📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Happy Hour Games
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing user acquisition campaigns across multiple platforms
- Monitoring campaign performance and adjusting strategies
- Developing creative marketing concepts and collaborating with creative teams
- Conducting market research and competitor analysis
- Assisting with ASO and ads monetization tasks
ASSUMPTION: This role requires a strong focus on data analysis and creative problem-solving to drive user acquisition and engagement.
📋 Key Responsibilities
✅ Plan, execute, and optimize user acquisition campaigns across multiple platforms to drive downloads
✅ Monitor campaign performance, adjust strategies, and ensure objectives are met
✅ Develop concepts, storyboards, and directions for marketing creatives
✅ Collaborate with creative teams to create compelling solutions for user acquisition
✅ Plan and oversee the A/B testing of games/creatives to optimize performance
✅ Analyze campaign data to extract meaningful insights and make data-driven decisions
✅ Research, strategize, and execute influencer marketing campaigns
✅ Conduct market research and competitor analysis to identify trends, opportunities, and actionable insights
✅ Prepare ASO content for app visibility and assist with ads monetization tasks
ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or any other related fields
Experience: Fresh Graduates are welcome to apply
Required Skills:
- Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin)
- Familiar with Mobile Measurement Partner (e.g., Appsflyer, Adjust)
- Strong analytical skills with a data-driven mindset
- Ability to work collaboratively in a fast-paced environment
- Good creative skills with the ability to develop compelling marketing assets
- Highly motivated to explore and stay updated on AI tools and market trends
- A passion for games
Preferred Skills:
- Good understanding of short video trends on platforms like Instagram and TikTok, with the ability to leverage these trends in user acquisition strategies
- Familiarity with ads monetization processes
- Knowledge of ASO strategies and best practices
ASSUMPTION: While fresh graduates are welcome, candidates should have a strong foundation in marketing principles and a willingness to learn quickly.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Singapore is SGD 3,500 - 5,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Supportive Learning Environment
- Well-being and Personal Growth
- Impactful Work in a Growing Industry
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with a 1-hour lunch break. Flexible working hours may be considered based on team needs and project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming Apps. Happy Hour Games is a mobile game studio focused on creating casual mobile games that deeply immerse players in enjoyable experiences.
Company Size: 2-10 employees. Small companies like Happy Hour Games often offer more opportunities for growth and direct impact on the business.
Founded: 2023. Happy Hour Games is a relatively new company, providing an exciting opportunity to grow with the organization.
Company Description:
- Happy Hour Games is a mobile game studio, remotely working, based in Istanbul, Turkey.
- Their first game, Magic Race, is available for download, and they are eager to expand their team with humble yet ambitious individuals.
- Their mission is to spread joy and unleash limitless creativity in the world of gaming.
Company Specialties:
Company Website: happyhourgames.com
ASSUMPTION: Happy Hour Games is a growing company with a strong focus on creativity and innovation in the mobile gaming industry.
📊 Role Analysis
Career Level: Entry-level. This role is ideal for fresh graduates or individuals with up to 2 years of experience in marketing or a related field.
Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager or a similar role.
Work Arrangement: On-site, with the possibility of remote work based on team needs and project requirements.
Growth Opportunities:
- As the company grows, there may be opportunities for the Performance Marketing Specialist to take on more responsibilities or move into a management role.
- The diverse range of tasks in this role provides ample opportunities for learning and skill development.
ASSUMPTION: This role offers significant growth potential as the company expands and gains traction in the mobile gaming market.
🌍 Location & Work Environment
Office Type: Happy Hour Games operates remotely, with team members working from various locations. They have an office in Istanbul, Turkey, but employees are not required to be based there.
Office Location(s): Istanbul, Turkey
Geographic Context:
- Singapore is a global hub for technology and innovation, providing ample opportunities for networking and professional growth.
- The time zone difference between Singapore and Turkey may require some flexibility in working hours to accommodate team meetings and collaborations.
- Singapore's multicultural environment offers a diverse range of experiences and perspectives.
Work Schedule: Full-time, typically Monday to Friday, with flexible hours based on team needs and project deadlines.
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills, as well as the ability to work effectively in a distributed team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or a similar role
- Final interview with the CEO or a member of the executive team
Key Assessment Areas:
- Marketing knowledge and skills
- Data analysis and problem-solving abilities
- Creativity and innovation
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your passion for games.
- Prepare examples of your creative work and be ready to discuss your approach to data analysis and problem-solving.
- Research the company and be prepared to discuss your alignment with their mission and values.
ATS Keywords: User Acquisition, Campaign Management, Data Analysis, Creative Development, A/B Testing, Influencer Marketing, Market Research, ASO, Google Ads, Meta Ads Manager, TikTok Ads, Applovin, Appsflyer, Adjust, Analytical Skills, Creative Skills, AI Tools
ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Campaign management tools: Google Ads, Meta Ads Manager, TikTok Ads, Applovin
- Mobile Measurement Partner: Appsflyer, Adjust
- Analytics tools: Google Analytics, Mixpanel, App Annie
- Creative tools: Adobe Creative Suite, Canva, Sketch
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity and Innovation
- Passion for Games
- Collaboration and Teamwork
Work Style:
- Remote work and flexible hours
- Fast-paced and dynamic environment
- Strong focus on data-driven decision-making
Self-Assessment Questions:
- How do you stay updated on the latest trends in mobile gaming and marketing?
- Can you provide an example of a successful user acquisition campaign you've managed, and how you optimized it based on data analysis?
- How do you approach collaboration and communication in a remote work environment?
ASSUMPTION: Happy Hour Games values candidates who are passionate about games, creative, and adaptable, with a strong focus on data-driven decision-making.
⚠️ Potential Challenges
- The fast-paced nature of the gaming industry may require quick adaptation to new trends and technologies.
- The remote work arrangement may present challenges in maintaining work-life balance and staying motivated.
- The company's relatively small size may result in a high workload and the need to wear multiple hats.
- The time zone difference between Singapore and Turkey may require some flexibility in working hours.
ASSUMPTION: These challenges can be overcome with strong self-motivation, time management skills, and a willingness to adapt to new situations.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a broader range of responsibilities and opportunities for growth.
- The focus on user acquisition and data-driven decision-making is a common aspect of marketing roles in the gaming industry.
- As the company grows, there may be opportunities for career progression into management or specialized roles.
ASSUMPTION: This role offers a unique opportunity to gain diverse marketing experience in a growing industry.
📝 Sample Projects
- Develop and execute a user acquisition campaign for a new mobile game launch, optimizing performance based on data analysis.
- Conduct market research on competitor strategies and identify trends in the mobile gaming industry to inform marketing strategies.
- Collaborate with creative teams to develop engaging marketing materials, such as social media ads and in-game promotions.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan, execute, and optimize user acquisition campaigns, as well as their creative problem-solving skills.
❓ Key Questions to Ask During Interview
- How does Happy Hour Games approach user acquisition and retention for its mobile games?
- Can you describe the team structure and how this role fits into the organization?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges facing the mobile gaming industry, and how does Happy Hour Games plan to address them?
- How does the company foster a collaborative and innovative work environment in a remote setting?
ASSUMPTION: These interview questions are designed to provide insight into the company's marketing strategies, team structure, and work environment, as well as the candidate's fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as your passion for games.
- Prepare examples of your creative work and be ready to discuss your approach to data analysis and problem-solving.
- Research the company and be prepared to discuss your alignment with their mission and values.
- Follow up with the HR department one week after submission to confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
