Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Cosmos Sport S.A.

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and optimizing Pay-Per-Click (PPC) campaigns
• Analyzing campaign performance to propose strategic optimizations
• Reporting on Return on Advertising Spend (RoAS) and other key metrics
• Staying up-to-date with digital marketing trends and technologies

ASSUMPTION: The hybrid work arrangement implies flexibility in some remote activities despite being labeled as on-site due to current company operations possibly adapting to future hybrid models.

📋 Key Responsibilities

• Create, monitor, and optimize PPC campaigns on Google, Meta, Instagram, and other platforms
• Manage all paid media accounts with tasks like bidding, optimization, and seasonal adjustments
• Conduct keyword research and audience targeting for enhanced campaign acquisition
• Prepare reports using tools like GA4 and Looker Studio for management review
• Analyze campaign data to provide actionable insights for improvement
• Ensure participation in ongoing learning about the digital marketing industry

ASSUMPTION: These responsibilities require strong analytical and digital skills as this role focuses heavily on optimizing digital outreach and measuring its success.

🎯 Required Qualifications

Education: Bachelor's degree in Economics, Information Technology, Engineering, Mathematics, Marketing or Statistics

Experience: 1-2 years in performance marketing or related fields

Required Skills:

• Proficiency in Paid Media platforms like Google Ads and Meta Advertising
• Excellent knowledge of Google Analytics
• Skilled in data analysis and creating custom reports

Preferred Skills:

• Google Ads Certification
• Meta Blueprint and/or Google Analytics Certification

ASSUMPTION: Certifications are considered "nice to have," potentially providing candidates a competitive edge during the selection process.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive within the industry.

Benefits:

• Career development opportunities and educational programs
• Onsite gym with health and wellness initiatives
• Generous employee discounts on brand merchandise
• Flexible working options for parents

Working Hours: 40 hours per week with flexitime options

ASSUMPTION: The compensation package includes non-monetary benefits that enhances employee satisfaction and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing, providing athleisure products globally

Company Size: 1,001-5,000 employees, indicating a medium to large enterprise offering diverse career paths

Founded: 1982, with a rich history and expansion under JD Sports Fashion Plc.

Company Description:

• Leading omnichannel retailer in sportswear and street fashion
• Operations in multiple countries with over 90 physical stores
• Award-winning for its online presence and customer service

Company Specialties: Not specified

Company Website: http://www.cosmossport.gr

ASSUMPTION: The extensive company network suggests strong market positioning and potential global career development possibilities.

📊 Role Analysis

Career Level: Entry to mid-level position, offering foundational experience

Reporting Structure: Reports directly to the Multichannel Lead

Work Arrangement: Predominantly on-site with hybrid flexibility

Growth Opportunities:

• Potential to move into senior marketing roles
• Involvement in innovative digital marketing strategies
• Access to a global brand network for skill enhancement

ASSUMPTION: The role offers substantial learning and career growth due to the dynamic industry and innovation-driven company culture.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Athens - Kolonos

Geographic Context:

• Situated in a major urban center with easy access to public transport
• Close proximity to Athens’ cultural and economic hubs
• Opportunities to network within the local sporting and marketing communities

Work Schedule: Standard working hours with flexitime possible for parents

ASSUMPTION: The central Athens location is ideal for networking and accessing wider industry resources, enhancing professional development.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interview with HR representative
• Technical marketing interview and assessment
• Final interview with departmental heads

Key Assessment Areas:

• Proficiency with digital marketing tools and platforms
• Analytical and problem-solving skills
• Ability to create and interpret marketing data reports

Application Tips:

• Emphasize experience with multi-platform marketing campaigns
• Showcase any certifications in digital marketing tools
• Highlight analytical abilities with specific examples

ATS Keywords: Performance Marketing, PPC Campaigns, Google Ads, Meta Advertising, Data Analysis

ASSUMPTION: Emphasizing relevant industry skills in the resume augments chances of progression through automated application systems.

🛠️ Tools & Technologies

• Google Ads
• Meta Advertising Platforms
• Google Analytics
• Looker Studio

ASSUMPTION: Expertise in these tools is critical for job performance as they form the backbone of the digital marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and innovation
• Commitment to diversity and inclusion
• Focus on customer satisfaction and product excellence

Work Style:

• Collaborative team environment
• Proactive, driven, and solution-oriented approach
• A readiness to continuously learn and adapt

Self-Assessment Questions:

• Do I have a strong passion for digital marketing and innovation?
• Am I comfortable working in a fast-paced, dynamic environment?
• Can I collaborate effectively within cross-functional teams?

ASSUMPTION: The continual focus on innovation and teamwork makes these cultural aspects pivotal for candidate success and satisfaction.

⚠️ Potential Challenges

• Managing multiple campaign platforms simultaneously
• Keeping abreast with rapidly evolving marketing technologies
• Meeting performance targets in a competitive market
• Balancing creative and analytical marketing tasks

ASSUMPTION: The role's dynamic nature and evolving industry trends demand adaptability and quick learning skills from candidates.

📈 Similar Roles Comparison

• Typical roles in other companies might emphasize either social media or search advertising more
• Competitors may offer varying degrees of exposure to international markets
• Some roles might feature narrower SEO or content marketing focus

ASSUMPTION: This role’s emphasis on multi-platform proficiency offers broader exposure than some peers, potentially leading to faster professional growth.

📝 Sample Projects

• Developing a cross-platform promotional campaign for a new product line
• Analyzing and reporting on multi-channel advertising RoAS
• Optimizing an existing PPC campaign to decrease bounce rates

ASSUMPTION: These sample projects suggest opportunities to demonstrate strategic thinking and analytical skills, crucial for career advancement.

❓ Key Questions to Ask During Interview

• What is the main goal for the performance marketing team this year?
• How does the company stay ahead of digital marketing trends?
• Can you describe the typical career path for someone in this role?
• How does Cosmos Sport measure success in performance marketing?
• What tools and resources are available for continuous professional development?

ASSUMPTION: These questions aim to provide deeper insights into team goals, resource availability, and long-term opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights digital marketing achievements
• Tailor your cover letter to show alignment with Cosmos Sport values
• Practice digital marketing problem-solving for interviews
• Gather relevant certifications and professional references

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.