Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Uplift People Consulting

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing comprehensive performance marketing strategies focused on digital channels
• Managing and optimizing paid advertising campaigns on platforms like Google Ads and Facebook Ads
• Analyzing campaign performance data to derive insights and inform strategies
• Collaborating with cross-functional teams to align marketing strategies with business objectives

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop comprehensive performance marketing strategies focused on digital channels such as PPC, social media, Google, Marketplace advertising models, and email marketing

✅ Establish clear goals and key performance indicators (KPIs) for marketing campaigns to measure success and effectiveness

✅ Oversee the planning, execution, and optimization of paid advertising campaigns on platforms like Google Ads and Facebook Ads

✅ Conduct A/B tests on ad creatives, landing pages, and audience segments to optimize conversion rates and ROI

✅ Monitor and manage advertising budgets, ensuring efficient allocation of resources to maximize campaign performance

✅ Analyze campaign performance data to derive insights about customer behavior, conversion rates, and overall marketing effectiveness

✅ Prepare regular performance reports for stakeholders, summarizing findings and providing actionable recommendations for improvement

✅ Conduct market research to identify trends and opportunities in the gaming hardware industry, informing campaign strategies

✅ Collaborate with product development and sales teams to ensure marketing strategies align with product launches and messaging

✅ Partner with creative teams to develop compelling ad content and promotional materials that resonate with the target audience

✅ Create and implement customer retention strategies that leverage data insights to encourage repeat purchases

✅ Design and execute email marketing campaigns aimed at engaging existing customers and promoting new products or offers

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 3+ years in performance marketing, preferably in the gaming or tech hardware sectors

Required Skills:

• Expertise in Google Ads (Shopping campaigns for SKUs), Meta Ads Manager (lookalike audiences of esports fans), and GA4 with custom event tracking (e.g., "Add to Build" clicks)
• Experience with AI-driven marketing tools (such as HubSpot, ChatGPT, or Semrush) to optimize campaign performance, automate workflows, and enhance data-driven decision-making
• Experience in using marketing automation tools to streamline processes and enhance targeting
• Knowledge of programmatic advertising or gaming platforms (Steam, Epic Store, etc.)

Preferred Skills:

• B.A. in Marketing, Business Administration, or a related field

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month ( Industry standard for a mid-senior level marketing role in Dubai, based on experience and skills)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Uplift People Consulting specializes in global talent search, covering EMEA, LATAM, USA, and APAC, with successful placements in 52 countries.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2021. Uplift People Consulting is a relatively young company, offering opportunities for growth and innovation.

Company Description:

• Uplift People Consulting combines speed and cutting-edge technology to source top executive and mid-senior talent across various functions
• The company engages with its audience through its podcast, newsletter, and webinars, ensuring it stays at the forefront of talent acquisition and global HR trends
• Uplift People Consulting is committed to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment

Company Specialties:

• Human Resources
• HR Development
• HR Transformation
• HR Strategy
• People Analytics
• HR Mentoring
• Talent Acquisition
• Executive Search
• Leadership Development
• International HR Management
• Interim HR Management
• Recruitment
• International Recruitment
• RPO
• Recruitment Process Outsourcing
• International Talent Acquisition
• EMEA Recruitment
• APAC Recruitment
• Europe Recruitment Agency
• Recruitment Agency
• Sourcing
• Talent Mapping
• IT Recruitment
• HR Recruitment
• Finance Recruitment
• Europe Recruitment
• Europe RPO
• Tech Recruitment
• Europe Hiring
• C level Recruitment
• Executive Recruitment
• Talent Attraction
• HR Director Recruitment
• Director Recruitment
• Career Coaching
• HR Coaching
• Outplacement Services
• HR Recruitment
• Global Recruitment
• Global Talent Acquisition
• Employer Branding
• AI Recruiter
• Recruitment Technology
• medical hiring
• hospitals hiring
• and healthcare hiring

Company Website: https://uplift-people.com/

ASSUMPTION: Uplift People Consulting's diverse range of specialties and commitment to equal opportunity employment create an inclusive and dynamic work environment.

📊 Role Analysis

Career Level: Mid-Senior Level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including product development, sales, and creative teams.

Work Arrangement: On-site, with flexible working hours and remote work options available. This arrangement allows for a balance between collaboration and independent work.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of the business, such as talent acquisition or HR consulting
• Opportunities to work on international projects and gain exposure to global markets

ASSUMPTION: The Performance Marketing Specialist role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global hub for business, tourism, and technology, offering a diverse and multicultural work environment
• The United Arab Emirates has a thriving economy with a strong focus on innovation and entrepreneurship
• The company's location in Dubai provides easy access to international markets and opportunities for growth

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available. This schedule allows for a healthy work-life balance and accommodates individual preferences.

