📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: YETI
🔹 Location: Austin, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing performance marketing campaigns across multiple channels
- Managing paid search and social campaigns to drive measurable results and improve ROI
- Analyzing performance data and providing actionable insights to improve future campaigns
- Collaborating with internal teams to ensure campaigns align with overall business goals and brand strategy
ASSUMPTION: This role requires a strong understanding of paid advertising platforms, data analysis, and campaign optimization strategies.
📋 Key Responsibilities
✅ Create, manage, and optimize paid search campaigns across multiple platforms (Google Ads & Microsoft Ads)
✅ Manage product feeds, conduct keyword research, create ad copy, and manage bidding strategies
✅ Plan and execute paid social campaigns on platforms such as Facebook, Instagram, LinkedIn, and other relevant social media networks
✅ Develop paid social ad creatives and target audiences to maximize engagement and conversions
✅ A/B test ads and creatives to ensure the best-performing combinations
✅ Run Geo-targeted campaigns
✅ Monitor performance, analyze data, and adjust campaigns for optimal results (CPC, CPA, ROAS)
✅ Analyze and report on campaign performance, ROI, and other Key performance indicators (KPIs)
✅ Provide actionable insights to improve future campaigns and performance
✅ Execute within advertising budgets efficiently across paid search and social campaigns
✅ Ensure campaign spending aligns with business objectives and performance goals
✅ Work closely with internal teams (creative, content, product, analytics) to ensure campaigns align with overall business goals and brand strategy
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: At least 2 years of experience in paid search and paid social advertising (agency or in-house ecomm team)
Required Skills:
- Proficient in Google Ads, Facebook Ads Manager, and Google Analytics
- Strong understanding of bid management, targeting strategies, and campaign optimization
- Familiar with A/B testing and other methods to improve ad performance
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Proficient in Excel and data visualization tools for reporting and analysis
- Excellent written and verbal communication skills
- Ability to clearly explain complex data and strategies to non-technical stakeholders
Preferred Skills:
- Experience with Google Tag Manager, Google Data Studio, or similar tools
- Certification in Google Ads or Facebook Blueprint
- Foundational understanding of SEO and how it integrates with paid campaigns
ASSUMPTION: Candidates with experience in National and Regionally (Geo Targeting) focused campaigns will have an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level marketing role in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on YETI products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the outdoor recreation and consumer goods industry, focusing on manufacturing high-quality, durable coolers and drinkware for outdoor enthusiasts.
Company Size: YETI is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: YETI was founded in 2006 and has since grown to become a leading brand in the outdoor recreation market.
Company Description:
- YETI is committed to creating innovative, high-performance products designed to keep things cold (or hot) longer than anything else on the market
- The company's products are built for the wild, combining insulating power with durable construction to ensure they hold up in the toughest conditions
- YETI's mission is to keep the wild WILD, inspiring people to get outdoors and explore
Company Specialties:
- Insulated coolers and drinkware
- Outdoor recreation and adventure gear
- Durable, high-performance products designed for the wild
Company Website: yeticoolers.com
ASSUMPTION: YETI's focus on outdoor recreation and durable products may appeal to candidates who enjoy the outdoors and value high-quality, long-lasting gear.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including creative, content, product, and analytics teams.
