Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: FareHarbor

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing performance marketing campaigns for clients
• Collaborating with cross-functional teams to align strategies with client objectives
• Analyzing campaign performance data to maximize client ROI
• Staying up-to-date with the latest trends and best practices in search marketing

ASSUMPTION: This role requires a balance of technical skills in data analysis and campaign management, as well as strong communication and collaboration skills to work effectively with various teams.

📋 Key Responsibilities

✅ Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives

✅ Track, report, and analyze website analytics and PPC initiatives and campaigns

✅ Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI

✅ Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads, and Bing Ads

✅ Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals

✅ Conduct keyword research and create compelling ad copy to drive targeted traffic

✅ Work closely with senior team members to align search marketing strategies with overall client objectives

✅ Prepare regular reports on campaign performance, providing insights and recommendations for improvement

✅ Develop dashboards and advanced reporting to keep management and clients updated on the latest account performance

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven optimizations to drive client success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 3+ years of professional experience in performance/search marketing

Required Skills:

• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising
• Proven expertise with Google Ads, Google Analytics, and other relevant tools
• Exceptional analytical skills with meticulous attention to detail
• Excellent communication and leadership skills
• Demonstrated ability to learn and adapt in a rapidly evolving environment

Preferred Skills:

• Strong knowledge of SEO best practices
• Ability to use Looker Studio or Tableau as a reporting tool
• Ability to query databases (MySQL)
• Experience in working with a portfolio of clients
• Google Ads Certification

ASSUMPTION: Candidates should have a solid foundation in search marketing, data analysis, and campaign management, with a strong desire to learn and grow in the field.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on industry standards for mid-level marketing roles in Amsterdam)

Benefits:

• Global leave benefit (22 weeks paid parental leave, 2 weeks paid grandparent leave, extended care and bereavement leave, life insurance policy)
• Pension plan
• Central Amsterdam Location
• Discount CZ insurance
• Commuting allowance for public transport and subsidized lunch
• Wellness benefits (Headspace subscription and wellness webinars)
• Hybrid friendly work arrangement
• Work-from-home assistance
• Educational opportunities
• Social hours and events, and team-building activities
• 26 vacation days per year

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Amsterdam, with benefits packages tailored to attract and retain top talent in the region.

📌 Applicant Insights

🔍 Company Context

Industry: FareHarbor operates in the travel and tourism industry, providing reservation software for activity and tourism businesses worldwide.

Company Size: FareHarbor has 501-1,000 employees, offering a mid-sized company culture with ample opportunities for growth and collaboration.

Founded: FareHarbor was founded in 2013 in Hawaii and acquired by Booking Holdings in 2018.

Company Description:

• FareHarbor creates powerful tools that enable clients to operate and grow their businesses
• The company works with over 20,000 clients across 90+ countries, making it the largest player in its industry
• FareHarbor is committed to creating a diverse and inclusive environment, with 45 different nationalities represented among its employees

Company Specialties:

• Reservation software for activity and tourism businesses
• Website development
• POS software

Company Website: fareharbor.com

ASSUMPTION: FareHarbor's extensive client base and global presence offer applicants the opportunity to work on a wide range of projects and gain valuable industry insights.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including distribution, commercial, and other marketing specialists

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and a balance between office collaboration and remote productivity

Growth Opportunities:

• Progression to senior marketing roles within the department or other areas of the business
• Expanding skills and expertise in search marketing, data analysis, and campaign management
• Potential to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: This role provides a strong foundation for career growth within the marketing department and the company, with ample opportunities to learn, develop, and advance in the field.

