Performance Marketing Manager, Paid Social

📌 Core Information

🔹 Job Title: Performance Marketing Manager, Paid Social

🔹 Company: Ffern

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 days in-studio, 2 days flexible)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (London-based with flexible remote work)

🚀 Job Overview

Key aspects of this role include:

• Scaling Paid Social campaigns to drive high-impact growth across multiple regions
• Contributing to high-level acquisition strategy and managing day-to-day campaign execution
• Developing creative content and collaborating with the in-house creative team
• Expanding Ffern's presence in new European markets through tailored campaigns

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and creative problem-solving.

📋 Key Responsibilities

✅ Drive growth through Ffern’s most important acquisition channel (Paid Social) across UK, EU, and US regions

✅ Contribute to high-level acquisition strategy and manage day-to-day campaign setup and execution

✅ Develop new content with the brand team and iterate on existing work, collaborating with the in-house creative team

✅ Drive growth through new European countries by tailoring campaigns to cultural preferences

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Academic degree from a top-tier university

Experience: 2-5 years managing ad budgets at a world-class agency or fast-growing consumer brand

Required Skills:

• Expertise in Meta ads platform and winning strategies for high-growth companies
• Data-driven mindset with the ability to explain trends and behaviors through data analysis
• Strong creative vision and ability to develop engaging content
• Experience with SQL (nice to have)

Preferred Skills:

• Fluency in additional languages for international expansion
• Experience with other ad platforms (e.g., Google Ads, TikTok Ads)

ASSUMPTION: Candidates should have a proven track record in Paid Social and a strong understanding of data analysis to excel in this role.

💰 Compensation & Benefits

Salary Range: £40,000 - £60,000 per year (based on experience and industry standards for mid-level marketing roles in London)

Benefits:

• Private healthcare
• 25 days holiday + bank holidays, growing by 1 day per year spent with the company
• Flexible work arrangement (3 days in-studio, 2 days flexible)
• Ffern membership
• Team meals, breakfasts, drinks, and outings
• Beautiful work environment with state-of-the-art kit, MacBooks, and breakout spaces

Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in London, considering the required experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Ffern operates in the manufacturing industry, specializing in small-batch, hand-blended eau de parfum. They focus on sustainability and exclusivity, with products available only to members of their ledger.

Company Size: Ffern is a small, growing company with 2-10 employees. This means applicants can expect a close-knit team and opportunities for growth as the company expands.

Founded: Although the exact founding date is not specified, Ffern is a relatively new company, focusing on sustainable and mission-driven practices.

Company Description:

• Ffern creates small-batch, hand-blended eau de parfum using sustainable and ethical practices
• The company operates on a membership model, with products exclusively available to ledger members
• Ffern prioritizes sustainability, exclusivity, and high-quality ingredients in its products

Company Specialties:

• Small-batch production
• Hand-blended fragrances
• Sustainable and ethical practices
• Exclusive membership model

Company Website: http://ffern.co

ASSUMPTION: Ffern's focus on sustainability, exclusivity, and high-quality products sets it apart in the fragrance industry, offering applicants a unique opportunity to work for a mission-driven company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Performance Marketing Manager, Paid Social, will report directly to the Head of Growth.

Work Arrangement: This role is hybrid, with 3 days in the studio and 2 days flexible, allowing for a balance between in-person collaboration and remote work.

Growth Opportunities:

• As Ffern grows, there may be opportunities for the right candidate to take on more responsibility or move into a leadership role
• The company's focus on sustainability and ethical practices may present opportunities for applicants interested in these areas
• Working closely with the creative team may offer opportunities for professional development in content creation and branding

ASSUMPTION: Ffern's small size and growth trajectory present numerous opportunities for the right candidate to make a significant impact and grow within the company.

🌍 Location & Work Environment

Office Type: Ffern's studio spaces are located off Columbia Road, offering a sunlit, state-of-the-art work environment with MacBooks and breakout spaces.

