📌 Core Information
🔹 Job Title: Pharma Segment Marketing Manager
🔹 Company: DSM
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating global segment strategy into regional execution plans
- Leading regional market strategic imperatives
- Executing regional product launches
- Exploring customer potential opportunities for adjacency segments
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive regional growth and market share.
📋 Key Responsibilities
✅ Translate global segment strategy into actionable regional execution plans, including targeting setting for funnel growth (e.g. LRP, innovation, etc)
✅ Lead regional market strategic imperatives to implement and monitor regional execution plans & influence customer perception and demand for existing products, tracking KPIs such as market share and initiative progress
✅ Take the lead to drive regional new initiatives execution with cross-function support especially global downloading and regional support (e.g. global segment, RA, QA, etc)
✅ Tailor global value propositions to fit regional regulatory, cultural, and market conditions
✅ Execute product launches regionally, ensuring alignment with global plans and local readiness
✅ Explore customer potential opportunities for adjacency segment and drive customer engagement and projects with sales, product marketing, marcom, innovation to effectively implement regional strategies and tactics
ASSUMPTION: This role requires a strong understanding of the regional market, competitive landscape, and customer needs to effectively drive growth and market share.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven experience of 5-10 years in marketing, with a focus on segment marketing or a similar role within the pharmaceutical industry.
Required Skills:
- Industry and Market Knowledge: Comprehensive understanding of the industry and markets, with in-depth knowledge about products and ingredients.
- Analytical and Marketing Skills: Strong analysis ability and skills in mapping marketing share with in-depth understanding of competitive scape.
- Ability to identify consumer insights, business and other opportunities, define innovation strategies, transform them into concepts and achieve their implementation
- Excellent Communication and Presentation Skills: Must possess excellent communication and presentation abilities.
- Good command of both Chinese and English communication skills
Preferred Skills:
- B2C or E-commerce Experience: Experience in B2C or E-commerce is a plus.
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the regional market will be at an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager with 5-10 years of experience in the pharmaceutical industry in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Overtime may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DSM is a global science-based company active in health, nutrition, and materials. They are a leading producer of vitamins, nutritional supplements, and other specialty chemicals.
Company Size: DSM has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: DSM was founded in 1902 and has a rich history in the chemical industry.
Company Description:
- DSM is a global science-based company that delivers innovative business solutions for human nutrition, animal nutrition, personal care, and pharmaceuticals.
- The company's products and solutions are used in a wide range of markets and applications, from food and dietary supplements to pharmaceuticals and cosmetics.
- DSM is committed to sustainability and has set ambitious targets to reduce its environmental footprint and contribute to a more sustainable future.
Company Specialties:
- Vitamins and nutritional supplements
- Specialty chemicals
- Fragrances and flavors
- Animal nutrition and health
Company Website: http://www.dsm-firmenich.com
ASSUMPTION: DSM's large size and global presence provide opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow into more senior roles within the marketing function or the broader organization.
Reporting Structure: The Pharma Segment Marketing Manager reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales, product marketing, and innovation.
Work Arrangement: This is an on-site role based in Shanghai, China. The work arrangement is full-time, with standard working hours Monday to Friday.
Growth Opportunities:
- Progression into more senior marketing roles within DSM
- Expansion into other business units or regions within the company
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role provides an excellent opportunity for career growth and development within a global organization.
🌍 Location & Work Environment
Office Type: DSM's Shanghai office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant business ecosystem and numerous opportunities for professional growth and development.
- The city is known for its rich culture, history, and diverse culinary scene, providing a high quality of life for residents.
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of overtime based on business needs.
ASSUMPTION: Shanghai provides a dynamic and stimulating work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Industry and market knowledge
- Analytical and marketing skills
- Communication and presentation skills
- Cultural fit and alignment with DSM's values
Application Tips:
- Highlight your relevant industry experience and market knowledge in your resume and cover letter
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally
- Demonstrate your understanding of DSM's business and the regional market in your interview
ATS Keywords: Pharma, Segment Marketing, Regional Execution Plans, Market Strategic Imperatives, Product Launches, Adjacency Segments, Consumer Insights, Innovation Strategies, Chinese, English
ASSUMPTION: DSM's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Results-driven
- Innovation
- Collaboration
- Integrity
Work Style:
- Strategic and analytical mindset
- Strong communication and presentation skills
- Ability to work cross-functionally and collaborate with diverse teams
- Adaptability and flexibility in a dynamic and changing environment
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and market developments?
- Can you provide an example of a time when you had to tailor a global value proposition to fit regional market conditions?
- How do you approach working with cross-functional teams to drive regional growth and market share?
ASSUMPTION: DSM values diversity, inclusion, and collaboration, and seeks candidates who are a strong cultural fit with the organization's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced and dynamic environment
- Navigating a large and complex organization with multiple stakeholders
- Adapting to changes in the market and competitive landscape
- Balancing regional market needs with global strategic imperatives
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a global organization.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Segment Marketing Manager within the pharmaceutical industry, with a focus on driving regional growth and market share.
- However, this role is unique in its focus on the pharma segment and the need to balance global strategic imperatives with regional market needs.
- Career progression in this role could lead to more senior marketing roles within DSM or other global organizations.
ASSUMPTION: This role is similar to other marketing manager roles within the pharmaceutical industry, but with a unique focus on the pharma segment and regional market needs.
📝 Sample Projects
- Developing a regional execution plan for a new product launch, including targeting setting and customer engagement strategies
- Conducting a market analysis to identify opportunities for adjacency segments and developing a go-to-market strategy
- Leading a cross-functional team to execute a regional new initiative, including global downloading and regional support
ASSUMPTION: These sample projects are representative of the types of initiatives the Pharma Segment Marketing Manager may be responsible for driving in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's strategy for growth in the pharma segment in the region?
- How does this role fit into the broader marketing organization and the company's global strategy?
- What are the key priorities for this role in the first 90 days?
- How does DSM support the professional development and growth of its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and market knowledge
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally
- Demonstrate your understanding of DSM's business and the regional market in your interview
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