🌍 Location & Work Environment

Office Type: Central Amsterdam Location, with a modern and collaborative workspace designed to foster productivity and innovation

Office Location(s): Vijzelstraat 66-80, Amsterdam, 1017 HL, NL

Geographic Context:

• Amsterdam is a vibrant and multicultural city, with a rich history and a thriving tourism industry
• The city offers a high quality of life, with excellent public transportation, cultural attractions, and recreational opportunities
• Amsterdam is well-connected to major European cities, making it an ideal base for international travel

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options, allowing for a healthy work-life balance

ASSUMPTION: FareHarbor's central Amsterdam location offers employees the opportunity to work in a dynamic and multicultural environment, with easy access to the city's many amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Technical skills in search marketing, data analysis, and campaign management
• Communication and collaboration skills, with a focus on stakeholder management
• Problem-solving abilities and adaptability in a fast-paced environment
• Cultural fit and alignment with FareHarbor's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of search marketing trends and best practices in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Showcase your ability to work collaboratively and manage multiple projects simultaneously
• Research FareHarbor's company culture and values, and be prepared to discuss how your personal values align with the organization

ATS Keywords: Search Engine Marketing, Pay-Per-Click Advertising, Google Ads, Google Analytics, Data Analysis, Campaign Management, Keyword Research, Ad Copy Optimization, Performance Marketing, Collaboration, Reporting, Attention to Detail, Communication Skills, Adaptability, SEO Best Practices, Database Querying

ASSUMPTION: FareHarbor's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Meta Ads
• Bing Ads
• Looker Studio or Tableau
• PostgreSQL database
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Performance Marketing Specialist will utilize a range of tools and technologies to manage and optimize campaigns, with a focus on data-driven decision-making and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Work Style:

• Collaborative and team-oriented, with a focus on open communication and knowledge sharing
• Data-driven and results-focused, with a commitment to continuous improvement
• Adaptable and resilient, with a willingness to learn and grow in a dynamic environment
• Passionate about the travel and tourism industry, with a desire to make a positive impact on clients and customers

Self-Assessment Questions:

• Do you align with FareHarbor's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful team project?
• How do you stay up-to-date with industry trends and best practices, and how have you applied this knowledge in your previous roles?

ASSUMPTION: FareHarbor's company culture emphasizes collaboration, continuous learning, and a commitment to client success, with a strong focus on living out the company's core values in daily work.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up-to-date with the latest trends and best practices in search marketing, with a continuous learning mindset
• Balancing the need for data-driven decision-making with the ability to act quickly and adapt to changing client priorities
• Working effectively with remote team members and stakeholders, with strong communication and collaboration skills
• Navigating a fast-paced and dynamic work environment, with a willingness to embrace change and adapt to new challenges

ASSUMPTION: The Performance Marketing Specialist role presents unique challenges that require a balance of technical expertise, strong communication skills, and adaptability in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on performance marketing campaigns, with a strong emphasis on data-driven optimizations and client ROI
• FareHarbor's global client base and industry-specific focus offer unique opportunities for applicants to gain valuable insights and experience in the travel and tourism industry
• As a mid-sized company, FareHarbor offers a more intimate and collaborative work environment compared to larger enterprises, with ample opportunities for growth and advancement

ASSUMPTION: This role provides a unique blend of technical expertise, data-driven decision-making, and client-focused marketing strategies, with a strong emphasis on continuous learning and growth within the industry.

📝 Sample Projects

• Developing and executing a comprehensive search marketing strategy for a new client, with a focus on driving targeted traffic and maximizing ROI
• Optimizing ad copy and landing pages for an existing client campaign, with a focus on improving conversion rates and reducing cost per acquisition
• Conducting keyword research and competitor analysis for a client's industry, with a focus on identifying high-potential opportunities and gaps in the market

ASSUMPTION: The Performance Marketing Specialist will work on a variety of projects, with a focus on driving client success through data-driven optimizations and strategic marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to search marketing and how this role fits into the broader marketing strategy?
• How does FareHarbor support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign at FareHarbor, and how the team approached data-driven optimizations to improve performance?
• How does FareHarbor foster a culture of collaboration and knowledge sharing within the marketing department and the company as a whole?
• What are the most significant challenges facing the travel and tourism industry, and how does FareHarbor position itself to address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Research FareHarbor's company culture and values, and be prepared to discuss how your personal values align with the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.