📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Roofr
🔹 Location: Remote - Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with internal teams to align paid media efforts with broader marketing goals
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of paid digital campaigns and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own the execution, management, and optimization of Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
✅ Analyze campaign performance, provide insights, and make data-driven optimizations to improve efficiency and conversion rates
✅ Develop and test new ad creatives, landing pages, and audience targeting strategies
✅ Conduct A/B testing on key campaign elements such as copy, visuals, and bidding strategies
✅ Manage budgets effectively, ensuring ad spend is allocated to the highest-performing channels
✅ Work with external contractors on channel performance and strategy
✅ Stay on top of industry trends, algorithm changes, and best practices
✅ Collaborate with internal teams to align paid media efforts with broader marketing goals
✅ Provide regular performance reports and recommendations to the Performance Marketing Lead
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-3 years of experience managing paid digital campaigns, ideally in B2B SaaS or lead generation
Required Skills:
- Hands-on experience running and optimizing campaigns in Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads
- Strong analytical skills with experience using Google Analytics, Looker Studio, Hubspot, Amplitude, or similar tools
- Data-driven mindset with a deep understanding of conversion tracking, attribution, and performance optimization
- Experience with A/B testing and a passion for continuous improvement
- Ability to work independently in a fast-paced, high-growth startup environment
Preferred Skills:
- Experience with landing page builders (e.g., Unbounce, Webflow) and ad automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the remote nature and the need to collaborate with internal teams.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- 1st week of employment is mandatory PTO
- 1 Friday off per month
- Company-wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits
- RRSP/401k match
- Generous parental leave policy
Working Hours: Full-time (40 hours per week) with flexible hours and a remote-first culture
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Specialist role in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically SaaS for the roofing industry
Company Size: 51-200 employees (mid-sized startup with a growing team)
Founded: 2015 (10 years in business with a proven track record)
Company Description:
- Roofr is the single roofing software that has all the tools a roofing business needs to effectively run their operations
- Manage measurement reports, digital proposals, invoicing, payments, and more on an easy-to-use platform
- Streamlines day-to-day operations to help businesses grow
Company Specialties:
- Saas
- B2B
- Roofing Software
- Quotes and Invoices
- Proposals
- Measurements
Company Website: roofr.com
ASSUMPTION: Roofr's focus on the roofing industry sets it apart from other SaaS companies, offering a unique opportunity for candidates interested in this niche.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: Reports directly to the Performance Marketing Lead
Work Arrangement: Remote OK, with a remote-first culture and flexible hours
Growth Opportunities:
- Potential to expand the role's scope as the company grows
- Opportunities to collaborate with cross-functional teams and learn from experienced colleagues
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): San Francisco, California, USA; Toronto, Ontario, Canada
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a diverse, global team
- Access to a wide range of cultural and recreational activities, depending on the employee's location
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Campaign management and optimization experience
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in paid digital campaigns
- Demonstrate a strong understanding of the roofing industry and Roofr's unique value proposition
- Showcase your ability to work independently and manage multiple campaigns effectively
ATS Keywords: Paid media, campaign management, Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, data analysis, A/B testing, conversion tracking, attribution, performance optimization, budget management, creative development, audience targeting, collaboration, reporting, continuous improvement
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Microsoft Ads
- TikTok Ads
- Google Analytics
- Looker Studio
- Hubspot
- Amplitude
- Unbounce (or similar landing page builders)
- Ad automation tools (if applicable)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Continuous improvement
- Collaboration
- Innovation
Work Style:
- Results-driven
- Flexible and adaptable
- Strong communication and collaboration skills
- Ability to work independently and manage multiple campaigns
Self-Assessment Questions:
- Do you have a proven track record of managing and optimizing paid digital campaigns?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, high-growth startup environment?
- Are you passionate about continuous learning and improvement?
ASSUMPTION: Roofr values candidates who are results-driven, adaptable, and passionate about continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and ensuring optimal performance across all channels
- Keeping up with industry trends and algorithm changes
- Collaborating effectively with remote teams and stakeholders
- Balancing the need for data-driven decision-making with the need for quick action and adaptation
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid media channels and requires a deep understanding of campaign management and optimization
- Experience in the B2B SaaS or lead generation industries is preferred but not required, as the roofing industry has unique challenges and opportunities
- This role offers the opportunity to make a significant impact on the company's growth and success, with a clear path for career progression
ASSUMPTION: Candidates with relevant experience in paid digital campaigns and a strong understanding of the roofing industry are well-positioned to succeed in this role.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch
- Optimizing campaign performance through A/B testing and data-driven optimizations
- Collaborating with cross-functional teams to create and test new ad creatives and landing pages
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Roofr support the professional development and growth of its employees?
- What are the most significant challenges facing the company, and how can this role contribute to overcoming them?
- How does Roofr foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and achievements in paid digital campaigns
- Write a cover letter that demonstrates your understanding of the roofing industry and Roofr's unique value proposition
- Prepare for the interview by researching Roofr's products, services, and competition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
