📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: StudyWise / The Migration
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing paid advertising campaigns across digital platforms
- Optimizing campaigns for maximum ROI and efficient ad spend
- Analyzing performance metrics and generating actionable insights
- Managing budgets and allocating resources for maximum impact
- Staying updated on industry trends and new advertising platforms
ASSUMPTION: This role requires a strong background in performance marketing and a deep understanding of various paid media channels to drive successful campaigns.
📋 Key Responsibilities
✅ Paid Media Strategy & Execution:
- Plan, create, and optimize performance marketing campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, and other platforms
- Develop and manage PPC, display, search, retargeting, and paid social media campaigns
- Continuously analyze and optimize ad copies, visuals, landing pages, and conversion funnels
✅ Campaign Management & Optimization:
- Conduct A/B testing on ad creatives, headlines, CTAs, and targeting strategies
- Optimize campaigns based on CTR, CPC, CPA, ROAS, and conversion rates
- Implement lookalike audiences, custom audiences, and interest-based targeting
✅ Data-Driven Insights & Reporting:
- Track and analyze ad performance metrics using Google Analytics, Facebook Business Manager, Google Ads Manager, and other analytics tools
- Provide weekly and monthly performance reports with insights and recommendations
- Adjust strategies based on real-time campaign data and market trends
✅ Budget Management & ROI Optimization:
- Manage and allocate advertising budgets across different platforms for maximum ROI
- Optimize ad spend efficiency to generate high-quality leads at a lower cost
- Identify opportunities to scale successful campaigns while minimizing waste
✅ Competitor & Market Analysis:
- Conduct competitive research to understand industry trends and best practices
- Stay updated on new ad formats, platform updates, and algorithm changes
- Experiment with new advertising platforms and strategies to expand reach
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s/Master’s degree in Marketing, Business, Digital Media, or a related field
Experience: 3-5 years in performance marketing, digital advertising, or paid media management
Required Skills:
- Proven experience managing paid campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads
- Strong knowledge of Google Analytics, Facebook Pixel, Conversion API, and UTM tracking
- Expertise in keyword research, audience segmentation, and retargeting strategies
- Experience with Google Tag Manager (GTM) and event tracking
- Ability to analyze large datasets and generate actionable insights
- Strong understanding of landing page optimization and conversion rate optimization (CRO)
Preferred Skills:
- Familiarity with email marketing and automation tools
ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: PKR 90,000 to 100,000 per month
Benefits:
- 24*7 expert guidance and support
- Access to top institutes in Australia
- Opportunity to work in a dynamic and growing startup environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for performance marketing roles in Lahore, Pakistan, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs. StudyWise is focused on helping international students find the best education opportunities in Australia.
Company Size: 11-50 employees. As a mid-sized company, StudyWise offers a supportive work environment with opportunities for growth and collaboration.
Founded: 2021. StudyWise was established to simplify the international education opportunity search process for students.
Company Description:
- StudyWise is an artificial intelligence-based mobile application that helps international students find their way to Australian institutes based on their profile, interests, and visa restrictions.
- The platform provides access to around 80+ top institutes in Australia and offers 24*7 expert guidance throughout the admission and visa processes.
- StudyWise is committed to providing a seamless and efficient education opportunity search experience for students.
Company Specialties:
- Education Services
- Australian standard compliance
- 24*7 expert guidance
- Artificial Intelligence
- Student Counsellor
Company Website: www.istudywise.com
ASSUMPTION: StudyWise's focus on education and technology makes it an attractive employer for candidates interested in the EdTech industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in performance marketing or a related field.
Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: On-site, full-time. The role requires a physical presence in the Lahore office, with the possibility of hybrid work arrangements in the future.
Growth Opportunities:
- As StudyWise continues to grow, there may be opportunities for the Performance Marketing Specialist to take on more responsibilities or move into a management role.
- The company's focus on technology and innovation may also present opportunities for the candidate to learn and develop new skills.
ASSUMPTION: The Performance Marketing Specialist role offers opportunities for career growth and professional development within the organization.
🌍 Location & Work Environment
Office Type: Commercial Market K-Block, Model Town, Lahore. StudyWise's office is located in a bustling commercial area, providing easy access to amenities and public transportation.
Office Location(s): 4K-Building, Commercial Market K-Block, Model Town, Lahore, Punjab 54000, PK
Geographic Context:
- Lahore is the second-largest city in Pakistan and serves as a major educational, cultural, and economic hub.
- The city is known for its vibrant food scene, historical sites, and diverse cultural heritage.
- Lahore's strategic location makes it an ideal base for international students looking to pursue education opportunities in Australia.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. The work schedule may be flexible depending on the candidate's needs and the team's requirements.
ASSUMPTION: Lahore's dynamic and multicultural environment offers a unique work experience for candidates interested in international education and cross-cultural collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the marketing team to discuss the candidate's experience, skills, and career goals
- Final interview with the hiring manager or a senior team member to make a hiring decision
Key Assessment Areas:
- Performance marketing expertise and campaign management skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with StudyWise's mission and values
Application Tips:
- Highlight relevant experience and achievements in performance marketing and paid media management
- Include specific examples of successful campaigns and their outcomes
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, PPC, Display Advertising, Search Advertising, Retargeting, Data Analysis, Google Analytics, Facebook Business Manager, Conversion Rate Optimization, Audience Segmentation, Keyword Research, Google Tag Manager, Email Marketing
ASSUMPTION: StudyWise's recruitment process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Google Analytics
- Facebook Business Manager
- Google Tag Manager
- Email marketing and automation tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and transparency
- Expertise and professionalism
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay updated on the latest trends and best practices in performance marketing?
- Can you describe a time when you optimized a campaign based on data analysis and achieved significant improvements in performance?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who align with StudyWise's values and work style will be more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage campaigns and meet deadlines
- The candidate may need to adapt to a fast-paced and dynamic work environment with changing priorities
- The role may involve managing a significant budget, requiring strong financial management skills
- The candidate may need to work with diverse teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The candidate should be prepared to face these challenges and have the skills and resilience to overcome them.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a stronger emphasis on data analysis and optimization
- The role requires a deep understanding of the education industry and the unique challenges faced by international students
- Career progression in this role may involve moving into a management or leadership position within the marketing department
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted Facebook Ads campaign to increase student enrollment in a specific program
- Analyzing Google Ads performance data to optimize keyword bids and improve click-through rates
- Creating and implementing a retargeting strategy to re-engage website visitors and increase conversions
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate can expect in this role.
❓ Key Questions to Ask During Interview
- How does StudyWise support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does StudyWise measure the success of its performance marketing campaigns, and what are the key performance indicators (KPIs) used?
- What are the most significant challenges facing the performance marketing team, and how can this role contribute to addressing them?
- How does StudyWise foster a culture of innovation and continuous improvement within the marketing department?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching StudyWise's mission, values, and industry focus
- Follow up with the hiring manager or the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
