📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Picnic
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Running app campaigns and optimizing performance on platforms like Meta, TikTok, and Google Ads
- Analyzing campaign performance using tools like Adjust and Tableau
- Collaborating with creative teams to develop engaging ad content
- Learning and staying updated on industry trends and best practices in mobile growth marketing
ASSUMPTION: This role is ideal for early-career marketing professionals looking to gain hands-on experience in performance marketing and mobile app user acquisition.
📋 Key Responsibilities
✅ Assist in setting up and managing campaigns on Meta, TikTok, and Google Ads
✅ Monitor and analyze campaign performance using tools like Adjust and Tableau to optimize results
✅ Work with the creative team to develop engaging ad content
✅ Keep up with industry trends and learn best practices in mobile growth marketing
ASSUMPTION: The role requires a strong analytical mindset and a willingness to learn about various ad platforms.
🎯 Required Qualifications
Education: MSc. degree in Business Administration, Marketing, or equivalent
Experience: 0-2 years of hands-on performance marketing or mobile app user acquisition experience
Required Skills:
- Strong analytical mindset with an interest in working with data and performance metrics
- Excellent communication and teamwork skills
- Strong affinity for the mobile app industry
- Professional fluency in English, with proficiency in Dutch, German, or French being a plus
- Eligible to work in the Netherlands
Preferred Skills:
- Experience with Google Ads, Meta, and TikTok ads
ASSUMPTION: Candidates with relevant internship experience or projects may also be considered.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Fresh lunch, coffee, and snacks
- Health insurance discount and bike plan
- Learning and development opportunities
- 25 holidays, travel expense coverage, and pension plan
- Company phone and laptop
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (E-commerce)
Company Size: 5,001-10,000 employees
Founded: 2015
Company Description:
- Picnic is a tech-driven grocery delivery service, revolutionizing the way people buy groceries
- The company handles almost everything in-house, fostering innovation and continuous learning
- Picnic offers various professional development opportunities and a diverse, inclusive work environment
Company Specialties:
- E-commerce
- Automation
- New vehicle technology
- IT and technologies
- Supermarket and assortment
- Application development
- Last-mile delivery
- People operations
- Supply chain management
- Java development
- International expansion
Company Website: picnic.app/careers
ASSUMPTION: Picnic's unique business model and scale-up culture offer employees the opportunity to make a real impact and grow professionally.
📊 Role Analysis
Career Level: Early-career professional
Reporting Structure: The role reports directly to the Acquisition team
Work Arrangement: On-site, with the possibility of hybrid work in the future
Growth Opportunities:
- Learning and developing new skills in performance marketing and mobile app user acquisition
- Collaborating with cross-functional teams to gain a holistic understanding of the business
- Potential career progression into more senior marketing roles as the company grows
ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain hands-on experience and make a significant impact in a fast-growing company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces
Office Location(s): Amsterdam, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a high quality of life
- The city offers a rich cultural scene, numerous parks, and a bike-friendly infrastructure
- Amsterdam is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Standard office hours, with flexibility for remote work in the future
ASSUMPTION: The office environment at Picnic is dynamic and collaborative, with a strong focus on learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the head of the department
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and alignment with Picnic's values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your analytical skills and provide examples of how you've used data to drive results
- Demonstrate your passion for digital marketing and mobile app user acquisition
ATS Keywords: Performance marketing, mobile app user acquisition, campaign management, data analysis, Google Ads, Meta, TikTok, Adjust, Tableau
ASSUMPTION: The interview process at Picnic is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- TikTok Ads
- Adjust
- Tableau
- Google Sheets
- Excel
ASSUMPTION: Familiarity with these tools is not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Sustainable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you passionate about digital marketing and data-driven growth?
- Do you enjoy working collaboratively with cross-functional teams?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who align with Picnic's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Handling large datasets and complex performance metrics
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing multiple projects and priorities in a dynamic work environment
- Adapting to a hybrid or fully remote work arrangement in the future
ASSUMPTION: These challenges can be overcome with strong analytical skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers more hands-on experience and direct impact on campaign performance
- Picnic's unique business model and scale-up culture provide a more innovative and dynamic work environment than traditional retail companies
- This role offers a clear career path for early-career professionals looking to grow into more senior marketing positions
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful app campaign on Meta, TikTok, or Google Ads
- Analyzing campaign performance data to identify trends and optimize results
- Collaborating with the creative team to develop engaging ad content that drives user acquisition
ASSUMPTION: These projects are designed to help candidates develop their skills and make a meaningful impact in the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Acquisition team in the next 6-12 months?
- How does this role support Picnic's overall business strategy and growth objectives?
- What opportunities are there for professional development and career growth within the team?
- How does Picnic foster a culture of innovation and continuous learning?
- What is the expected timeline for a potential transition to hybrid or remote work?
ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of how you've used data to drive results in previous projects or internships
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
