📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: The Sheet Society
🔹 Location: Brunswick, Victoria (Hybrid)
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid arrangement)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive Paid Social strategies to achieve brand and revenue goals, with a strong focus on ROAS
- Overseeing and optimizing paid campaigns across key Performance Marketing channels to drive profitability
- Conducting in-depth platform and audience research to drive targeted traffic and conversions
- Building and implementing A/B tests to improve ROAS across performance marketing channels
ASSUMPTION: This role requires a strong focus on data analysis and optimization to maximize campaign performance and drive business growth.
📋 Key Responsibilities
✅ Developing and executing comprehensive Paid Social strategies to achieve brand and revenue goals, with a strong focus on ROAS
✅ Overseeing and optimizing paid campaigns across key Performance Marketing channels, including Meta, TikTok, Pinterest, and Google, to drive profitability
✅ Monitoring and analyzing campaign data to identify trends, opportunities, and areas for improvement
✅ Conducting in-depth platform and audience research to drive targeted traffic and conversions
✅ Building and implementing A/B tests to improve ROAS across performance marketing channels
✅ Executing end-to-end campaign builds for seasonal and evergreen ads, complete with targeting strategy and budget allocation
✅ Supporting and collaborating with the Marketing team members on monthly channel planning process for each performance marketing channel
✅ Supporting the Creative team with content creation, by providing channel and asset requirements for new product launches and seasonal campaign photo shoots
✅ Building and sharing Paid Social creative dashboards with the rest of the business
✅ Analyzing and providing actionable insights to drive performance marketing optimisation
✅ Supporting and contributing to weekly Trade Reporting and monthly Campaign Retrospective reporting cadence within the marketing team, and wider Sheet Society business
✅ Living and breathing the Sheet Society values - Good Humans, Driven Dreamers, Authentic Achievers, and Support Crew
✅ Creating a safe and open environment that fosters creativity, allowing for fearless innovation and ideation
✅ Building strong cross-functional relationships, both internally and with external agencies, to collaborate and influence key stakeholders
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well within a team and with external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3 years of experience in a performance marketing or digital advertising role, either in-house or within an agency environment
Required Skills:
- Proven experience managing performance marketing channels, with a focus on Meta and TikTok
- Strong analytical skills and attention to detail
- Excellent reporting skills using various digital platforms and analytics, including Meta Business Manager and GA4
- Ability to optimize funnels across multiple platforms to achieve results
- Data-savvy with a stickler for details and comfortable with numbers, statistics, and analyzing large amounts of data
- Extreme attention to detail and deadline-oriented
- Ability to thrive in a fast-paced and changing environment
Preferred Skills:
- Experience with Google Ads and other paid advertising platforms
- Familiarity with the retail industry and e-commerce platforms
- Strong project management skills
ASSUMPTION: Candidates with experience in the retail industry and e-commerce platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 AUD per annum (based on industry standards for a role of this level and location)
Benefits:
- Onsite parking and great public transport links to head office in Brunswick
- Sweet Dreams Day - a day off on your birthday
- Adaptable working arrangements with focus-day Wednesdays
- A fun social calendar, with Friday jolly-trolly celebrations
- Communal kitchen providing breakfast, all the snacks and lots of coffee
- Career Development
- Generous staff discounts
- Dog-friendly office
- Two paid wellness days off per year
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on bedding and home textiles
Company Size: Small to medium-sized (11-50 employees), which means a more intimate work environment with closer collaboration and decision-making opportunities
Founded: 2016, with a strong focus on innovation, trend-driven products, and exceptional customer experiences
Company Description:
- Sheet Society was founded by Hayley and Andy Worley in 2017 with a mission to make every third of our lives spent in bed not just comfortable, but unforgettable
- The company offers a wide range of bed sheets in trend-driven hues, prints, and patterns, using only the best natural fibres to ensure a better night's sleep
- Sheet Society is available online at sheetsociety.com, on social media @sheetsociety, and in select Myer stores, The Iconic, The Dom, and their Melbourne stores
Company Specialties:
- Bedding
- Home textiles
- E-commerce
- Retail
Company Website: sheetsociety.com
ASSUMPTION: Sheet Society is a fast-growing, innovative company with a strong focus on customer experience and employee engagement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing team and the wider organization
Reporting Structure: This role reports directly to the Senior Performance Marketing Manager within the Ecommerce & Digital team, which falls under the broader Marketing Department
Work Arrangement: Hybrid, with a focus on on-site work and flexible working arrangements, including adaptable working arrangements with focus-day Wednesdays
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Performance Marketing Specialist to take on additional responsibilities or move into a management role