ASSUMPTION: The Performance Marketing Specialist role offers a unique opportunity to work in a dynamic and multicultural environment, with access to international markets and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• In-depth interview with the hiring manager and relevant team members
• Final interview with the company's founder or a senior leader

Key Assessment Areas:

• Marketing and advertising expertise
• Data analysis and interpretation skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and advertising experience, as well as data analysis and interpretation skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Research the company and its clients to demonstrate your understanding of the business and its goals

ATS Keywords: Performance Marketing, Digital Advertising, Data Analysis, A/B Testing, Budget Management, Customer Retention, Email Marketing, Collaboration, Content Creation, Project Management, Analytical Skills, Adaptability, Market Research, Google Ads, Meta Ads Manager, AI-driven Marketing Tools

ASSUMPTION: The application process for the Performance Marketing Specialist role is designed to assess both technical skills and cultural fit, with a focus on data-driven decision making and cross-functional collaboration.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• GA4
• AI-driven marketing tools (such as HubSpot, ChatGPT, or Semrush)
• Marketing automation tools
• Programmatic advertising or gaming platforms (Steam, Epic Store, etc.)

ASSUMPTION: The Performance Marketing Specialist role requires proficiency in a range of marketing and advertising tools, as well as data analysis and interpretation skills.

👔 Cultural Fit Considerations

Company Values:

• Global Reach, Local Expertise: Uplift People Consulting combines global networks, AI, and advanced recruitment tools to source top talent across various functions and markets
• Speed & Precision: The company offers high-quality shortlists within less than one week, enabling clients to hire smarter and faster
• Data-Driven, Human-Centered: Uplift People Consulting leverages data-driven insight and a human touch to deliver an exacting fit for role and culture

Work Style:

• Collaborative and dynamic work environment
• Focus on data-driven decision making and continuous improvement
• Opportunities for growth and innovation within a young and agile company

Self-Assessment Questions:

• Do you have experience in performance marketing, with a focus on digital channels and data-driven decision making?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you share Uplift People Consulting's commitment to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment?

ASSUMPTION: The Performance Marketing Specialist role requires a strong cultural fit with Uplift People Consulting's values and work style, with a focus on data-driven decision making, collaboration, and continuous improvement.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require adaptability and flexibility
• The role may involve working with tight deadlines and managing multiple campaigns simultaneously
• The company's commitment to equal opportunity employment may require a strong focus on diversity, equity, and inclusion
• The role may require occasional travel to international markets, depending on business needs

ASSUMPTION: The Performance Marketing Specialist role offers a unique opportunity to work in a dynamic and innovative company, with a focus on data-driven decision making, collaboration, and continuous improvement. However, the fast-paced and dynamic work environment may present challenges that require adaptability and flexibility.

📈 Similar Roles Comparison

• The Performance Marketing Specialist role at Uplift People Consulting differs from similar roles in other companies in its focus on global talent search and its commitment to fair and equal experience for all employees and applicants
• The role offers a unique opportunity to work in a dynamic and innovative company, with a focus on data-driven decision making, collaboration, and continuous improvement
• The career path for the Performance Marketing Specialist role may include progression to a senior or management role within the marketing department or expansion into other areas of the business, such as talent acquisition or HR consulting

ASSUMPTION: The Performance Marketing Specialist role at Uplift People Consulting offers a unique opportunity to work in a dynamic and innovative company, with a focus on global talent search and a commitment to fair and equal experience for all employees and applicants. The role differs from similar roles in other companies in its focus on global markets and its commitment to diversity, equity, and inclusion.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch, with a focus on digital channels and data-driven decision making
• Conducting market research to identify trends and opportunities in the gaming hardware industry, informing campaign strategies and product development
• Designing and executing an email marketing campaign aimed at engaging existing customers and promoting new products or offers, with a focus on personalization and segmentation

ASSUMPTION: The Performance Marketing Specialist role at Uplift People Consulting offers a unique opportunity to work on a range of projects, with a focus on data-driven decision making, collaboration, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Performance Marketing Specialist at Uplift People Consulting?
• How does the Performance Marketing Specialist role collaborate with other departments, such as product development and sales?
• What opportunities are there for growth and advancement within the marketing department and the broader organization?
• How does Uplift People Consulting support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this impact the Performance Marketing Specialist role?

ASSUMPTION: The interview process for the Performance Marketing Specialist role at Uplift People Consulting is designed to assess both technical skills and cultural fit, with a focus on data-driven decision making, collaboration, and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/v9JNMFucF9NZBwJJGjGCrq/performance-marketing-specialist-in-dubai-at-uplift-people-consulting
• Tailor your resume and cover letter to highlight relevant marketing and advertising experience, as well as data analysis and interpretation skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability
• Research the company and its clients to demonstrate your understanding of the business and its goals
• Follow up with the hiring manager one week after your final interview to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.