Performance Media Buyer

📌 Core Information

🔹 Job Title: Performance Media Buyer

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, launching, and managing paid media campaigns across various platforms
• Monitoring performance metrics and adjusting campaigns to meet KPIs
• Collaborating with creative teams and providing actionable insights
• Staying updated on platform changes, industry trends, and best practices

ASSUMPTION: This role requires a strong understanding of performance marketing and hands-on experience with paid media campaigns. The ideal candidate will be data-driven, analytical, and able to work independently.

📋 Key Responsibilities

✅ Plan, launch, and manage paid media campaigns on social media platforms (Facebook/Instagram Ads, TikTok Ads, LinkedIn Ads, etc.) and Google ecosystem (Google Search, Display, Shopping, YouTube Ads, Performance Max)

✅ Monitor daily performance metrics and adjust campaigns to meet KPIs (ROAS, CPA, CTR, etc.)

✅ Conduct ongoing A/B testing of ad creatives, audience targeting, and bidding strategies

✅ Collaborate with creative teams to develop ad assets aligned with campaign objectives

✅ Analyze performance data and provide actionable insights and recommendations

✅ Develop weekly and monthly performance reports

✅ Manage budgets efficiently and ensure accurate pacing and billing

✅ Identify and test new channels and campaign strategies for continuous growth

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4+ years of experience in performance marketing, with hands-on experience managing paid campaigns across Meta Ads and Google Ads

Required Skills:

• Proficient in ad management platforms: Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, etc.
• Strong understanding of performance metrics, attribution models, and data-driven decision-making
• Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
• Ability to create data-driven campaign strategies and scale results
• Excellent organizational, analytical, and communication skills

Preferred Skills:

• Experience in e-commerce, lead generation, or DTC brands

ASSUMPTION: Candidates with experience in e-commerce, lead generation, or DTC brands may have an advantage in this role, as it requires a strong understanding of customer acquisition and retention strategies.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 15,000 and EGP 25,000 per month, depending on experience and qualifications. This estimate is based on industry standards for performance media buyers in Egypt.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef for Recruitment & HR Consultancy operates in the human resources services industry, focusing on recruitment, outsourcing, HR consultancy, and psychometric assessments.

Company Size: Tawzef has 51-200 employees, making it a mid-sized company. This size offers a balance between a structured work environment and opportunities for growth and innovation.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in Egypt and the GCC.

Company Description:

• Tawzef offers a wide range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy
• The company focuses on quality and time of delivery, providing businesses with efficient and effective HR solutions
• Tawzef's team of experienced professionals works closely with clients to understand their unique needs and provide tailored HR solutions

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's focus on quality and time of delivery indicates a commitment to providing high-quality HR services to its clients. The company's wide range of HR services allows for career growth and development opportunities within the organization.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of technical skills and strategic thinking.

Reporting Structure: The Performance Media Buyer will report directly to the Marketing Manager and work closely with the creative team and other marketing specialists.

Work Arrangement: This role is primarily on-site, with the possibility of remote work one day per week. The work arrangement offers a flexible balance between office and remote work.

Growth Opportunities:

• Advancement to a Senior Media Buyer or Marketing Manager role
• Expansion into related marketing roles, such as SEO or content marketing
• Opportunities to work on international campaigns and gain global experience

ASSUMPTION: The Performance Media Buyer role offers opportunities for career growth and development within the marketing department and the broader HR services industry.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern business tower in the heart of Cairo, offering a professional and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million people
• The city offers a rich cultural heritage, with numerous historical sites, museums, and cultural attractions
• Cairo is a bustling metropolis with a vibrant nightlife, diverse dining options, and a thriving arts scene

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The work schedule offers a standard five-day workweek with reasonable hours.

ASSUMPTION: Tawzef's office location in Cairo provides easy access to public transportation, shopping, dining, and entertainment options. The work schedule offers a balanced work-life schedule, with reasonable hours and a standard five-day workweek.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the marketing team
• Final interview with the CEO or another senior member of the management team

Key Assessment Areas:

• Technical skills and knowledge of performance marketing
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Tawzef's values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team
• Research Tawzef's company culture and values to demonstrate your cultural fit

ATS Keywords: Performance marketing, paid media campaigns, social media advertising, Google Ads, A/B testing, data analysis, budget management, e-commerce, lead generation, communication skills, organizational skills, analytical skills, Meta Ads, TikTok Ads, Google Analytics, conversion tracking

ASSUMPTION: Tawzef's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to work in a team. The company values candidates who are proactive, data-driven, and able to work independently.

🛠️ Tools & Technologies

• Google Ads Manager
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics (GA4)
• Google Tag Manager
• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and are essential for managing paid media campaigns and analyzing performance data.

👔 Cultural Fit Considerations

Company Values:

• Quality: Tawzef is committed to providing high-quality HR services to its clients
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions
• Innovation: Tawzef encourages creativity and continuous improvement in its services and processes
• Collaboration: The company fosters a collaborative work environment, where team members support and learn from each other

Work Style:

• Data-driven: Tawzef values data-driven decision-making and uses performance metrics to guide its strategies
• Proactive: The company encourages its team members to take initiative and be proactive in their roles
• Collaborative: Tawzef fosters a collaborative work environment, where team members support and learn from each other

Self-Assessment Questions:

• Do you have a strong understanding of performance marketing and hands-on experience managing paid media campaigns?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have strong communication and interpersonal skills, and are you able to work effectively in a team?
• Do you align with Tawzef's values of quality, integrity, innovation, and collaboration?

ASSUMPTION: Tawzef's company culture is characterized by a focus on quality, integrity, innovation, and collaboration. The company values candidates who are data-driven, proactive, and able to work effectively in a team.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
• The fast-paced nature of the marketing industry may require adaptability and quick decision-making
• The role may involve working with tight deadlines and managing multiple stakeholders
• The role may require occasional travel to attend industry events or meet with clients

ASSUMPTION: The potential challenges listed are common to performance marketing roles and require strong organizational skills, adaptability, and the ability to work effectively under pressure.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this role places a greater emphasis on campaign management and optimization, rather than strategy and planning
• This role requires a strong understanding of both social media advertising and Google Ads, whereas other roles may specialize in one or the other
• This role offers opportunities for career growth and development within the marketing department and the broader HR services industry

ASSUMPTION: This role is unique in its focus on both social media advertising and Google Ads, offering a well-rounded skill set and opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a paid media campaign for an e-commerce client, with a focus on driving online sales and reducing cost per acquisition
• Analyzing campaign performance data and providing actionable insights and recommendations to optimize results
• Collaborating with the creative team to develop ad assets that align with campaign objectives and target audience

ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities that the Performance Media Buyer may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing paid media campaigns at Tawzef?
• How does Tawzef approach A/B testing and campaign optimization?
• What are the key performance indicators (KPIs) used to measure campaign success at Tawzef?
• How does Tawzef support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support its employees?

ASSUMPTION: The key questions listed are designed to assess the candidate's understanding of the role and the company's approach to performance marketing, as well as their fit with the company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Tawzef's company culture and values, and practicing your responses to common interview questions
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.