Pflichtpraktikum Influencer Marketing DACH (m/w/d)

📌 Core Information

🔹 Job Title: Pflichtpraktikum Influencer Marketing DACH (m/w/d)

🔹 Company: yfood Labs GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing product collaborations with influencers independently
• Expanding the ambassador family and supporting strategy development
• Assisting in campaign design and being responsible for product packaging and distribution
• Working in a dynamic, international environment with a focus on agility and growth

ASSUMPTION: This role requires strong communication skills, a passion for social media, and a keen eye for detail to manage influencer collaborations effectively.

📋 Key Responsibilities

✅ Betreuen eigenständig unserer Produkt-Kooperationen mit Influencern und bauen unsere Ambassador Family weiter aus

✅ Recherchieren nach neuen, zu uns passenden Influencern

✅ Unterstützung bei der Strategieentwicklung und Kampagnengestaltungen

✅ Übernehmen von Verantwortung ab dem ersten Tag und Integration in das Team

✅ Zuständig für den Paket- und Produktversand an die Influencer

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple influencer collaborations simultaneously.

🎯 Required Qualifications

Education: Students in business administration, marketing, communication, or a related field seeking an internship

Experience: No prior experience required

Required Skills:

• Excellent communication skills in German and English
• Strong passion for social media and influencer marketing
• Ability to work independently, creatively, and efficiently
• Strong organizational skills and attention to detail
• Proficiency in MS Office

Preferred Skills:

• Experience in influencer marketing or a related field
• Familiarity with social media analytics tools

ASSUMPTION: While not required, previous experience in influencer marketing or a related field could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Internships in Germany typically range from €1,000 to €1,500 per month, depending on the company and the student's level of education. yfood Labs GmbH has not provided specific salary information for this role.

Benefits:

• 24 days of paid vacation per year
• Subsidized gym membership with EGYM Wellpass
• Public transport contribution (€30 per month)
• Free yfood products and snacks
• Health management workshops and activities

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the specific circumstances of the role and the candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specifically focused on convenient, tasty, and complete food solutions for people on the go or with busy lifestyles

Company Size: Medium-sized (201-500 employees), offering a dynamic and growing environment with international markets

Founded: 2017, with a mission to shape the future of nutrition and support various lifestyles

Company Description:

• yfood creates convenient, tasty, and complete food solutions to enable people to eat better when on the go or when time is short
• Focuses on complete nutrition, providing all 26 essential vitamins and minerals, protein, fiber, and other essential nutrients
• Supports diverse lifestyles, from busy employees to outdoor adventurers and globetrotters

Company Specialties:

• Nutrition and health
• Food and drink
• Retail and ecommerce
• Tasty and convenient food solutions
• Complete food and food tech

Company Website: http://www.yfood.eu

ASSUMPTION: yfood Labs GmbH is a growing company with a strong focus on innovation, health, and convenience, making it an attractive option for students seeking an internship in the food and beverage industry.

📊 Role Analysis

Career Level: Entry-level (0-2 years), suitable for students seeking a practical experience in influencer marketing

Reporting Structure: This role reports directly to the Talent Acquisition Manager, Katharina Bauer

Work Arrangement: Hybrid, with a focus on agility and flexibility

Growth Opportunities:

• Potential full-time employment after the internship, depending on performance and company needs
• Exposure to various aspects of influencer marketing and campaign management
• Opportunity to work in an international and dynamic environment

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in influencer marketing and contribute to the growth of a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Munich, Germany

Office Location(s): Landwehrstraße 60-62, München, Bavaria 80336, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• Known for its vibrant culture, rich history, and strong economy
• Offers a high quality of life, with numerous parks, museums, and recreational activities

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, allowing for flexibility and work-life balance

ASSUMPTION: Munich offers a dynamic and multicultural environment, making it an attractive location for students seeking an internship in the food and beverage industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or video interview to discuss the role, responsibilities, and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and cultural fit
• Passion for social media and influencer marketing
• Organizational skills and attention to detail
• Creativity and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your passion for social media and influencer marketing through specific examples or projects
• Showcase your strong communication skills and cultural awareness through your application materials

ATS Keywords: Influencer marketing, social media, communication, collaboration, strategy development, campaign management, product packaging, distribution, German, English

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, TikTok, etc.)
• Influencer marketing platforms (if applicable)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Agility and flexibility
• Creativity and innovation
• Collaboration and teamwork
• Health and well-being
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Focused on growth and learning

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you a strong communicator with a passion for social media and influencer marketing?
• Do you work well in teams and enjoy collaborating with others?
• Are you adaptable and able to learn quickly in a growing company?

ASSUMPTION: yfood Labs GmbH values candidates who are a strong cultural fit, with a focus on agility, creativity, and collaboration.

⚠️ Potential Challenges

• Managing multiple influencer collaborations simultaneously may be challenging for some candidates
• Working in a fast-paced and dynamic environment may require strong adaptability and time management skills
• Balancing the responsibilities of an internship with academic commitments may be challenging for some students
• Adapting to a hybrid work arrangement may require strong self-motivation and time management skills

ASSUMPTION: These potential challenges can be overcome with strong organizational skills, adaptability, and a commitment to personal growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship focuses specifically on influencer marketing and collaboration
• This role offers a unique opportunity to work in the food and beverage industry, with a focus on convenience, taste, and complete nutrition
• Compared to other internships, this role offers a dynamic and growing environment with international markets and a strong focus on innovation

ASSUMPTION: This internship offers a unique and valuable experience for students seeking practical experience in influencer marketing and the food and beverage industry.

📝 Sample Projects

• Managing a product collaboration with a high-profile influencer, from initial outreach to final delivery and follow-up
• Researching and identifying new, relevant influencers for yfood Labs GmbH to collaborate with
• Assisting in the development and execution of a social media campaign, from concept to launch and analysis

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the overall marketing strategy for yfood Labs GmbH?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions can help applicants better understand the role, the company, and the cultural fit before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company and practicing your communication skills
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.