📌 Core Information
🔹 Job Title: Performance Marketing Manager, Seller Success
🔹 Company: Amazon
🔹 Location: Tempe, Arizona, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global strategies to drive conversion and early engagement for sellers
- Optimizing conversion opportunities in the acquisition flow using Adobe Analytics and other Amazon-owned products
- Implementing conversion-marketing strategies, including A/B testing and multivariate testing, to drive interest-to-registration conversion and reduce churn
- Collaborating cross-functionally with teams in Product, User Experience, Creative & Brand, and Technology
- Analyzing and reporting on key metrics related to onboarding, early member engagement, interest-to-registration conversion, and churn
ASSUMPTION: This role requires a strong background in performance marketing, data analysis, and A/B testing. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with various teams to drive results.
📋 Key Responsibilities
✅ Leveraging multiple platforms to implement, execute, and optimize campaigns across multiple countries
✅ Preparing regular search reports, conducting keyword research, and providing insights to improve campaign performance
✅ Implementing and measuring A/B tests for ad copy, creative, and landing pages globally
✅ Working with team members to create clear processes, deliver value, and share best practices among key stakeholders
✅ Initiating and delivering WebLab experiments to prove hypotheses
✅ Supporting the team with ongoing, ad hoc administrative tasks
✅ Working closely with marketing funnel leaders to establish appropriate channel executions and share learnings
✅ Influencing cross-channel performance execution and measurement
✅ Collaborating with marketing analysts to improve cross-channel performance, website event tracking, and dashboards
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Candidates should be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of performance marketing experience, with a focus on conversion optimization and A/B testing
Required Skills:
- Proven experience in performance marketing, with a strong focus on conversion optimization and A/B testing
- Proficiency in Adobe Analytics and WebLab
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
- Fluency in English
Preferred Skills:
- Experience with Amazon-owned products (e.g., LEGO)
- Fluency in additional languages
- Experience working in a global e-commerce environment
ASSUMPTION: Candidates should have a proven track record in performance marketing and a strong commitment to data-driven decision-making. Experience with Amazon-owned products is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the e-commerce sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with potential for flexible hours and remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the e-commerce sector. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- The company is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Echo, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, enterprise-level company with a strong focus on innovation, customer experience, and operational excellence. Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to change.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager, Seller Success
Work Arrangement: On-site, with potential for hybrid work
Growth Opportunities:
- Advancement to Senior Marketing Manager or similar role
- Expansion into other areas of marketing or management within Amazon
- Potential to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing organization. Candidates should be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Tempe, Arizona, United States (with potential for remote work)
Geographic Context:
- Tempe is located in the Phoenix metropolitan area, offering a warm, desert climate and a variety of cultural and recreational activities
- The cost of living in Tempe is generally lower than in other major metropolitan areas in the United States
- Tempe is home to Arizona State University, providing a vibrant, college-town atmosphere
Work Schedule: Full-time (40 hours per week), with potential for flexible hours and remote work
ASSUMPTION: The work environment at Amazon's Tempe office is collaborative, innovative, and fast-paced. Candidates should be comfortable working in a dynamic, team-oriented setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter
- Phone or video call with the hiring manager
- On-site or virtual interview with a panel of team members
- Final interview with the director or vice president
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and A/B testing proficiency
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your passion for customer-centric marketing and your commitment to driving results
- Prepare examples of A/B tests you've conducted and the outcomes they produced
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Performance Marketing, Conversion Optimization, A/B Testing, Adobe Analytics, WebLab, Global Strategies, Cross-Functional Collaboration, Marketing Funnel, Customer-Centric, Data-Driven Decision Making
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Adobe Analytics
- WebLab
- Amazon-owned products (e.g., LEGO)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in Adobe Analytics and WebLab, as well as familiarity with Amazon-owned products. Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your work?
- Can you provide an example of a time when you drove results through data-driven decision-making?
- How do you approach working in a fast-paced, dynamic environment, and how do you adapt to change?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Amazon's company values and work style through their resume, cover letter, and interviews.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Collaborating with multiple teams and stakeholders may require strong communication and project management skills
- The competitive nature of the e-commerce industry may present challenges in driving results and maintaining market share
- Working in a large, enterprise-level company may require navigating complex organizational structures and politics
ASSUMPTION: Candidates should be prepared to face these potential challenges and develop strategies to overcome them in their role as Performance Marketing Manager, Seller Success.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on performance marketing, conversion optimization, and A/B testing
- Unlike other marketing roles, this position requires a strong background in data analysis and a commitment to data-driven decision-making
- Career paths for this role may include advancement to Senior Marketing Manager or expansion into other areas of marketing or management within Amazon
ASSUMPTION: Candidates should research similar roles and compare them to this position to ensure they understand the unique requirements and opportunities it offers.
📝 Sample Projects
- Developing and executing a global A/B testing strategy to optimize the seller onboarding flow
- Analyzing and reporting on key metrics related to early member engagement and churn to inform marketing strategy
- Collaborating with cross-functional teams to create and implement a marketing campaign that drives interest-to-registration conversion
ASSUMPTION: These sample projects illustrate the types of initiatives a Performance Marketing Manager, Seller Success, might work on. Candidates should be prepared to discuss their relevant experience and how it translates to this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the overall marketing strategy for Amazon's seller success initiatives?
- What are the most significant challenges facing the seller success team, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume to highlight your relevant performance marketing experience and achievements
- Write a cover letter that emphasizes your passion for customer-centric marketing and your commitment to driving results
- Prepare examples of A/B tests you've conducted and the outcomes they produced
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
