Personal Workspace Category Marketing Manager DACH

📌 Core Information

🔹 Job Title: Personal Workspace Category Marketing Manager DACH

🔹 Company: Logitech

🔹 Location: Garching bei München, Bavaria, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing category and channel strategies for Logitech's Personal Workspace portfolio in the DACH region.
• Supporting Key Account Managers (KAMs) and Marketing Managers to exceed sales targets and drive execution excellence.
• Managing product lifecycle, driving launches, and ensuring operational clarity between local and regional teams.
• Collaborating with local channel leads, retail, etail, and Amazon to drive synergies, efficiencies, and strategic customer engagement.
• Working closely with European marketing teams to ensure operational clarity and Logitech's success across all channels.

ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and strong communication skills to balance local market needs with regional strategies.

📋 Key Responsibilities

✅ Align closely with European and local key stakeholders to drive execution excellence and deliver sales commitments within budget.

✅ Develop strategic relationships with key customers in retail and etail to help drive execution of key categories strategies and priorities together with KAMs and Marketing Managers.

✅ Communicate Logitech's story across various channels and partnerships.

✅ Coordinate communication between sales and marketing teams in the cluster.

✅ Support KAMs and Marketing Managers in localizing regional category strategies and execution to drive maximum business impact in the local market.

✅ Ensure execution of mid and short-term placement strategies in the market for NPI, maximizing visibility at launch.

✅ Develop a marketing calendar for marketing with sales.

✅ Responsible for planning and execution of NPI in the market, working with the EU team to ensure deliverables are provided on time.

✅ Provide NPI forecasts and manage budget to deliver strong sales at launch.

✅ Analyze IHS/Market Share on all categories for the cluster to have clear guidance, priorities, and drive concrete actions within the cluster.

✅ Effectively manage the cross-category budget and agency relationships of merchandising, PR, and trade. Responsible for managing tenders for key contracts.

✅ Drive efficiencies in MDF execution, process, and develop efficient ways of working with key accounts, obsessed with business impact.

✅ Responsible for managing external agencies to ensure a best-in-class and cost-effective execution of the required services and budget responsibility.

✅ Lead partnerships for cross-category activation.

✅ Work with the Global Commercial Organisation to localize sustainability messaging for the clusters and deliver a compelling message to both customers and end users.

✅ Responsible for Ultimate Ears in the market.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive business success in the DACH region.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in marketing or sales roles, with a deep understanding of the local consumer electronics market dynamics.

Required Skills:

• Experience developing marketing programs from inception through execution.
• Strong organizational and program management skills.
• Ability to analyze competitor strategies and innovate on best practices.
• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
• Self-motivated, passionate, and high energy level.
• Fluency in English and German.

Preferred Skills:

• Experience working with and managing external agencies.
• Ready to lead groups and ability to interact with partners.

ASSUMPTION: Candidates should have a strong background in marketing or sales, with a proven track record of driving business impact in the consumer electronics industry.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-senior level marketing role in Germany)

Benefits:

• Comprehensive benefits packages
• Flexible working environments
• Health support

Working Hours: Full-time, hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Germany. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Logitech operates in the consumer electronics manufacturing industry, focusing on personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, and gaming and wireless devices.

Company Size: Logitech is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Logitech was founded in 1981 and has since grown into a global leader in its industry.

Company Description:

• Logitech's purpose is to extend human potential in work and play by designing software-enabled hardware solutions that drive superior performance, productivity, comfort, speed, and accuracy.
• The company focuses on innovation and quality, with products available in nearly every country and more than 3.5 million items shipped each week.
• Logitech is dedicated to driving outcomes that are better for people and the planet, reducing its environmental impact by leading the industry in designing for sustainability.

Company Specialties:

• Personal peripherals
• PC navigation
• Internet communications
• Digital music
• Home-entertainment control
• Gaming and wireless devices

Company Website: Logitech.com

ASSUMPTION: Logitech's large size and global presence offer applicants a dynamic work environment with diverse opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within Logitech's marketing organization.

Reporting Structure: The role reports directly to the Head of Category and Marketing Europe and works closely with local KAMs, Marketing Managers, and channel leads.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to expand responsibilities and take on additional categories or regions over time.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development resources and training to support career growth.

ASSUMPTION: This role offers a clear path for career progression within Logitech's marketing organization, with opportunities to take on additional responsibilities and grow within the company.

