Performance Marketing, Sr. Manager

📌 Core Information

🔹 Job Title: Performance Marketing, Sr. Manager

🔹 Company: Zinnia

🔹 Location: Atlanta, GA (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 4-6+ years

🔹 Remote Status: Remote (with Atlanta, GA as the primary time zone)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of the paid acquisition program with a $20M+ annual budget
• Cross-functional collaboration with agencies, internal teams, and legal to optimize performance and compliance
• Data-driven decision making, creative testing, and continuous improvement mindset
• Experience in legally regulated industries (insurance, finance, health) is a plus

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and creative problem-solving.

📋 Key Responsibilities

✅ Own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels

✅ Manage performance agency relationships and hold them accountable to efficiency and volume KPIs

✅ Forecast, pace, and optimize toward CAC, ROAS, and lead quality goals

✅ Brief and traffic creative assets for legal approvals (with support and automation tools)

✅ Lead creative testing initiatives with an eye toward continuous improvement

✅ Collaborate with Content, SEO, and Product Marketing on integrated campaigns

✅ Launch new channels and sunset ineffective ones

✅ Translate data into insights and insights into decisions; move with agility and urgency

✅ Work cross-functionally with Legal on consent, disclosures, and ad copy best practices

✅ Work with Operations on delivering desired lead mix

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6+ years of paid media or growth experience, with a proven track record of managing large budgets and agency partners

Required Skills:

• Strong performance mindset (data, creative, testing, forecasting)
• Creative thinker with a get-it-done attitude
• Financial fluency – can own a P&L, build a forecast, and catch anomalies early
• Respectful challenger who pushes for better, not just more

Preferred Skills:

• Experience in legal-regulated industries (insurance, finance, health)

ASSUMPTION: Candidates with experience in legally regulated industries may have an advantage in understanding the unique challenges and requirements of this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels)

Benefits:

• Health/Dental Insurance
• Parental Leave
• 401(k)
• Incentive/Bonus Opportunity
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Life Insurance and Annuity Administration

Company Size: 1,001-5,000 employees, offering a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2005, with over 15 years of experience in the industry

Company Description:

• Zinnia is the leading technology platform for accelerating life and annuities growth
• Simplifies the experience of buying, selling, and administering insurance products
• Enables more people to protect their financial futures

Company Specialties:

• Life Insurance and Annuity Administration
• Agent Licensing & Commissions
• Digital Operations
• Digital Transformation
• Software
• Life Insurance Software

Company Website: https://zinnia.com/

ASSUMPTION: Zinnia's extensive experience and focus on innovation make it an attractive employer for candidates seeking to grow their careers in the insurance technology industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the VP of Marketing and may have supervisory responsibilities for junior marketing team members

Work Arrangement: Remote, with a primary time zone of Atlanta, GA

Growth Opportunities:

• Potential to advance to a director or VP role within the marketing department
• Opportunities to expand into new channels and markets as the company grows
• Chance to work on high-impact projects that drive business growth and innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (remote work only)

Geographic Context:

• Atlanta, GA is a major metropolitan area with a diverse population and a thriving job market
• The remote work arrangement allows for flexibility and work-life balance
• The primary time zone for this role is Eastern Time (ET)

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a focus on results and productivity

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere, with the convenience and flexibility of avoiding a daily commute.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other marketing team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Creative problem-solving and innovation
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in paid media and growth roles
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Performance Marketing, Paid Acquisition, CAC, LTV, Data Analysis, Creative Testing, Cross-Functional Collaboration, Budget Management, Forecasting, P&L Management, Legal Compliance, Lead Generation, Campaign Management, Agency Management, Continuous Improvement, Emerging Channels, Strategic Thinking, Agility

ASSUMPTION: Zinnia's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Data analysis tools (e.g., Google Analytics, Tableau, Excel)
• Project management software (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to streamline their work and collaborate effectively with team members.

👔 Cultural Fit Considerations

Company Values:

• Be Bold: Embrace innovation and take calculated risks
• Team Up: Collaborate and support one another to achieve common goals
• Deliver Value: Focus on results and continuously improve

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong performance mindset and a focus on continuous improvement?

ASSUMPTION: Zinnia's company culture emphasizes innovation, collaboration, and a focus on results, making it an attractive employer for candidates who thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing a large budget and multiple agency relationships
• Balancing strategic thinking and hands-on execution
• Working in a legally regulated industry with strict compliance requirements
• Keeping up with emerging channels and trends in performance marketing

ASSUMPTION: These challenges can be overcome by a strong candidate with a proven track record in performance marketing, a solid understanding of the insurance industry, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, but with a focus on the insurance industry and a larger budget
• Unlike some other roles, this position requires experience managing legal-regulated industries and working with legal compliance
• Career progression in this role may lead to opportunities in marketing leadership or other areas of the business

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.

📝 Sample Projects

• Developing and executing a comprehensive paid acquisition strategy to drive lead generation and customer acquisition
• Conducting A/B tests on ad creative, targeting, and bidding strategies to optimize performance and maximize ROI
• Collaborating with cross-functional teams to launch integrated marketing campaigns that drive brand awareness and customer engagement

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the opportunity for candidates to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the performance marketing team in the next 6-12 months, and how can this role help address them?
• How does the company approach testing and iterating on new channels and strategies?
• What is the company's approach to work-life balance and flexibility for remote employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Zinnia's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.