📌 Core Information
🔹 Job Title: Pflichtpraktikum - Marketing & Communications - REF67534O
🔹 Company: Continental
🔹 Location: Weißbach, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of marketing activities for high-quality surface materials
- Assisting in the implementation of communication campaigns
- Working on global communication measures
- Supporting digital marketing teams
- Collaborating with international teams
ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing and communications within an international organization.
📋 Key Responsibilities
✅ Supporting the development of marketing activities for high-quality surface materials
✅ Assisting in the implementation of communication campaigns in English and German
✅ Working on global communication measures
✅ Supporting digital marketing teams in maintaining and developing digital channels
✅ Collaborating with the Product Brand Management team on brand strategy, trademark protection, and communication campaigns
✅ Conducting performance analyses to improve communication strategies
✅ Taking on independent projects after onboarding
ASSUMPION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Students pursuing a degree in Media and Communications Sciences, Business Administration with a focus on Marketing, or a related field
Experience: Previous experience in marketing or communications is a plus but not required
Required Skills:
- Excellent communication skills in German and English
- Strong analytical skills
- Proficiency in MS Office
- Ability to work independently and in a team
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the automotive industry
ASSUMPION: Strong language skills and cultural awareness are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Industry-standard salary for entry-level marketing internships in Germany, typically between €1,200 - €1,800 per month
Benefits:
- Flexible working hours and hybrid work model
- Professional development opportunities
- Corporate discounts
- Diversity, inclusion, and equal opportunity employer
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive and industrial manufacturing
Company Size: Large (10,000+ employees)
Founded: 1871
Company Description:
- Continental develops pioneering technologies and services for sustainable and connected mobility
- Offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation
- Emphasizes diversity, inclusion, and equal opportunity
Company Specialties:
- Global automotive supplier
- Tires
- Software development
- Automated driving and driver assistance systems
- Global industrial supplier
- Internet of Things
- Blockchain
- Connectivity
- Continental engineering services
- Continental business consulting
- Vehicle networking and information
- Autonomous mobility and safety
Company Website: www.continental-careers.com
ASSUMPION: Continental is a well-established, global company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: Reports directly to the Marketing & Communications team
Work Arrangement: On-site with hybrid options (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential full-time employment after the internship
- possibility to work on international projects
- Chance to gain experience in various marketing disciplines
ASSUMPTION: This role offers excellent growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Weißbach, Germany
Geographic Context:
- Weißbach is a small town in southern Germany, near the French border
- Offers a peaceful, rural setting with easy access to nearby cities
- Close to the Black Forest and the Alsace region in France
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The location offers a unique blend of rural tranquility and urban convenience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Language proficiency
- Analytical skills
- Cultural fit
- Motivation and enthusiasm
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and the role to demonstrate your interest and understanding
- Be prepared to discuss your long-term career goals
ATS Keywords: Marketing, Communications, Global, Digital, Campaign, Brand, Performance, Analysis, Teamwork, Internship, Entry-level, Student, Education, Degree, Language, German, English
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- MS Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Responsibility
- Stewardship
- Visionary thinking
- Collaboration
- Openness
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Continental's core values?
- Are you comfortable working in a hybrid office environment?
- Do you thrive in a collaborative, team-based work culture?
ASSUMPTION: Continental values diversity, inclusion, and equal opportunity, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Working in a fast-paced, international environment may be challenging for some candidates
- Balancing multiple projects and priorities may require strong organizational skills
- Adapting to a hybrid work arrangement may present initial challenges
- Competing with other highly qualified candidates for the internship position
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on global communication measures and collaboration with international teams
- Industry-specific context: The automotive industry is dynamic and competitive, requiring strong analytical and problem-solving skills
- Career path comparison: This role can lead to full-time employment and potential career growth within the company
ASSUMPTION: This role offers unique opportunities for professional development and career advancement.
📝 Sample Projects
- Developing a global communication campaign for a new product launch
- Conducting market research and analyzing performance data to inform marketing strategies
- Collaborating with international teams to create and implement targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company and the role to demonstrate your interest and understanding
- Be prepared to discuss your long-term career goals
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