🌍 Location & Work Environment

Office Type: Logitech's office in Garching bei München is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3930 N 1st St, San Jose, CA 95134, US (Global Headquarters); 5706 Corsa Ave, Westlake Village, CA 91362, US; Daniel Borel Innovation Center, CH - 1015, Lausanne, CH; Takenhofplein 3, Nijmegen, Gelderland 6538 SZ, NL; No 2 Yanxin 4 Rd, East District, Hsinchu City, 300, TW; 4700 NW Camas Meadows Drive, Camas, WA 98607, US; City Gate Plaza Two, Cork, IE; 3 Jenner, Irvine, CA 92618, US; 1 sidco industrial estate, Chennai , 600032, IN; 855, zhu jiang road, Suzhou New District , CN; 1111 changshou Road, Shanghai, CN

Geographic Context:

• The DACH region (Germany, Austria, and Switzerland) offers a large market with diverse consumer needs and preferences.
• The region is home to many of Logitech's key customers and partners in the retail, etail, and B2B channels.
• The DACH region is a strategic market for Logitech, with significant growth potential.

Work Schedule: Full-time, hybrid work arrangement (on-site and remote work) with a flexible schedule that allows for a healthy work-life balance.

ASSUMPTION: The DACH region offers a dynamic and challenging market for Logitech's Personal Workspace portfolio, with significant opportunities for growth and impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and key stakeholders
• Final interview with the Head of Category and Marketing Europe
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Ability to analyze data and make data-driven decisions
• Cultural fit and alignment with Logitech's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and consumer electronics industry experience.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your skills and achievements.
• Research Logitech's products, market position, and competition to show your understanding of the industry and the role.

ATS Keywords: Marketing strategy, channel execution, product lifecycle management, launch planning, sales forecasting, market analysis, agency management, cross-functional collaboration, stakeholder communication, consumer electronics, DACH region

ASSUMPTION: Logitech's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in marketing automation, data analysis, and project management tools to drive strategic decision-making and effective execution.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Craftsmanship
• Innovation
• Collaboration
• Customer-centricity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and focused on execution excellence
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you skilled in analyzing data and using it to drive strategic decisions and marketing activities?
• Do you have experience working with and managing external agencies, and are you comfortable leading groups and interacting with partners?
• Are you passionate about Logitech's products and the consumer electronics industry, and do you have a strong desire to drive business impact?

ASSUMPTION: Logitech values candidates who are creative, innovative, collaborative, and results-oriented, with a strong desire to drive business impact and a passion for the consumer electronics industry.

⚠️ Potential Challenges

• The role requires balancing local market needs with regional strategies, which can be challenging at times.
• The consumer electronics industry is dynamic and competitive, with constant changes in market trends and customer preferences.
• The hybrid work arrangement may require additional self-discipline and time management skills to balance on-site and remote work effectively.
• The role involves managing external agencies and stakeholders, which can be complex and time-consuming.

ASSUMPTION: While this role presents challenges, it also offers significant opportunities for growth, impact, and career development within Logitech's marketing organization.

📈 Similar Roles Comparison

• This role is unique in its focus on the DACH region and Logitech's Personal Workspace portfolio, but it shares similarities with other category marketing manager roles in the consumer electronics industry.
• Compared to other marketing roles, this position requires a strong understanding of the local consumer electronics market dynamics and a deep knowledge of Logitech's products and competition.
• Career paths for this role may include progression to senior marketing manager or director roles within Logitech's marketing organization, or transition to other functions within the company, such as sales or product management.

ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on the DACH region and Logitech's Personal Workspace portfolio sets it apart and offers a clear path for career growth and development within the company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the DACH region, driving strong sales and market share.
• Analyzing market trends and customer data to identify opportunities for product innovation and optimization within the Personal Workspace portfolio.
• Managing a cross-functional team to execute a high-impact marketing campaign, driving brand awareness and customer engagement across multiple channels.

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and cross-functional nature of the role, highlighting the opportunity for candidates to drive business impact and grow within Logitech's marketing organization.

❓ Key Questions to Ask During Interview

• How does this role fit into Logitech's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the biggest challenges facing the Personal Workspace portfolio in the DACH region, and how can this role address them?
• How does Logitech support the growth and development of its marketing team members, and what opportunities are there for career progression within the organization?
• What is the work environment and culture like at Logitech's Garching bei München office, and how does the hybrid work arrangement work in practice?
• How does Logitech approach sustainability and social responsibility, and what role does this play in the company's marketing strategy?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and consumer electronics industry experience, as well as your skills and achievements in marketing program development, strategic thinking, and data analysis.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your skills and accomplishments.
• Research Logitech's products, market position, and competition to show your understanding of the industry and the role.
• Follow up with the Logitech HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.