📌 Core Information
🔹 Job Title: Performance Marketing Manager (w/m/d)
🔹 Company: Coop
🔹 Location: Dietikon, Zürich, Switzerland
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing strategies to drive customer acquisition and revenue growth
- Analyzing campaign performance and optimizing marketing channels
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Staying up-to-date with industry trends and best practices in performance marketing
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in performance marketing to drive results.
📋 Key Responsibilities
✅ Developing and implementing performance marketing strategies to achieve business objectives
✅ Analyzing campaign performance using analytics tools and optimizing marketing channels
✅ Collaborating with cross-functional teams to align marketing efforts with business goals
✅ Staying up-to-date with industry trends and best practices in performance marketing
✅ Managing digital campaigns and budgets to maximize ROI
✅ Conducting A/B testing and using data-driven insights to inform decision-making
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in performance marketing, with a proven track record of driving results
Required Skills:
- Proven experience in managing digital campaigns
- Strong analytical skills and data-driven mindset
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Ads Manager)
- Excellent communication and stakeholder management skills
- Fluency in English and German
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of SQL or other programming languages
- Experience working in a retail or e-commerce environment
ASSUMPTION: Candidates with experience in managing performance marketing campaigns for large retailers or e-commerce platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on experience and qualifications)
Benefits:
- Pension fund contributions
- Employee discounts on Coop products and services
- Flexible working hours and home office options
- Continuous training and development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of working from home occasionally
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Coop is one of Switzerland's largest retailers, with a strong presence in the grocery and consumer goods sectors.
Company Size: 10,001+ employees. As a large organization, Coop offers diverse career opportunities and a well-established infrastructure.
Founded: 1852. Coop has a long history in Switzerland and has evolved significantly over the years, expanding its product range and services.
Company Description:
- Coop is a Swiss cooperative society that operates in the retail, wholesale, and production sectors.
- The company is committed to sustainability and responsible business practices, focusing on quality, innovation, and customer satisfaction.
- Coop offers a wide range of products and services, including food, non-food items, and financial services.
Company Specialties:
- Retail and e-commerce
- Wholesale and distribution
- Production and manufacturing
- Financial services
Company Website: https://www.coop.ch/
ASSUMPTION: As a large retailer, Coop offers a diverse range of career opportunities and may have a more structured hiring process compared to smaller companies.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and stakeholder management, placing it at the mid-level of the marketing career path.
Reporting Structure: The Performance Marketing Manager will likely report to the Head of Marketing or a similar role, depending on the organizational structure.
Work Arrangement: Full-time, on-site, with flexible working hours and occasional home office options.
Growth Opportunities:
- Progression to a senior marketing role, such as Senior Marketing Manager or Head of Marketing
- Expansion into related fields, such as brand management or product management
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: Given Coop's size and diversity, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a mix of open-plan and private workspaces.
Office Location(s): Dietikon, with potential travel to other Coop locations as needed.
Geographic Context:
- Dietikon is a municipality in the canton of Zürich, located approximately 10 km northwest of the city of Zürich.
- The area offers a good balance between urban and rural living, with easy access to nature and outdoor activities.
- Public transportation is well-developed, with frequent train and bus services connecting Dietikon to other parts of Switzerland.
Work Schedule: Full-time, with core hours between 8:00 AM and 5:00 PM, and flexible working hours outside of these times.
ASSUMPTION: The work environment at Coop is likely to be dynamic and collaborative, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and/or team members
- Case study or presentation task, depending on the role
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and stakeholder management skills
- Cultural fit and alignment with Coop's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements.
- Prepare examples of successful performance marketing campaigns you've managed, focusing on results and ROI.
- Research Coop's business and marketing strategies to demonstrate your understanding of the company and industry.
ATS Keywords: Performance marketing, digital campaigns, analytics, ROI, marketing strategy, stakeholder management, cross-functional teams, business objectives
ASSUMPTION: As a large organization, Coop may use Applicant Tracking Systems (ATS) to screen and manage job applications, making it essential to include relevant keywords in your resume.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketing automation tools (e.g., HubSpot, Marketo)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the nature of the projects, but a strong foundation in digital marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Quality
- Innovation
- Customer focus
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Coop's values, particularly in terms of responsibility and customer focus?
- Are you comfortable working in a dynamic, collaborative environment with multiple stakeholders?
- Do you have a proven track record of driving results through data-driven decision-making?
ASSUMPTION: As a large retailer, Coop values candidates who are customer-focused, responsible, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong project management skills
- Keeping up with industry trends and best practices in performance marketing, which is a rapidly evolving field
- Working in a large organization with a complex structure and multiple departments, which may present communication and collaboration challenges
- Balancing the need for data-driven decision-making with the need for quick execution and adaptability
ASSUMPTION: These challenges are common in performance marketing roles, particularly in large organizations, and require strong communication, project management, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position focuses primarily on performance and results, rather than brand awareness or creative campaigns.
- In the retail industry, performance marketing plays a crucial role in driving customer acquisition and revenue growth, making this role particularly important for Coop's success.
- Career progression in performance marketing may involve moving into senior marketing roles, expanding into related fields, or specializing in specific marketing channels.
ASSUMPTION: While this role shares some similarities with other marketing positions, its focus on performance and results sets it apart and offers unique career development opportunities.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to drive customer acquisition and revenue growth for a new product launch
- Analyzing campaign performance data to identify trends, optimize marketing channels, and maximize ROI
- Collaborating with cross-functional teams to align marketing efforts with business objectives and improve overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Performance Marketing Manager role at Coop.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments to achieve business objectives?
- What are the most significant challenges facing the performance marketing team currently, and how can this role address them?
- How does Coop support the professional development and growth of its marketing team members?
- What is the company's approach to data-driven decision-making, and how does this role contribute to that process?
ASSUMPTION: These interview questions help candidates better understand the role's priorities, challenges, and opportunities for growth, as well as Coop's approach to data-driven decision-making and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare examples of successful performance marketing campaigns you've managed, focusing on results and ROI
- Research Coop's business and marketing strategies to demonstrate your understanding of the company and industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
