic architecture
• Göttingen has a moderate climate, with warm summers and cool winters

Work Schedule: Full-time (40 hours/week), flexible hours

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace at home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Director
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing expertise
• Data analysis and interpretation skills
• Creativity and strategic thinking
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience with Meta and Tiktok Ads in your resume
• Tailor your cover letter to Elusa's company values and culture
• Prepare examples of successful marketing campaigns you've managed in the past

ATS Keywords: Meta Ads, Tiktok Ads, Google Analytics, Online Marketing, Campaign Optimization, Budget Management, Market Research, Performance Reporting

ASSUMPTION: Elusa's application process may be more flexible and personal than larger companies, allowing for more direct communication with hiring managers.

🛠️ Tools & Technologies

• Meta Ads Manager
• Tiktok Ads Manager
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Elusa may use additional marketing and project management tools, depending on the specific needs of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration
• Continuous learning

Work Style:

• Flexible and adaptable
• Results-oriented
• Strong communication and teamwork skills
• Comfortable working in a fast-paced environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, ever-changing work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong data-driven mindset and enjoy analyzing and interpreting data?

ASSUMPTION: Elusa's company culture may be more casual and collaborative than larger, more structured organizations.

⚠️ Potential Challenges

• Managing multiple advertising campaigns simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Occasional weekend work to manage campaign performance
• Working in a small team with limited resources

ASSUMPTION: Elusa's small team size may result in candidates wearing multiple hats and taking on diverse responsibilities.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Digital Marketing Manager position in other companies
• However, Elusa's focus on e-commerce and retail marketing may require additional skills and knowledge in those areas
• Career progression in this role may lead to a Senior Marketing Manager or Marketing Director position

ASSUMPTION: Elusa's small size and focus on e-commerce may offer unique opportunities and challenges compared to larger, more diversified companies.

📝 Sample Projects

• Developing and implementing a successful Meta Ads campaign for a new product launch
• Conducting market research to identify new advertising opportunities on emerging platforms
• Optimizing Tiktok Ads performance through A/B testing and data analysis

ASSUMPTION: Elusa's focus on digital marketing and e-commerce may result in projects that are more data-driven and results-oriented than other marketing roles.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently?
• How does Elusa support the professional development of its employees?
• What is the company's long-term vision for growth and expansion?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Elusa's small team size and flat hierarchy may allow for more open and candid conversations during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with Meta and Tiktok Ads, as well as your analytical and data-driven mindset
• Write a cover letter that demonstrates your understanding of Elusa's company values and culture
• Prepare examples of successful marketing campaigns you've managed in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.