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Performance Marketing Specialist

99 Group
Full-time
On-site
Jakarta, Jakarta, Indonesia
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Specialist

πŸ”Ή Company: 99 Group

πŸ”Ή Location: Jakarta, Indonesia

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving conversions on the real estate portal through digital marketing campaigns
  • Managing weekly metrics reporting across digital channels
  • End-to-end campaign creation and management
  • Multi-tasking and problem-solving in a fast-paced environment
  • Staying updated with new technologies and trends in digital marketing

ASSUMPTION: This role requires a strong focus on execution and optimization of digital marketing campaigns, with a significant portion of time dedicated to managing and analyzing campaign performance.

πŸ“‹ Key Responsibilities

βœ… Execute digital marketing campaigns across search, display, and social advertising to drive conversions on the portal

βœ… Manage weekly metrics reporting across digital channels

βœ… Manage the end-to-end process of campaign creation, including setting up ad sets, audience targeting, ad copy, creative review, and bid adjustments

βœ… Manage multiple projects concurrently and handle daily ad hoc operations

βœ… Continually review campaign performance and provide recommendations to optimize overall spend and performance

βœ… Develop, oversee, and evaluate the implementation of A/B test campaigns

βœ… Identify trends and insights, keep abreast of new social media or web technologies, and digital marketing trends

βœ… Implement new technologies in developing new campaigns

ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to juggle multiple projects and tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in digital marketing advertisement

Required Skills:

  • Proven experience in setting up and optimizing Google AdWords (SEM) and Facebook/Instagram campaigns
  • Strong stakeholder management and communication skills
  • Operational knowledge of marketing or ad serving tools like Google Analytics, AdWords Editor, Power Editor
  • Ability to work independently and multitask in a fast-paced environment

Preferred Skills:

  • Experience with WordPress and Elementor for website design optimizations
  • Fluency in English and Indonesian

ASSUMPTION: While not explicitly stated, proficiency in both English and Indonesian is highly likely to be required for this role due to the company's operations in Indonesia and Singapore.

πŸ’° Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per year (Based on industry standards for a Marketing Specialist role in Jakarta)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee referral program

Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work from the office or remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Jakarta, considering the experience level required for this position.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real estate technology

Company Size: Medium (201-500 employees)

Founded: 2012 (as 99.co, merged with SRX and Rumah123 later)

Company Description:

  • Leading real estate technology company operating real estate portals across Southeast Asia
  • Specializes in digital property advertising and aims to simplify the property journey for homeseekers
  • Headquartered in Singapore with operations in Singapore and Indonesia

Company Specialties:

  • Real estate marketplace
  • Property portal
  • Internet and mobile app development

Company Website: 99.co

ASSUMPTION: 99 Group is a well-established company in the real estate technology industry, with a strong focus on innovation and using technology to simplify the property journey for users.

πŸ“Š Role Analysis

Career Level: Early career to mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: On-site, with flexible working hours and the option to work from the office or remotely

Growth Opportunities:

  • Potential career progression into senior marketing roles or specialized marketing positions
  • Opportunities to work on high-impact projects and campaigns
  • Exposure to a dynamic and fast-paced work environment, fostering continuous learning and growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop skills in digital marketing and real estate technology.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Blk 71 Ayer Rajah Crescent, Singapore, Singapore 139951, SG and Jl. Casablanca, Menteng Dalam, EightyEight@Kasablanka, Level 37, Jakarta, 12870, ID

Geographic Context:

  • Jakarta, Indonesia's capital city, is a bustling metropolis with a vibrant culture and a growing real estate market
  • The office is located in a modern business district with easy access to public transportation and amenities
  • Jakarta offers a mix of traditional and modern attractions, with a diverse range of dining, entertainment, and cultural experiences

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work from the office or remotely

ASSUMPTION: The work environment at 99 Group is likely to be dynamic, collaborative, and focused on employee growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the team or a panel

Key Assessment Areas:

  • Digital marketing campaign management experience
  • Stakeholder management and communication skills
  • Problem-solving and multitasking abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant digital marketing campaign management experience and achievements
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare questions about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Digital Marketing, Google AdWords, Facebook Advertising, Instagram Advertising, A/B Testing, Stakeholder Management, Communication, Problem Solving, Multi-tasking, Website Design, WordPress, Elementor, Google Analytics, Ad Serving Tools

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing campaign management skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google AdWords (SEM)
  • Facebook/Instagram advertising platform
  • Google Analytics
  • AdWords Editor
  • Power Editor
  • WordPress
  • Elementor

ASSUMPTION: The required tools and technologies for this role are primarily digital marketing platforms and analytics tools, with some website design tools for optimization tasks.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Accountable

Work Style:

  • Dynamic and fast-paced
  • Results-driven and focused on execution
  • Collaborative and team-oriented
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable managing multiple projects and tasks simultaneously?
  • Do you have strong communication and stakeholder management skills?
  • Are you open to learning and adapting to new technologies and trends in digital marketing?

ASSUMPTION: 99 Group values employees who are customer-centric, innovative, collaborative, data-driven, and accountable, with a strong focus on execution and results in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

  • Managing multiple projects and tasks simultaneously in a fast-paced environment
  • Keeping up with the latest digital marketing trends and technologies
  • Effectively communicating and collaborating with stakeholders across different teams and locations
  • Adapting to a dynamic and ever-changing work environment

ASSUMPTION: The primary challenges in this role are likely to be related to managing multiple projects and tasks effectively, staying up-to-date with digital marketing trends, and adapting to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Specialist or Marketing Campaign Manager position, with a focus on driving conversions through digital marketing campaigns
  • Unlike other marketing roles, this position requires a strong focus on execution and optimization of digital marketing campaigns, with less emphasis on strategy and planning
  • Career progression in this role could lead to senior marketing positions or specialized marketing roles within the real estate technology industry

ASSUMPTION: This role is similar to other digital marketing specialist or campaign manager positions, with a focus on driving conversions through digital marketing campaigns and a strong emphasis on execution and optimization.

πŸ“ Sample Projects

  • Developing and executing a targeted Facebook advertising campaign to drive property listings on the portal
  • Optimizing Google AdWords campaigns to improve click-through rates and reduce cost-per-acquisition
  • Conducting A/B tests on ad creatives and landing pages to improve conversion rates

ASSUMPTION: Sample projects for this role are likely to involve developing, executing, and optimizing digital marketing campaigns to drive conversions on the real estate portal.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the company, such as sales and product development?
  • What are the most challenging aspects of this role, and how have previous incumbents approached them?
  • How does the company support the professional development and growth of its employees in this role?
  • What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's priorities, collaborations, challenges, growth opportunities, and performance metrics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant digital marketing campaign management experience and skills
  • Prepare questions about the role, team, or company to demonstrate your interest and engagement
  • Follow up on your application status within 7-10 business days after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.