📌 Core Information
🔹 Job Title: Performance Marketing Specialist (Paid Social / Media Buying)
🔹 Company: Industry FInTech
🔹 Location: Quito, Ecuador
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (2 days in-office per month)
🚀 Job Overview
Key aspects of this role include:
- Managing high-budget Meta Ads campaigns across multiple client accounts
- Optimizing performance and maximizing ROI, ROAS, CPL, CPA goals
- Collaborating with creative teams to iterate on ad content
- Building and maintaining performance reports using tools like Looker Studio
- Staying current on industry trends and platform updates in Paid Social
ASSUMPTION: This role requires a high level of ownership and strategic thinking to drive results across multiple client accounts.
📋 Key Responsibilities
✅ Plan, launch, and optimize Meta Ads campaigns for lead generation and eCommerce initiatives
✅ Manage paid media budgets and maximize ROI, ROAS, CPL, CPA goals across multiple client accounts
✅ Analyze campaign data and provide actionable recommendations to improve results
✅ Collaborate with creative teams to request, test, and iterate on ad content (static, video, copy)
✅ Build and maintain performance reports using tools like Looker Studio, Meta dashboards, or Google Sheets
✅ Stay current on industry trends, platform updates, and best practices in Paid Social
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven optimizations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience managing Meta Ads campaigns
Required Skills:
- Proven track record running high-budget Paid Social campaigns with measurable ROI
- Strong understanding of lead funnels, retargeting, A/B testing, and audience segmentation
- Comfortable analyzing data to make performance-driven decisions
- Fluency in English (written and spoken)
Preferred Skills:
- Experience in eCommerce, lead generation, or investor marketing
- Strategic thinker with an eye for creative performance and testing
ASSUMPTION: Candidates with experience in related fields or industries may also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $35,000 - $55,000 USD per year, depending on experience and performance. This is an estimate based on industry standards for the role, experience level, and location.
Benefits:
- Full Ecuadorian benefits (IESS, 13th & 14th salaries, and paid holidays)
- Company laptop on day one
- Monitor and home office tools after 3 months
- 15 days of PTO (11 workdays + 4 non-workdays), with an extra day added each year
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Industry FInTech is a fast-growing financial technology company that helps entrepreneurs build investor trust and raise capital more efficiently through its all-in-one platform supporting investor communications, marketing, compliance, and operations.
Company Size: Industry FInTech is a startup with 11-50 employees, offering a fast-paced, collaborative work environment with ample growth opportunities.
Founded: Industry FInTech was founded in 2017 and is headquartered in Miami, Florida, with a global team driving innovation in the investment world.
Company Description:
- Provides an all-in-one back office financial technologies platform for entrepreneurs to gain the single most important solution - the ability to be trusted by investors and stakeholders.
- Offers a global team working with diverse professionals to drive innovation in the investment world.
- Supports a hybrid work setup with remote work and in-person coworking sessions a few times per month.
Company Specialties:
- Fund Administration and Investment Management
Company Website: www.industryft.com
ASSUMPTION: Industry FInTech is a growing startup with a strong focus on innovation and global expansion.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on campaign management.
Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing team and collaborate closely with creative teams.
Work Arrangement: This role offers a hybrid work arrangement with 2 days in-office per month and remote work for the remainder of the time.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions as the company grows.
- Opportunities to work on diverse client accounts and gain experience in various industries.
- Chance to contribute to the development of the company's marketing strategies and processes.
ASSUMPTION: This role offers strong growth potential within a dynamic and expanding startup environment.
🌍 Location & Work Environment
Office Type: Industry FInTech's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 20900 NE 30th Ave, Suite 510, Miami, Florida 33180, US
Geographic Context:
- Quito, Ecuador, is a vibrant, multicultural city with a rich history and a growing tech industry.
- The cost of living in Quito is generally lower than in major US cities, offering an affordable quality of life.
- Quito has a mild year-round climate, with temperatures ranging from 55°F to 75°F (13°C to 24°C).
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Industry FInTech offers flexible hours and remote work options.
ASSUMPTION: The work environment at Industry FInTech is dynamic, collaborative, and focused on driving results for clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral and technical interview to evaluate experience and skills.
- Final interview with the hiring manager to discuss the role, responsibilities, and company culture.
Key Assessment Areas:
- Experience managing high-budget Paid Social campaigns and driving measurable ROI.
- Ability to analyze data and make performance-driven decisions.
- Cultural fit and alignment with Industry FInTech's values and work style.
- Strategic thinking and problem-solving skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include specific examples of successful Paid Social campaigns you've managed and the results you achieved.
- Prepare for behavioral interview questions that focus on your experience and problem-solving skills.
- Research Industry FInTech's platform and company culture to demonstrate your understanding and enthusiasm for the role.
ATS Keywords: Meta Ads, Paid Social, Campaign Management, ROI Optimization, Lead Generation, eCommerce, Data Analysis, A/B Testing, Audience Segmentation, Creative Collaboration, Strategic Thinking
ASSUMPTION: Industry FInTech's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Meta Ads Manager
- Looker Studio
- Google Sheets
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may evolve as Industry FInTech's platform and services grow and expand.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Industry FInTech values creativity, continuous learning, and pushing the boundaries of what's possible.
- Collaboration: The company fosters a collaborative work environment where everyone's ideas and contributions are valued.
- Integrity: Industry FInTech is committed to maintaining the highest ethical standards in all aspects of its business.
Work Style:
- Fast-paced: Industry FInTech operates in a dynamic and rapidly changing environment, requiring employees to be adaptable and responsive.
- Global: The company works with diverse teams and clients from around the world, promoting a global mindset and cultural sensitivity.
- Data-driven: Industry FInTech uses data to inform decision-making and drive continuous improvement.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where innovation is valued and expected?
- Are you comfortable working with diverse teams and clients from around the world?
- Do you have a strong data-driven approach to decision-making and problem-solving?
ASSUMPTION: Industry FInTech's culture is dynamic, collaborative, and focused on driving innovation and results for clients.
⚠️ Potential Challenges
- Managing high-budget Paid Social campaigns across multiple client accounts can be complex and demanding.
- Working with diverse teams and clients from around the world may present cultural and time zone challenges.
- The fast-paced nature of the role may require adaptability and flexibility in managing priorities and workloads.
- The hybrid work arrangement may require occasional in-person attendance for team meetings and events.
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on Paid Social campaigns and requires a deep understanding of Meta Ads and other Paid Social platforms.
- Industry FInTech's focus on financial technology and investor marketing sets this role apart from more general marketing positions.
- Career progression in this role may lead to senior marketing positions or management roles within the company, rather than transitioning to a different industry or function.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or companies.
📝 Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the industries they operate in?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to drive overall company growth?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does Industry FInTech support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the ATS keywords provided.
- Prepare for behavioral interview questions that focus on your experience and problem-solving skills, using the key assessment areas as a guide.
- Research Industry FInTech's platform and company culture to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager, Domenica, one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