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a major global city with a vibrant cultural scene and diverse population
• The City of London is a bustling financial hub, offering numerous networking and professional development opportunities
• Ffern's studio spaces are located in Hackney, a creative and trendy neighborhood known for its art galleries, restaurants, and independent shops

Work Schedule: Full-time (37.5 hours per week), with flexible hours and remote work options

ASSUMPTION: Ffern's London-based studio offers a dynamic and creative work environment, with easy access to cultural attractions and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Head of Growth
• In-person or video call interview with the team
• Final interview with the founders

Key Assessment Areas:

• Data analysis and strategic thinking
• Creativity and content development
• International expansion and cultural awareness
• Alignment with Ffern's mission and values

Application Tips:

• Highlight relevant experience in Paid Social and data analysis
• Demonstrate a strong understanding of Ffern's mission and values
• Showcase creativity and innovative thinking in content development
• Prepare for behavioral questions related to international expansion and cultural awareness

ATS Keywords: Paid Social, Meta Ads, Data Analysis, Creative Development, International Expansion, Trend Analysis, SQL, Marketing Strategy, Campaign Execution

ASSUMPTION: Ffern's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Meta Ads platform
• SQL (nice to have)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are primarily focused on Paid Social and data analysis, with some flexibility for additional tools based on the candidate's preferences and experience.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Ffern prioritizes sustainable and ethical practices in its production processes and ingredient sourcing
• Exclusivity: The company operates on a membership model, focusing on quality and exclusivity over mass production
• Creativity: Ffern values innovative and creative thinking in its content development and branding

Work Style:

• Collaborative: Ffern encourages close-knit teamwork and cross-functional collaboration
• Flexible: The company offers a hybrid work arrangement, balancing in-person collaboration and remote work
• Mission-driven: Ffern is committed to its sustainability and ethical practices, and values employees who share this commitment

Self-Assessment Questions:

• How do you align with Ffern's commitment to sustainability and ethical practices?
• How do you approach creative problem-solving and content development in a collaborative environment?
• How do you balance the need for strategic planning with hands-on execution in your work?

ASSUMPTION: Ffern's cultural fit considerations focus on candidates who share the company's commitment to sustainability, exclusivity, and creativity, and who thrive in a collaborative and flexible work environment.

⚠️ Potential Challenges

• Managing a high ad budget and driving results across multiple regions
• Keeping up with the latest trends and best practices in Paid Social and data analysis
• Balancing strategic planning with hands-on execution
• Adapting campaigns to cultural preferences in new European markets

ASSUMPTION: The role presents several challenges, including managing a high ad budget, staying up-to-date with industry trends, and adapting campaigns to new markets, but offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on Paid Social and has a strong emphasis on data analysis and international expansion
• Ffern's small size and membership model offer a unique opportunity to work for a mission-driven company with a strong focus on sustainability and exclusivity
• Career paths in this role may include moving into a leadership position or specializing in international marketing or data analysis

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and international expansion, setting it apart from traditional marketing roles and presenting numerous opportunities for growth and impact.

📝 Sample Projects

• Developing and executing a Paid Social campaign to drive growth in a new European market, tailored to local cultural preferences
• Analyzing campaign performance data to identify trends and optimize strategies for improved results
• Collaborating with the creative team to develop engaging content that resonates with Ffern's membership base

ASSUMPTION: Sample projects in this role may involve international expansion, data analysis, and creative content development, reflecting the diverse nature of the position.

❓ Key Questions to Ask During Interview

• How does Ffern approach international expansion, and what are the key challenges and opportunities in this area?
• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Ffern support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Ffern balance the need for strategic planning with hands-on execution in its marketing efforts?

ASSUMPTION: Interview questions should focus on understanding Ffern's international expansion strategy, team structure, professional development opportunities, performance metrics, and work style to ensure a strong fit with the company's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in Paid Social, data analysis, and creative content development
• Write a cover letter explaining your interest in Ffern's mission and values, and how your skills and experience make you a strong fit for this role
• Prepare for the interview by researching Ffern's products, mission, and values, and practicing your responses to common interview questions
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.