Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms
• Optimizing campaigns to achieve key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS)
• Conducting A/B testing on ad creatives, landing pages, and audience targeting to improve performance
• Monitoring and analyzing campaign performance using tools such as Google Analytics, Google Ads Manager, Facebook Business Manager, and other analytics platforms

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute paid marketing campaigns across various digital platforms

✅ Optimize campaigns to achieve key performance indicators (KPIs)

✅ Conduct A/B testing on ad creatives, landing pages, and audience targeting

✅ Monitor and analyze campaign performance using analytics tools

✅ Implement re-targeting and re-marketing strategies to maximize customer engagement

✅ Stay updated with digital marketing trends, ad platform updates, and industry best practices

✅ Collaborate with creative teams to develop compelling ad creatives and landing pages

✅ Research competitors and industry trends to identify new growth opportunities

ASSUMPTION: This role involves continuous learning and adaptation to new trends and tools in the digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Analytics, or a related field

Experience: Proven experience in performance marketing, PPC, and paid media campaigns

Required Skills:

• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid marketing platforms
• Strong analytical skills and ability to interpret data to optimize campaign performance
• Experience with conversion tracking, attribution models, and marketing automation tools

Preferred Skills:

• Knowledge of SEO, CRO, and programmatic advertising

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and a basic understanding of SEO and CRO would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Cairo, Egypt is EGP 25,000 - 40,000 per month (USD 1,500 - 2,400).

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• Tawzef offers a multitude of HR services for businesses in Egypt and the GCC, focusing on quality and time of delivery
• Services include local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy
• The company aims to provide companies with human resources management services tailored to their needs

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• and Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's focus on various HR services indicates a dynamic work environment with diverse projects and clients.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report to the Marketing Manager or a similar position

Work Arrangement: On-site, with occasional remote work flexibility

Growth Opportunities:

• Potential career progression to Senior Performance Marketing Specialist or Marketing Manager
• Expanding skills in related marketing disciplines, such as SEO, CRO, or programmatic advertising
• Gaining experience in managing teams and mentoring junior marketers

ASSUMPTION: With Tawzef's diverse service offerings, there may be opportunities to work on various client projects and gain experience in different aspects of marketing.

🌍 Location & Work Environment

Office Type: On-site, with a modern office space in Cairo

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a vibrant business environment
• The office is located in a modern business district with easy access to amenities
• Cairo offers a mix of ancient history and modern culture, with numerous attractions and events

Work Schedule: Full-time, with standard business hours (9:00 AM - 5:00 PM, Sunday to Thursday)

ASSUMPTION: The work environment at Tawzef is likely collaborative and dynamic, given the company's focus on various HR services and client projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or relevant stakeholders

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and interpretation
• Creativity and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate a strong understanding of digital marketing trends and tools
• Showcase your ability to analyze data and make data-driven decisions
• Prepare questions about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Performance Marketing, PPC, Paid Media, Google Ads, Facebook Ads, LinkedIn Ads, Analytics, A/B Testing, Campaign Optimization, Conversion Tracking, Attribution Models, Marketing Automation, SEO, CRO, Programmatic Advertising

ASSUMPTION: Tawzef may use an Applicant Tracking System (ATS) to screen and manage applications, so including relevant keywords in your resume can help you pass initial filters.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• LinkedIn Ads
• Google Analytics
• Google Ads Manager
• Facebook Business Manager
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)

ASSUMPTION: The specific marketing automation tools used may vary depending on the company's preferences and client requirements.

👔 Cultural Fit Considerations

Company Values:

• Quality and time of delivery
• Client focus
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay updated with the latest digital marketing trends and tools?
• Can you describe a time when you optimized a marketing campaign based on data analysis?
• How do you approach working with creative teams to develop marketing materials?

ASSUMPTION: Tawzef values candidates who are passionate about learning, data-driven, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple client projects and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Working with tight deadlines and performance expectations
• Adapting to the unique needs and preferences of various clients

ASSUMPTION: The dynamic nature of Tawzef's services and clients may present challenges in managing multiple projects and adapting to diverse requirements.

📈 Similar Roles Comparison

• This role focuses on paid marketing campaigns, while related positions may also involve organic marketing, content creation, or social media management
• In the human resources services industry, this role may require a strong understanding of client needs and the ability to tailor marketing strategies accordingly
• Career progression may involve moving into a senior marketing role, managing a team, or specializing in a specific marketing discipline

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on performance marketing and the unique context of the human resources services industry set it apart.

📝 Sample Projects

• Developing and executing a Google Ads campaign for a new HR consultancy service, with a focus on lead generation and brand awareness
• Optimizing a Facebook Ads campaign for a recruitment agency, targeting specific job roles and locations to improve application conversion rates
• Conducting A/B testing on LinkedIn Ads creatives and targeting options for a business consultancy firm, aiming to reduce cost-per-acquisition and improve return on ad spend

ASSUMPTION: These sample projects illustrate the variety of client projects and marketing channels that a Performance Marketing Specialist at Tawzef may work on.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for Tawzef's HR services?
• How does the marketing team collaborate with other departments, such as sales or client success, to achieve common goals?
• What opportunities are there for professional development and growth within the marketing team?
• How does Tawzef approach measuring and optimizing the performance of marketing campaigns for its diverse range of clients?
• Can you provide an example of a successful marketing campaign that the team has executed for a client, and what made it successful?

ASSUMPTION: Asking thoughtful questions about the role, team, and company can help demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in performance marketing
• Write a cover letter explaining your interest in the role and how your background makes you a strong fit
• Prepare examples of successful marketing campaigns you've executed, including data on performance metrics and optimization strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.