- Job Title: Especialista em Growth e Engajamento - Vaga Afirmativa para pessoas pretas ou pardas
- Company: Wellhub
- Location: São Paulo, São Paulo, Brazil
- Job Type: Hybrid (1 office day per month)
- Date Posted: April 3, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and testing marketing initiatives to increase subscriber retention and family member conversions.
- Collaborating with local and global teams to align initiatives and strengthen collaboration.
- Leading the Embaixadores program and driving user-generated content, referrals, and market entry strategies for new partners.
- Utilizing data-driven insights to optimize marketing campaigns and improve overall performance.
- Working closely with cross-functional teams to ensure alignment and successful execution of projects.
ASSUMPTION: This role requires a strong focus on data analysis, strategic thinking, and effective communication to drive growth and engagement across multiple channels and regions.
📋 Key Responsibilities
- 📈 Strategy & Planning: Develop and implement marketing strategies to drive user growth, retention, and engagement.
- 📊 Data Analysis & Optimization: Analyze campaign performance, identify trends, and optimize marketing efforts using data-driven insights.
- 🤝️ Team Collaboration: Work closely with local and global teams to align initiatives, share insights, and foster collaboration.
- 📣 Campaign Management: Plan, execute, and monitor marketing campaigns to achieve desired outcomes and maximize ROI.
- 🌟 Innovation & Problem Solving: Identify opportunities for innovation, test hypotheses, and drive scalable solutions to improve overall performance.
ASSUMPTION: This role requires a proactive approach to problem-solving, a strong analytical mindset, and the ability to work effectively in a dynamic, cross-functional team environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience (2-5 years) in digital marketing, with a focus on campaign execution, data analysis, and performance optimization.
- Required Skills:
- Advanced knowledge of English (written and spoken).
- Proficient in marketing automation tools (e.g., Braze) and design tools (e.g., Canva, Figma, HTML).
- Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI).
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and manage multiple projects simultaneously.
- Preferred Skills:
- Experience with SQL or other database management systems.
- Familiarity with A/B testing and experimentation methodologies.
- Knowledge of the Brazilian market and consumer behavior.
ASSUMPTION: Candidates should have a proven track record in digital marketing, with a strong focus on data-driven decision-making, campaign optimization, and team collaboration.
💰 Compensation & Benefits
- Salary Range: R$ 60,000 - R$ 90,000 per year (based on experience and market research).
- Benefits:
- Health, dental, and life insurance.
- Flexible work arrangement with remote work options and a hybrid work schedule.
- Wellhub membership with access to various fitness, wellness, and healthcare services.
- Professional growth opportunities and a supportive work environment.
- Generous vacation and parental leave policies.
- Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The salary range is based on market research for similar roles in the Brazilian job market, with adjustments for experience and cost of living. The benefits package is designed to support the well-being and work-life balance of Wellhub employees.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: Medium (1,001-5,000 employees)
- Founded: 2012
- Headquarters: New York, NY, USA
- Company Description: Wellhub is a corporate wellness platform that connects employees to best-in-class fitness, mindfulness, therapy, nutrition, and sleep services, all included in one subscription designed to cost less than each individual partner. With a presence in 11 countries, Wellhub serves millions of employees worldwide, driving widespread adoption and engagement through its comprehensive wellbeing programs.
- Company Specialties: Employee wellness, fitness services, corporate benefits, and wellbeing technology.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with local and global marketing teams, as well as cross-functional stakeholders.
- Work Arrangement: Hybrid (1 office day per month, with the remainder of the workweek conducted remotely).
- Growth Opportunities: This role offers opportunities for professional development, career progression, and exposure to global marketing strategies. With a strong performance record, candidates may advance to senior marketing roles or explore other career paths within the organization.
ASSUMPTION: This role provides a unique opportunity for candidates to gain experience in a dynamic, global marketing environment, working closely with cross-functional teams to drive growth and engagement for a leading wellness and fitness services provider.
