📌 Core Information
🔹 Job Title: Performance Marketing Manager - US
🔹 Company: Tractian
🔹 Location: Atlanta, GA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Scaling revenue through high-quality pipeline generation with a focus on paid media strategy and execution.
- Managing and optimizing digital campaigns across various platforms using advanced targeting and A/B testing.
- Collaborating closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
- Supporting ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.
ASSUMPTION: This role requires a strong background in performance marketing and a deep understanding of revenue-focused metrics to drive business impact.
📋 Key Responsibilities
✅ Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads.
✅ Plan and execute high-converting digital campaigns aligned with revenue goals, using A/B testing and data insights to boost conversion rates.
✅ Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.
✅ Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.
✅ Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
✅ Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement.
✅ Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
✅ Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.
ASSUMPTION: This role requires strong collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
Required Skills:
- Advanced knowledge in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Programmatic Ads, and other relevant tools.
- Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
- Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.
- Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.
Preferred Skills:
- Google Ads and Google Analytics certifications.
- Experience with e-commerce performance marketing and optimizing for online sales.
- Proficiency in using marketing automation tools for campaign management and optimization.
- Previous experience with international or multilingual performance marketing campaigns.
- SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's US focus and the nature of the job.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $120,000 - $160,000 per year. This estimate takes into account the company's industry, location, and the candidate's experience level.
Benefits:
- Competitive Salary
- Premium Medical, Dental, and Vision Coverage
- Paid Time Off (PTO): 15 Days
- 401(k) Retirement Plan
- Language Learning Opportunities
- Birthday Time Off
- Gympass Membership
- Sports Incentive
- Long-Term Benefit
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the company's internal compensation structure and the candidate's negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-driven industrial maintenance solutions.
Company Size: 201-500 employees, which means the company is mid-sized and offers opportunities for growth and collaboration within a structured environment.
Founded: 2019, indicating that the company is relatively new but has already established itself as a leader in its industry.
Company Description:
- Tractian is a leading provider of AI-driven machine intelligence and industrial monitoring systems.
- The company develops simplified hardware and software solutions to provide technical maintenance teams and decision-makers with comprehensive oversight of their operations.
- Tractian's mission is to improve the lives of frontline maintenance technicians (BlueCaps) by providing them with valuable support through assisted maintenance technology.
Company Specialties:
- AI-driven industrial maintenance solutions
- Assisted maintenance technology
- Industrial monitoring systems
Company Website: tractian.com
ASSUMPTION: Tractian's focus on AI and industrial maintenance may require applicants to have some familiarity with these technologies or be eager to learn about them.
📊 Role Analysis
Career Level: Mid-level to senior, as the role requires a significant amount of experience and a proven track record in performance marketing.
Reporting Structure: This role likely reports directly to the Marketing Director or Head of Marketing and may oversee junior marketing team members or external agencies.
Work Arrangement: On-site with remote OK, indicating that the role may require some in-person collaboration but offers flexibility for remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles, such as Marketing Director or Head of Marketing.
- Opportunities to expand skills and expertise in AI-driven marketing and industrial maintenance technology.
- Possibility to work on international campaigns and gain experience in global marketing.
ASSUMPTION: Given the company's focus on AI and industrial maintenance, there may be opportunities for the successful candidate to work on innovative marketing campaigns that leverage emerging technologies.
🌍 Location & Work Environment
Office Type: On-site with remote OK, indicating that the role requires some in-person collaboration but offers flexibility for remote work.
Office Location(s): Atlanta, GA, United States
Geographic Context:
- Atlanta is a major city in the southeastern United States, known for its vibrant culture, diverse economy, and growing tech industry.
- The city offers a range of housing options, from urban lofts to suburban homes, and has a cost of living that is generally lower than other major US cities.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: While the role is on-site with remote OK, the company may expect employees to be present in the office for certain days or events, depending on their specific needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the hiring manager or HR.
- In-depth interview with the Marketing Director or Head of Marketing, focusing on the candidate's experience, skills, and cultural fit.
