📌 Core Information
🔹 Job Title: Performance Marketing Manager (w/d/m)
🔹 Company: SPORTFIVE
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time, Part-time, Job-Sharing
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing cross-channel performance marketing campaigns
- Data-driven campaign management to enhance efficiency and maximize ROAS
- Collaborating with internal and external teams to create effective advertising materials
- Exploring new channels and platforms to expand reach and improve performance
ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to work independently and in a team.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies for B2B and B2B2C target groups
✅ Conceptualize, manage, and optimize campaigns on platforms such as Meta, Google, YouTube, AWIN, and TikTok
✅ Analyze target groups and segment data to improve campaign relevance
✅ Test and scale measures to optimize conversion and funnel performance (e.g., A/B tests)
✅ Set up and maintain measurement setups, and develop dashboards and reports based on relevant KPIs (e.g., ROAS, CvR, CPL)
✅ Collaborate with internal and external creative teams to develop effective advertising materials
✅ Identify and test new ad formats and channels
✅ Monitor trends and evaluate new platforms and technologies strategically
✅ Manage external agencies and service providers, and act as a liaison between the digital hospitality and lead management teams
✅ Strategically develop existing channels and explore new reach potential
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in performance marketing, ideally with cross-channel responsibility in an agency or corporate environment
Required Skills:
- Proven experience in performance marketing with a focus on measurable results
- Strong analytical skills and data-driven mindset
- Excellent organizational skills and the ability to work independently
- Fluency in German and good English skills
- Proven ability to optimize digital customer journeys and funnels
Preferred Skills:
- Experience with specific advertising platforms (e.g., Meta, Google, TikTok)
- Knowledge of marketing automation tools and CRM systems
- Familiarity with A/B testing and optimization techniques
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be given preference.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and mobile working
- Additional child sick days and free family service
- Personal development opportunities, tailored training offers, and internal mentoring
- Event tickets, company pension scheme, mental health offers, and Urban Sports Club memberships
Working Hours: Full-time: 40 hours/week, Part-time: flexible, Job-Sharing: negotiable
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager with 3-5 years of experience in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Sport business, sports marketing, and event management
Company Size: Medium to large (1,001-5,000 employees)
Founded: 2003 (as Lagardère Sports, rebranded as SPORTFIVE in 2021)
Company Description:
- Global sports marketing agency covering the entire value chain
- Focus on creating innovative, engaging solutions for sports, athletes, partners, and fans
- Collaborative approach based on trust, transparency, and industry expertise
Company Specialties:
- Sponsorship activation and management
- Event organization and management
- Media rights distribution and management
- Brand consulting and strategy development
Company Website: sportfive.com
ASSUMPTION: SPORTFIVE's global presence and extensive industry experience provide a unique opportunity for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and qualifications
Reporting Structure: Reports directly to the team lead, with close collaboration with the digital hospitality and lead management teams
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Progression to a senior role or team leadership position
- Expansion into new markets or business areas
- Development of specialized expertise in specific marketing channels or platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Hamburg, Germany (headquarters), with additional offices worldwide
Geographic Context:
- Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong focus on sports
- The city is well-connected by public transportation, with easy access to the office
- Hamburg offers a high quality of life, with a variety of housing options, restaurants, and recreational activities
Work Schedule: Flexible working hours, with the option to work remotely
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the modern office environment fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the team and/or relevant stakeholders
- Final decision and job offer
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven approach
- Creativity and ability to develop effective advertising materials
- Communication and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Demonstrate your understanding of the sports business and SPORTFIVE's unique value proposition
ATS Keywords: Performance marketing, cross-channel campaigns, data-driven, ROAS, A/B testing, campaign management, team collaboration, strategic thinking, creativity, analytical skills, German, English
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with SPORTFIVE's values and mission.
🛠️ Tools & Technologies
- Advertising platforms: Meta, Google, YouTube, TikTok, AWIN
- Analytics tools: Google Analytics, Adobe Analytics, or similar
- Marketing automation tools: HubSpot, Marketo, or similar
- CRM systems: Salesforce, HubSpot CRM, or similar
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and the industry
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and transparency
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to optimize a digital customer journey or funnel to improve conversion rates?
- How do you approach working with external agencies and service providers to ensure optimal performance and results?
ASSUMPTION: SPORTFIVE values candidates who are passionate about sports, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and technologies in performance marketing
- Collaborating effectively with internal and external teams
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Specialist or Manager in other agencies or sports organizations
- However, SPORTFIVE's global presence and extensive industry experience offer unique opportunities for growth and development
- Career progression may involve expanding into new markets or business areas, or taking on more strategic responsibilities
ASSUMPTION: While the core responsibilities of this role are similar to other performance marketing positions, the unique context and opportunities at SPORTFIVE set it apart.
📝 Sample Projects
- Developing and executing a cross-channel performance marketing campaign for a major sports event
- Optimizing the digital customer journey for a sports app to improve user engagement and retention
- Collaborating with an external creative agency to develop effective advertising materials for a sports sponsorship activation
ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the most pressing challenges facing the team and the company, and how can this role help address them?
- How does SPORTFIVE support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does SPORTFIVE approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Demonstrate your understanding of the sports business and SPORTFIVE's unique value proposition
- Follow up with the hiring manager, Sandra Piekenbrock, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