🌍 Location & Work Environment
- Office Type: Hybrid (1 office day per month, with the remainder of the workweek conducted remotely).
- Office Location: São Paulo, Brazil
- Geographic Context: São Paulo is the largest city in Brazil and the Americas, with a diverse cultural scene, vibrant nightlife, and numerous entertainment options. It is also a major economic hub, with a strong focus on technology, finance, and healthcare industries.
- Work Schedule: Flexible scheduling options, with a focus on results and work-life balance.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment, with the ability to manage their time effectively and maintain productivity when working remotely.
💼 Interview & Application Insights
- Typical Process: The interview process consists of an initial phone or video screening, followed by two to three rounds of interviews with marketing team members and other stakeholders. The final round may include a case study presentation or other assessment activities.
- Key Assessment Areas: Candidates should expect to be evaluated on their marketing expertise, data analysis skills, communication abilities, and cultural fit with the Wellhub team.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Showcase your understanding of the Brazilian market and consumer behavior in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a dynamic work environment.
🛠️ Tools & Technologies
- Marketing automation tools: Braze
- Design tools: Canva, Figma, HTML
- Data visualization tools: Tableau, Power BI
- Project management tools: Asana, Trello, or similar platforms
- Collaboration tools: Slack, Microsoft Teams, or similar platforms
👔 Cultural Fit Considerations
- Company Values: Wellhub's core values include prioritizing employee well-being, fostering a supportive work environment, and driving growth through innovation and collaboration.
- Work Style: Wellhub encourages a flexible, results-driven work environment, with a strong focus on team collaboration, open communication, and continuous learning.
- Self-Assessment Questions:
- How do you prioritize your own well-being and that of your colleagues in your daily work routine?
- Describe a time when you had to adapt to a significant change in your work environment, and how you handled it.
- How do you approach problem-solving in a team setting, and how do you ensure that all perspectives are considered?
🚨 Potential Challenges
- Language Barrier: Although advanced English proficiency is required, candidates may face communication challenges when working with global teams or presenting to senior leadership.
- Time Zone Differences: Collaborating with teams across multiple time zones may require flexible scheduling and effective communication strategies to ensure productivity and engagement.
- Market-specific Knowledge: Candidates may need to quickly acquire a deep understanding of the Brazilian market and consumer behavior to drive effective marketing strategies.
- Work-Life Balance: Maintaining a healthy work-life balance may be challenging in a fast-paced, dynamic work environment, requiring strong time management and self-care skills.
📈 Similar Roles Comparison
- Responsibilities: This role focuses on driving user growth, retention, and engagement through data-driven marketing strategies, while similar roles may have a broader focus on brand awareness, market penetration, or product marketing.
- Industry Context: Wellhub operates in the competitive wellness and fitness services industry, with a strong focus on employee benefits and corporate wellbeing. Candidates should be familiar with industry trends, market dynamics, and competitive landscapes.
- Career Path Comparison: This role offers opportunities for professional development and career progression within the marketing function, with potential paths including senior marketing roles, marketing management, or other specialized marketing positions.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive user engagement and retention in the Brazilian market.
- Collaborating with local and global teams to launch a new wellness service or product offering, ensuring consistent branding and messaging across multiple channels.
- Analyzing campaign performance data to identify trends, optimize marketing efforts, and maximize ROI for a specific region or user segment.
💡 Key Questions to Ask During Interview
- How does Wellhub support the well-being and work-life balance of its employees?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational context?
- What are the most significant challenges facing the wellness and fitness services industry, and how is Wellhub addressing them?
- How does Wellhub approach diversity, equity, and inclusion in its hiring and employee development practices?
- What opportunities exist for professional growth and career advancement within the marketing function at Wellhub?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, emphasizing your understanding of the Brazilian market and consumer behavior.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a dynamic work environment.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
- If invited to an interview, research Wellhub's company culture, values, and recent achievements to demonstrate your enthusiasm and preparation for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