- Final interview or presentation, where the candidate may be asked to present on a marketing campaign or strategy.
Key Assessment Areas:
- Performance marketing experience and achievements.
- Understanding of revenue-focused metrics and high-ticket sales cycles.
- Project management skills and ability to collaborate with cross-functional teams.
- Cultural fit and alignment with Tractian's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your performance marketing achievements and the impact you've made on revenue growth.
- Demonstrate your understanding of Tractian's mission and how your skills and experience align with the company's goals.
ATS Keywords: Performance Marketing, Digital Campaigns, A/B Testing, Audience Targeting, Analytics Tools, Advertising Budgets, Project Management, SQL Conversion, CAC, ROI, Multitouch Attribution, Google Ads, Facebook Ads, LinkedIn Ads, Marketing Automation, SEO
ASSUMPTION: Tractian may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- TikTok Ads
- Programmatic Ads
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The successful candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Tractian's focus on AI-driven technology requires employees to be open to new ideas and continuous learning.
- Collaboration: The role's emphasis on cross-functional teamwork and stakeholder management highlights the importance of strong collaboration skills.
- Customer-centricity: Tractian's mission to improve the lives of frontline maintenance technicians underscores the company's commitment to its customers.
Work Style:
- Data-driven: The role's focus on performance marketing and revenue growth requires a strong analytical mindset and a willingness to make data-driven decisions.
- Adaptable: The fast-paced nature of marketing and the company's focus on AI-driven technology require employees to be adaptable and open to change.
- Results-oriented: The role's emphasis on driving revenue growth and achieving pipeline goals necessitates a strong focus on results and a commitment to delivering tangible outcomes.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a shared goal?
- How do you approach making data-driven decisions, and can you share an example of a successful data-driven marketing campaign you've worked on?
ASSUMPTION: Tractian places a strong emphasis on cultural fit, so applicants should take the time to understand the company's values and how their own work style aligns with the organization's priorities.
⚠️ Potential Challenges
- The role requires a significant amount of experience and a proven track record in performance marketing, which may limit the pool of qualified candidates.
- The company's focus on AI-driven technology may require the successful candidate to have some familiarity with these technologies or be eager to learn about them.
- The role's emphasis on driving revenue growth and achieving pipeline goals may involve working with tight deadlines and managing multiple priorities simultaneously.
- The company's mid-sized structure may present opportunities for growth and collaboration, but it may also require the successful candidate to adapt to a more structured environment than a smaller startup.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also highlight the opportunities and rewards that come with working in a fast-paced, innovative industry.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a stronger emphasis on revenue-focused metrics and high-ticket sales cycles, requiring a deeper understanding of the sales process and a more strategic approach to marketing.
- Tractian's focus on AI-driven industrial maintenance solutions sets it apart from other software development companies, offering candidates the opportunity to work on innovative marketing campaigns that leverage emerging technologies.
- As a mid-sized company, Tractian offers opportunities for growth and collaboration that may not be available at larger enterprises, but it may also require candidates to adapt to a more structured environment than a smaller startup.
ASSUMPTION: Applicants should carefully consider their own career goals and preferences when comparing this role to other opportunities in the industry.
📝 Sample Projects
- Developing and executing a high-converting digital campaign to drive revenue growth for a specific product line or service offering.
- Optimizing SEO and Google Ads campaigns to improve organic search rankings and drive targeted traffic to the company's website.
- Collaborating with the Product Marketing team to create compelling ads, landing pages, and messaging that drive engagement and conversions for a new product launch.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its AI-driven industrial maintenance solutions and how this role fits into that strategy?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to ensure alignment and maximize overall impact?
- What are the biggest challenges facing the company's growth, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the Marketing department?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your performance marketing achievements and the impact you've made on revenue growth.
- Prepare for your interview by researching Tractian's mission, values, and industry, and be ready to discuss how your skills and experience align with the company's goals.
- If applicable, prepare examples or case studies that demonstrate your ability to drive revenue growth and achieve pipeline goals through performance marketing strategies.
- Follow up with the hiring manager or HR within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
