Performance Marketing Specialist/Executive

📌 Core Information

🔹 Job Title: Performance Marketing Specialist/Executive

🔹 Company: Bayut | dubizzle

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving digital marketing strategies to engage customers and drive business growth
• Measuring and optimizing campaign performance using various online marketing channels
• Collaborating with internal teams to create and execute end-to-end marketing strategies
• Analyzing data to identify trends and opportunities, and reviewing new technologies

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with the latest digital marketing trends.

📋 Key Responsibilities

✅ Articulate and drive digital marketing strategy to engage customers and drive business growth

✅ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

✅ Identify trends and optimize spend and performance based on insights

✅ Brainstorm new and creative growth strategies

✅ Analyze data to identify problems and opportunities

✅ Review new technologies and keep the company at the forefront of developments in digital marketing

✅ Define OKRs (objectives and key results) for channel experiences and campaigns

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management.

🎯 Required Qualifications

Education: Minimum Bachelor's degree from a reputable university

Experience: Previous experience in a similar digital marketing role is preferred

Required Skills:

• In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
• Deep understanding of web analytics
• Strong technical and data analysis skills
• Strong command in MS Excel and PowerPoint
• Sharp strategic and analytical thinking
• Excellent written and communication skills
• Self-motivated and willing to take on new challenges

Preferred Skills:

• Fluency in Arabic

ASSUMPTION: Proficiency in Arabic may be beneficial for understanding the local market and customer base better.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (Estimated, based on market research and role requirements)

Benefits:

• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the emirates
• Rewards & Recognitions
• Learning & Development

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 201-500 employees

Founded: 2008

Company Description:

• Bayut.com is one of the top players in the UAE online real estate market
• Offers a comprehensive set of listings and provides exceptional online user experience
• Well-known among real estate agencies for its team's dedication in account management and qualified leads

Company Specialties:

• Real Estate
• Customer Service
• Marketing
• Advertising
• Communication Skills
• Training
• Technology

Company Website: http://www.bayut.com

ASSUMPTION: Bayut | dubizzle is a well-established company in the UAE real estate market, offering a range of services and opportunities for growth.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Team Lead of Performance Marketing

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential career progression within the marketing team or other departments
• Chance to work on high-impact campaigns and drive business growth
• Opportunity to learn and develop skills in a dynamic and multicultural environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, multicultural office environment

Office Location(s): Building 3, D3, 7th Floor, Dubai

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving real estate market
• Offers a high standard of living and numerous leisure and entertainment options
• Has a strategic location that connects the Middle East, Africa, and South Asia

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Dubai offers a dynamic work environment with a mix of cultures and a thriving real estate market.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and knowledge
• Data analysis and problem-solving abilities
• Communication and presentation skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, Google Ads, Facebook Ads, Web Analytics, Data Analysis, Campaign Management, Performance Optimization, Strategic Thinking, Creative Thinking, Problem Solving, Excel, PowerPoint

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the number of applicants.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Other programmatic media buying channels
• Web analytics tools (e.g., Google Analytics)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The required tools and technologies may change or evolve based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay updated with the latest digital marketing trends and technologies?
• Can you provide an example of a time when you optimized a digital marketing campaign based on data analysis?
• How do you approach working with cross-functional teams to execute marketing strategies?

ASSUMPTION: Bayut | dubizzle values employees who are data-driven, creative, collaborative, and adaptable, with a strong customer focus.

⚠️ Potential Challenges

• Working in a fast-paced, high-performing team may require adaptability and resilience
• The role may involve managing multiple campaigns and stakeholders simultaneously, requiring strong organizational skills
• The real estate market in Dubai can be competitive, requiring continuous innovation and optimization of marketing strategies
• The multicultural work environment may present communication and cultural challenges that require sensitivity and adaptability

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Marketing Specialist role in other companies, but may have a stronger focus on performance optimization and data analysis
• In the UAE real estate market, Bayut | dubizzle is a well-established company with a strong brand, offering competitive salaries and benefits
• Career progression opportunities may vary based on the company's growth and the individual's performance

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and hands-on campaign management, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to increase brand awareness among young professionals in Dubai
• Analyzing customer data to identify trends and optimize marketing strategies for different customer segments
• Collaborating with the design and development teams to create and launch a new website or mobile app, optimizing it for search engines and user experience

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the team or the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, and assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.