Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Treantly

🔹 Location: Philippines

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Wednesday, April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing high-impact ad campaigns across Google (Search, YouTube) and Meta (Facebook, Instagram)
• Taking strategic direction and creative briefs to bring ad visions to life
• Managing the full spectrum of paid campaigns from implementation to optimization and reporting
• Utilizing Google Analytics to configure, track, and report campaign performance

ASSUMPTION: This role assumes the candidate is adept at multitasking and confident in independently managing campaigns from start to finish, while still collaborating effectively with leadership on strategic direction.

📋 Key Responsibilities

✅ Launch, manage, and optimize campaigns in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram).

✅ Set up, install, and troubleshoot tracking pixels on websites (e.g., Meta Pixel, Google Ads Conversion Tag, GA4).

✅ Configure Google Analytics (GA4), create custom dashboards, and generate actionable reports.

✅ Troubleshoot technical issues related to ad tracking, conversions, and campaign setup.

✅ Connect and manage product feeds for shopping and catalog-based campaigns.

✅ Conduct keyword research using tools like Google Keyword Planner and/or SEMrush to support campaign planning.

✅ Monitor campaign performance metrics and flag underperforming areas or new opportunities.

✅ Execute campaigns based on strategic direction and creative briefs provided by leadership.

ASSUMPTION: Responsibilities suggest the position requires a blend of technical and analytical skills with creative and strategic thinking.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of hands-on experience with Google Ads and Meta Ads Manager.

Required Skills:

• Experience in Google Ads and Meta Ads Manager
• Expertise in using Google Analytics, particularly GA4
• Ability to set up and troubleshoot tracking pixels

Preferred Skills:

• Experience with Google Tag Manager
• Familiarity with managing Google Merchant Center and Facebook Catalog

ASSUMPTION: Applicants are expected to have a strong technical background in digital marketing tools and platforms, with significant expertise in analytics and ad management.

💰 Compensation & Benefits

Salary Range: Not specified. Typically competitive within the digital marketing industry.

Benefits:

• Opportunities for growth and advancement
• Competitive compensation package
• Philcare HMO

Working Hours: Part-time, Eastern Standard Time business hours. Fully remote work arrangement.

ASSUMPTION: The role offers substantial flexibility, allowing remote work and opportunity for advancement, reflecting a modern employment package in digital firms.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in bridging North American businesses with remote talent in the Philippines.

Company Size: 51-200 employees, indicating a growing firm with a balance of resources and agility.

Founded: 2021, established as a modern recruitment agency.

Company Description:

• Canadian recruitment agency
• Focus on connecting businesses in North America with skilled remote staff in the Philippines
• Emphasis on diverse outsourcing solutions

Company Specialties:

• Recruitment and Outsourcing
• Business Process Outsourcing (BPO)
• Customer service and e-commerce

Company Website: www.treantly.com

ASSUMPTION: Treantly’s focus on innovative staffing solutions aligns with industry trends towards remote work and outsourcing, leveraging geographic expertise.

📊 Role Analysis

Career Level: Intermediate, ideal for candidates with practical digital marketing experience.

Reporting Structure: Likely reports to marketing leadership or digital marketing manager.

Work Arrangement: Fully remote position allowing flexible remote work setup.

Growth Opportunities:

• Skill development through hands-on campaign management
• Advancement potential within a dynamic growing company
• Networking within a diverse geographic team

ASSUMPTION: The role rewards self-starters who seek growth in digital marketing fields, offering a blend of independent work and cross-country collaboration.

🌍 Location & Work Environment

Office Type: Remote work environment, no physical office required.

Office Location(s): Company headquarters in Vancouver, British Columbia.

Geographic Context:

• Headquartered in Canada with operations targeting North America-Philippines
• Remote roles promoting work-life balance
• Flexible geographic positioning

Work Schedule: Part-time during Eastern Standard Time business hours.

ASSUMPTION: The job supports a diverse workplace dynamic, utilizing time zone differences for operational advantages and stress on international presence.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Remote interview with hiring manager
• Technical assessment or case study

Key Assessment Areas:

• Technical proficiency in tools like Google Ads, Meta Ads, and Google Analytics
• Analytical and problem-solving skills
• Ability to execute and optimize marketing campaigns

Application Tips:

• Highlight specific achievements in digital marketing campaigns
• Include quantitative results from previous roles
• Demonstrate adaptability to remote work and cross-cultural teams

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Google Analytics, Campaign Optimization.

ASSUMPTION: The hiring process evaluates both technical skills and candidates' ability to contribute to a remote, agile team setup, prioritizing effective communication.

🛠️ Tools & Technologies

• Google Ads (Search, Display, YouTube)
• Meta Ads Manager (Facebook, Instagram)
• Google Analytics (GA4)

ASSUMPTION: Candidate should be proficient with major digital marketing platforms and tools, as these are core to daily responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence in remote work environments
• Innovation in recruitment and digital solutions
• Emphasis on collaboration across geographic boundaries

Work Style:

• Independent and self-driven work ethic
• Collaborative mindset with remote team members
• Adaptability to various digital tools and platforms

Self-Assessment Questions:

• Am I comfortable managing and optimizing digital ad campaigns independently?
• Do I possess strong technical and analytical skills in a remote setting?
• Can I effectively communicate and collaborate with a diverse, geographically dispersed team?

ASSUMPTION: Treantly seeks a candidate who not only meets technical requirements but also aligns with its cultural emphasis on remote innovation and collaboration.

⚠️ Potential Challenges

• Navigating time zone differences with North American counterparts
• Maintaining communication across remote teams
• Ensuring technical proficiency in rapidly evolving digital marketing tools
• Balancing flexibility with productivity in a remote environment

ASSUMPTION: The position involves inherent remote work challenges, requiring excellent organizational and communication skills from candidates.

📈 Similar Roles Comparison

• Similar promotional strategy roles in digital marketing strategy
• Use of analytics and ad platforms across geographically distributed teams
• Roles emphasizing adaptability to remote and technical environments

ASSUMPTION: Comparable positions in larger or more established firms may offer differing scopes of responsibilities or team structures.

📝 Sample Projects

• Optimizing a Facebook ad campaign to increase engagement by 30%
• Launching a YouTube campaign resulting in a 20% click-through-rate improvement
• Establishing a custom dashboard in GA4 for real-time campaign analysis

ASSUMPTION: Although exact project types are not specified, candidates may be expected to enhance existing campaigns, utilizing their technical and analytical expertise.

❓ Key Questions to Ask During Interview

• What key metrics do you emphasize for performance measurement?
• How does the team handle feedback and iterative improvements?
• What tools or platforms are predominantly used to facilitate remote team communication?
• How are growth opportunities structured within the digital marketing team?
• What support systems are in place for remote work challenges?

ASSUMPTION: Questions focus on the technical, operational, and cultural aspects of the role, supporting an informed decision-making process for candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Include a resume highlighting relevant digital marketing experience.
• Attach a cover letter explaining your interest in the role and company.
• Prepare for potential technical assessments post-interview.
• Engage in a remote interview process with our hiring team.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.