- The company offers career development opportunities and encourages employees to grow with the business
ASSUMPTION: This role offers a unique opportunity to join a growing company and make a significant impact on its marketing strategy and business growth.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on on-site work and flexible working arrangements
Office Location(s): 124 Johnston St, Fitzroy, Victoria 3065, AU and 35-37 Tinning St, Brunswick, Victoria 3056, AU
Geographic Context:
- The offices are located in the inner-north suburbs of Melbourne, close to public transport links and amenities
- The area is known for its vibrant culture, trendy cafes, and independent shops
- The offices are close to both Fitzroy and Brunswick, offering a range of housing and lifestyle options
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- In-depth interview with the Hiring Manager and a member of the Marketing team
- Final interview with the Senior Performance Marketing Manager
- Offer and onboarding
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical skills and attention to detail
- Cultural fit and alignment with Sheet Society values
- Problem-solving skills and ability to work well within a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Sheet Society's brand, values, and marketing strategies
- Demonstrate your ability to optimize funnels and drive results through data analysis and campaign optimization
- Prepare questions to ask during the interview to show your interest in the role and the company
ATS Keywords: Performance Marketing, Digital Advertising, Paid Social Strategies, Campaign Management, Data Analysis, A/B Testing, Reporting, Analytics, Cross-Functional Collaboration, Creativity, Attention to Detail, Customer Acquisition, Customer Retention, Trend Analysis, Budget Allocation, Content Creation
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Ads
- GA4
- TikTok Ads Manager
- Pinterest Ads
- Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Good Humans: We’re Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.
- Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.
- Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.
- Support Crew: We’re committed to you, and your sleep. Whether it's a great product, or great service — and when things don’t go to plan, we’re here to make it right.
Work Style:
- Collaborative and team-oriented, with a focus on open communication and idea-sharing
- Data-driven and results-focused, with a strong emphasis on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you align with Sheet Society's values, and how do you demonstrate these values in your work?
- Are you comfortable working in a fast-paced, changing environment, and adapting to new challenges and priorities?
- How do you approach collaboration and idea-sharing within a team, and how do you ensure that your work contributes to the overall success of the organization?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates should be prepared to demonstrate their alignment with Sheet Society's values and work style.
⚠️ Potential Challenges
- The role may require working on weekends or outside of regular business hours to manage campaigns and respond to customer inquiries
- The company is growing rapidly, which may present challenges in terms of managing workload and prioritizing tasks
- The role may require travel to attend industry events, conferences, or meetings with external partners
- The company's success is dependent on its ability to adapt to changes in the market and consumer behavior, which may present challenges in terms of staying up-to-date with industry trends and best practices
ASSUMPTION: These challenges are inherent to the role and the company's growth trajectory, and candidates should be prepared to address them proactively and creatively.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Paid Advertising Specialist, with a focus on performance marketing and campaign optimization
- Unlike other roles in the industry, this role offers a unique opportunity to work for a fast-growing, innovative company with a strong focus on customer experience and employee engagement
- Career paths for this role may include progression into management or specialized roles within the marketing department, or transitioning into other areas of the business, such as e-commerce or retail operations
ASSUMPTION: This role offers a unique opportunity to join a growing company and make a significant impact on its marketing strategy and business growth.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy to drive brand awareness and revenue growth for a new product launch
- Optimizing paid campaigns across key Performance Marketing channels to improve ROAS and drive profitability
- Conducting in-depth platform and audience research to identify trends, opportunities, and areas for improvement in campaign performance
- Building and implementing A/B tests to improve ROAS across performance marketing channels and drive business growth
ASSUMPTION: These projects are representative of the types of tasks and responsibilities that the Performance Marketing Specialist may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sheet Society support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Sheet Society approach diversity, equity, and inclusion in its hiring and employee development processes?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Sheet Society's brand, values, and marketing strategies, and by practicing your problem-solving and analytical skills
- Follow up with the Hiring Manager after your interview to express your interest in the role and the company
- If you are selected for the final round of interviews, be prepared to discuss your long-term career goals and how this role fits into your professional development plan
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