Work Arrangement: On-site, full-time position with the opportunity for occasional remote work
Growth Opportunities:
- Potential career growth into senior marketing roles or management positions
- Opportunities to work on diverse campaigns and gain experience in various marketing channels
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: YETI's headquarters is located in Austin, Texas, with a modern, collaborative work environment
Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735
Geographic Context:
- Austin is known for its vibrant music and arts scene, outdoor recreation opportunities, and a thriving tech industry
- The city offers a high quality of life with a relatively low cost of living compared to other major metropolitan areas
- Austin's central location in Texas makes it an ideal base for regional and national marketing campaigns
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM with occasional overtime as needed
ASSUMPTION: Austin's central location and vibrant culture may appeal to candidates who enjoy outdoor recreation and a dynamic urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or video interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with YETI's values
Application Tips:
- Highlight relevant marketing campaign experience and results in your resume
- Tailor your cover letter to demonstrate your understanding of YETI's products and target audience
- Prepare examples of A/B tests and data-driven optimizations from previous campaigns
- Research YETI's competitors and identify opportunities for differentiation in the market
ATS Keywords: Performance Marketing, Paid Search, SEM, Google Ads, Microsoft Ads, Paid Social, Facebook Ads, Instagram, LinkedIn, A/B Testing, Data Analysis, ROI Improvement, Campaign Optimization, Google Analytics, Excel
ASSUMPTION: YETI's application process is designed to assess candidates' marketing expertise, data analysis skills, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Facebook Ads Manager
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Excel
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Built for the Wild: YETI's products are designed to withstand the toughest conditions and keep things cold (or hot) longer than anything else on the market
- Quality Matters: YETI is committed to using premium materials and construction techniques to ensure durability and performance
- We Keep It Real: YETI's team is passionate about the outdoors and committed to creating authentic, high-quality products that inspire people to get outside and explore
Work Style:
- Collaborative: YETI's marketing team works closely together to develop and execute campaigns
- Data-driven: Decisions are based on data analysis and insights to optimize performance
- Adaptable: YETI's team is flexible and able to pivot strategies as needed to achieve business goals
Self-Assessment Questions:
- How do you align with YETI's value of being Built for the Wild, and how does this influence your approach to marketing campaigns?
- Can you provide an example of a time when you used data to optimize a marketing campaign and improve performance?
- How do you prefer to work with team members, and how do you ensure effective communication and collaboration in a remote or hybrid work environment?
ASSUMPTION: Candidates who demonstrate a strong understanding of YETI's values and a compatible work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and attention to detail
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and prioritizing tasks
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure effective collaboration and alignment with business goals
- YETI's focus on outdoor recreation and durable products may appeal to candidates who enjoy the outdoors and value high-quality, long-lasting gear, but may not be suitable for candidates who prefer a more urban or indoor-focused work environment
ASSUMPTION: These challenges are inherent to the role and require candidates with strong skills and adaptability to succeed.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Performance Marketing Specialist role at YETI places a strong emphasis on data analysis and optimization, requiring candidates with a solid understanding of marketing analytics and campaign performance metrics
- YETI's focus on outdoor recreation and durable products sets it apart from other consumer goods companies, appealing to candidates who value high-quality, long-lasting gear and enjoy the outdoors
- Career paths in performance marketing may vary depending on the company's size and industry, with opportunities for growth into senior marketing roles or management positions at YETI
ASSUMPTION: Candidates should research similar roles at other companies to understand the unique aspects of the Performance Marketing Specialist role at YETI.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote YETI's new line of insulated drinkware, resulting in a 20% increase in sales within the first three months
- Optimizing YETI's Google Ads campaigns to improve click-through rate (CTR) by 15% and reduce cost-per-acquisition (CPA) by 10% through strategic keyword targeting and bid management
- Collaborating with the creative team to develop visually appealing and engaging ad creatives for YETI's paid social campaigns, contributing to a 30% increase in engagement rates and a 20% increase in conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Performance Marketing Specialist role at YETI.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does YETI measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to track?
- Can you provide an example of a time when YETI pivoted its marketing strategy to adapt to changing market conditions or customer preferences?
- How does YETI support the professional development and growth of its marketing team members?
- What is the work-life balance like for marketing team members at YETI, and how does the company support employees' well-being and work-life integration?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing campaign experience and results
- Write a cover letter that demonstrates your understanding of YETI's products and target audience, and explains why you are a strong fit for the role
- Prepare examples of A/B tests and data-driven optimizations from previous campaigns to showcase your analytical skills and marketing expertise
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
