PHI - Lead- Social Media

📌 Core Information

🔹 Job Title: PHI - Lead - Social Media

🔹 Company: Prudential plc

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing brand presence on major social media platforms
• Deploying strong platform-specific strategies to drive engagement, reach, and conversion
• Collaborating with design teams and social media agencies to create compelling content
• Analyzing social media analytics to measure campaign performance
• Building an AI ecosystem, including conversational AI for chat and web/app journeys

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning about social media trends.

📋 Key Responsibilities

✅ Manage and grow brand presence on social media platforms like LinkedIn, Instagram, YouTube, and Facebook

✅ Plan and manage social media channels, design campaigns, and help build brand identity

✅ Produce witty and engaging content, with good analytical skills

✅ Stay updated with the latest trends and design impactful social media strategy

✅ Collaborate with the design team / social media agency to get images, videos, and posts designed on time

✅ Build a community by engaging the audience with meaningful conversations and responding to their comments

✅ Connect with industry influencers for brand promotions

✅ Monitor brand mentions and promote user-generated content to connect with the audience personally

✅ Analyze social media analytics to measure the performance of the campaigns

✅ Deploy relevant AI tools/technologies and build an organization-wide AI ecosystem

✅ Conceptualize and plan Influencer-led campaigns and UGC for reach and engagement amongst the relevant audience

ASSUMPTION: This role requires a high level of self-motivation, time management, and the ability to work independently while collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Master's degree in marketing, communications, or a related field

Experience: Minimum of 5 years of experience as a social media manager / specialist

Required Skills:

• Expertise in managing brand pages on LinkedIn, Instagram, YouTube, and Facebook
• Knowledge of paid social advertising and campaign optimization
• Proficiency with tools like Sprinkler, Meta Business Suite, Creator Studio, Buffer, Hootsuite
• Strong copywriting and visual storytelling skills
• Excellent communication and time-management abilities

Preferred Skills:

• Experience in managing AI tools/technologies for social media
• Knowledge of conversational AI and chatbot development

ASSUMPTION: Candidates with experience in the financial services industry or health insurance sector may have an advantage in understanding the context and nuances of this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for similar roles in Mumbai)

Benefits:

• Medical insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Health Insurance

Company Size: 10,001+ employees (Global), with a significant presence in India

Founded: 1848 (UK), with a long-standing presence in India since the 19th century

Company Description:

• Prudential plc is a British multinational life insurance and financial services company headquartered in London, UK
• The company operates in Europe, Asia, and the US, with a significant focus on growth markets in Asia and Africa
• Prudential's purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated, and inclusion is assured

Company Specialties:

• Life insurance
• Health insurance
• Asset management
• Retirement solutions

Company Website: https://www.prudentialplc.com/

ASSUMPTION: Prudential's global presence and experience in the Indian market provide a stable and growth-oriented work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership roles

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Progression to senior roles within the marketing department
• Expansion into other areas of the business, such as product management or customer experience
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers a clear career path for growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Mumbai, with opportunities for travel to other Prudential offices in India and globally

Geographic Context:

• Mumbai is the financial capital of India and a major hub for the insurance industry
• The city offers a vibrant cultural scene, diverse food options, and excellent connectivity to other major cities in India and abroad
• Mumbai's competitive job market and high cost of living may impact compensation and benefits packages

Work Schedule: Standard office hours, with flexibility for occasional remote work and overtime as needed

ASSUMPTION: Mumbai's dynamic business environment and cultural diversity provide a stimulating work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Case study or presentation (if applicable)
• Final round with hiring manager or panel

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Analytical skills and data-driven decision making
• Cultural fit and alignment with Prudential's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of social media trends and your ability to create engaging content
• Prepare examples of your past work that demonstrate your creativity, analytical skills, and ability to drive results
• Research Prudential's mission, values, and culture to ensure a strong fit

ATS Keywords: Social Media Management, Content Creation, Campaign Optimization, Analytical Skills, Copywriting, Visual Storytelling, Communication, Time Management, Paid Social Advertising, Community Engagement, Influencer Marketing, Trend Analysis, AI Tools Deployment, Collaboration, Customer Understanding, Attention to Detail

ASSUMPTION: Prudential's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Sprinkler
• Meta Business Suite
• Creator Studio
• Buffer
• Hootsuite
• AI tools and technologies (depending on the candidate's experience and the organization's needs)

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Protection
• Performance
• Diversity & Inclusion
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Customer-focused and empathetic

Self-Assessment Questions:

• How do you embody Prudential's values in your daily work?
• Can you provide an example of a time when you used data to inform a social media strategy or campaign?
• How do you stay updated with the latest social media trends and tools?

ASSUMPTION: Candidates who align with Prudential's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative and analytical aspects of the role
• Working with cross-functional teams and stakeholders to align on strategy and execution

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to Social Media Manager or Social Media Specialist positions in other companies, but may have additional responsibilities related to AI tools deployment and campaign optimization
• Compared to other marketing roles, this position requires a strong focus on digital and social media channels, as well as a deep understanding of customer behavior and trends
• Career progression may involve moving into senior marketing roles, product management, or customer experience positions

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competitive landscape.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new health insurance product
• Analyzing social media data to identify trends and optimize campaign performance
• Collaborating with the design team to create engaging and on-brand content for multiple social media platforms

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Prudential's health insurance business?
• Can you describe the team structure and reporting lines for this role?
• How does Prudential support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Prudential measure the success of its social media campaigns, and how will my performance be evaluated?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your creativity, analytical skills, and ability to drive results
• Research Prudential's mission, values, and culture to ensure a strong fit
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.