📌 Core Information
🔹 Job Title: Pflichtpraktikum - Marketing & Communications - REF67534O
🔹 Company: Continental
🔹 Location: Weißbach, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Supporting the development of marketing activities for high-quality surface materials
- Assisting in global communication measures
- Implementing communication campaigns and managing digital channels
- Collaborating with international teams and working on global projects
ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing and communications within an international organization.
📋 Key Responsibilities
✅ Supporting the development of global marketing strategies and campaigns
✅ Creating and managing content for various digital channels
✅ Collaborating with cross-functional teams to execute marketing projects
✅ Analyzing campaign performance and providing regular reports
✅ Assisting in the organization of events and trade shows
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Currently enrolled in a degree program related to media and communications, business administration with a focus on marketing, or a related field
Experience: Previous internships or relevant work experience in marketing or communications are a plus but not required
Required Skills:
- Excellent communication skills in German and English
- Strong analytical skills and proficiency in MS Office
- Ability to work independently and in a team
- Familiarity with digital marketing channels and tools
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of SEO and SEM principles
- Fluency in additional languages
ASSUMPTION: The ideal candidate is a self-starter with strong organizational skills, a proactive approach, and the ability to work in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: Industry-standard salary for entry-level marketing internships in Germany, typically between €1,000 - €1,500 per month (gross)
Benefits:
- Flexible working hours and hybrid work models
- Professional development opportunities
- Corporate discounts on various products and services
- Diverse and inclusive work environment
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company, focusing on innovative and sustainable mobility solutions
Company Size: Continental is a large corporation with over 200,000 employees worldwide, offering a diverse range of career opportunities
Founded: 1871, with a rich history in the automotive industry and a strong focus on research and development
Company Description:
- Continental develops and produces innovative technologies and services for the automotive industry, including tires, automotive electronics, and industrial solutions
- The company is committed to sustainability, safety, and connectivity, aiming to create a positive impact on society and the environment
- Continental offers a dynamic and international work environment, with opportunities for professional growth and development
Company Specialties:
- Tires and tire-related services
- Automotive electronics and driver assistance systems
- Industrial solutions and components
- Research and development in various technologies and materials
Company Website: www.continental.com
ASSUMPTION: Continental's extensive industry experience and global presence provide a unique opportunity for interns to gain valuable insights into the automotive industry and international business operations.
📊 Role Analysis
Career Level: Entry-level, suitable for students or recent graduates seeking to gain practical experience in marketing and communications
Reporting Structure: The intern will report directly to the marketing manager or a designated supervisor within the marketing and communications team
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work, depending on the project and team requirements
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Opportunities to work on diverse projects and collaborate with various teams
- Access to professional development resources and training programs
ASSUMPTION: The internship offers a unique opportunity to gain practical experience, build professional networks, and contribute to global marketing projects.
🌍 Location & Work Environment
Office Type: Continental's headquarters in Hannover, Germany, offers a modern and collaborative work environment, with state-of-the-art facilities and resources
Office Location(s): Weißbach, Germany (primary location for this internship), with opportunities to work at other Continental offices depending on the project
Geographic Context:
- Weißbach is a small town in the state of Baden-Württemberg, Germany, with a population of around 5,000 people
- The region is known for its scenic landscapes, outdoor activities, and a high quality of life
- Weißbach is conveniently located near major transportation networks, with easy access to nearby cities and attractions
Work Schedule: Full-time (40 hours per week) with flexible scheduling options, depending on the project and team requirements
ASSUMPTION: The internship offers a unique opportunity to work in a dynamic and international environment, with a focus on collaboration, innovation, and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Continental careers website
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager or a member of the marketing team
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills and language proficiency
- Analytical and problem-solving skills
- Cultural fit and adaptability
- Enthusiasm for marketing and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of Continental's business and the automotive industry
- Showcase your creativity and innovative thinking in your application materials
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Marketing, Communications, Digital Marketing, Global Marketing, Campaign Management, Content Creation, Teamwork, MS Office, German, English
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS)
- Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
- SEO and SEM tools (Google Analytics, Google Ads, SEMrush)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the intern works with.
👔 Cultural Fit Considerations
Company Values:
- Safety and sustainability
- Innovation and continuous improvement
- Collaboration and teamwork
- Respect and integrity
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- International and multicultural, with a global perspective
- Inclusive and diverse, with a commitment to equal opportunities
- Focused on personal and professional growth and development
Self-Assessment Questions:
- How do you align with Continental's commitment to safety and sustainability in your personal and professional life?
- How do you approach working in a dynamic and international team environment, and what specific skills do you bring to the table?
- How do you ensure that your work style and personal values align with Continental's company culture and values?
ASSUMPTION: Continental's company culture is characterized by a strong focus on innovation, collaboration, and sustainability, with a commitment to diversity, inclusion, and equal opportunities.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require strong adaptability and time management skills
- Collaborating with international teams may present communication and cultural challenges that require sensitivity and adaptability
- Managing multiple projects and priorities may require strong organizational skills and the ability to prioritize effectively
- Working in a large organization may present opportunities for career growth and development, but may also require strong networking and self-promotion skills
ASSUMPTION: The internship offers a unique opportunity to develop and refine essential skills, gain valuable experience, and contribute to global marketing projects, but may also present challenges that require strong adaptability and resilience.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work on global projects and collaborate with international teams
- Unlike many entry-level marketing roles, this internship provides the chance to work on diverse projects and contribute to the company's overall marketing strategy
- Career paths within Continental may vary depending on the specific role, team, and individual performance, with opportunities for growth and development in various marketing and communications specializations
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in marketing and communications within an international organization, with a focus on global projects and collaboration.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Creating and managing content for the company's blog and website, focusing on SEO and user experience
- Conducting market research and analyzing data to inform marketing strategies and campaigns
- Assisting in the organization and execution of industry events and trade shows
ASSUMPTION: The specific projects and tasks assigned to the intern may vary depending on the team's needs, the intern's skills, and the company's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's overall marketing strategy and long-term goals?
- What opportunities are there for professional development and growth within the team and the organization?
- How does the team collaborate and communicate with other departments and teams within Continental?
- What are the most important qualities and skills for success in this role and within the company?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Continental's careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the HR department or the hiring manager after your interview to express your appreciation and reiterate your interest in the position
- If selected for the internship, complete the onboarding process and any required paperwork promptly and thoroughly
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
