PHI - Manager- Channel & Product Marketing

📌 Core Information

🔹 Job Title: PHI - Manager- Channel & Product Marketing

🔹 Company: Prudential plc

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive go-to-market strategies for new product launches across various distribution channels.
• Creating clear and compelling product propositions and messaging that resonates with target audiences and differentiates offerings from competitors.
• Ensuring smooth execution of marketing campaigns (ATL & BTL) across channels while adhering to brand guidelines.
• Collaborating with sales, product development, and customer service teams to ensure cohesive marketing efforts.
• Managing vendors and marketing agencies for marketing collaterals and merchandising.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Creating and executing comprehensive GTM strategies for new product launches across distribution channels such as D2C, Banca, Agents, Brokers, etc.

✅ Developing clear and compelling product propositions and messaging that resonates with target audiences and differentiates offerings from competitors.

✅ Ensuring smooth execution of marketing campaigns (ATL & BTL) across channels, along with adherence to brand guidelines.

✅ Collaborating with sales, product development, and customer service teams to ensure cohesive and effective marketing efforts.

✅ Managing vendors and marketing agencies for marketing collaterals and merchandising.

✅ Coordinating with the Provider Network team for activation initiatives supported by provider partners and developing necessary marketing collaterals, including hospital pitch books.

✅ Briefing, coordinating, and delivering through creative agencies, printing vendors, BTL agencies, and translation service providers for all channel marketing initiatives.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Master's degree in marketing, communications, or a related field.

Experience: Minimum of 5 years in channel and product marketing, with health insurance experience preferred.

Required Skills:

• Expertise in managing vendors and marketing agencies for marketing collaterals and merchandising.
• Knowledge of developing omnichannel marketing initiatives to support distribution, sales, network hospitals, and customer service.
• Excellent communication and time-management abilities.

Preferred Skills:

• Experience in the health insurance industry.
• Fluency in local languages (e.g., Hindi, Marathi).

ASSUMPTION: Candidates with relevant industry experience and strong communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for similar roles and experience levels in Mumbai)

Benefits:

• Medical insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Health Insurance

Company Size: 10,001+ employees (Global), with a significant presence in India

Founded: 1848 (Global), with operations in India since 1992

Company Description:

• Prudential plc is a global financial services company with a presence in Asia, Africa, and the United States.
• The company offers a wide range of insurance and asset management products and services.
• Prudential's purpose is to be partners for every life and protectors for every future.

Company Specialties:

• Life Insurance
• Health Insurance
• Asset Management

Company Website: https://www.prudentialplc.com/

ASSUMPTION: Prudential plc is a well-established global financial services company with a strong brand and extensive experience in the insurance industry.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams such as sales, product development, and customer service.

Work Arrangement: On-site, with flexible work arrangements

Growth Opportunities:

• Potential career progression within the marketing department or broader organization.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Chance to contribute to the growth and success of a new health insurance venture in India.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mumbai Office (PTSI)

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India.
• The city is a major commercial and financial hub, with a thriving insurance industry.
• Mumbai offers a diverse cultural experience and numerous opportunities for personal and professional growth.

Work Schedule: Monday to Friday, with flexible hours and the possibility of remote work

ASSUMPTION: Mumbai offers a dynamic work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to work with cross-functional teams
• Strategic thinking and problem-solving abilities
• Understanding of the health insurance industry and relevant marketing trends
• Cultural fit and alignment with Prudential's values

Application Tips:

• Highlight relevant experience and achievements in channel and product marketing.
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past.
• Research Prudential plc and the health insurance industry in India to demonstrate your understanding of the business and market.

ATS Keywords: Channel Marketing, Product Marketing, Health Insurance, Vendor Management, Omnichannel Marketing, Communication, Time Management, Customer Understanding, Collaboration, Attention to Detail, Independent Work, Project Management, Marketing Strategy, Campaign Execution, Sales Support, Creative Briefing

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Partners for every life
• Protectors for every future
• Connect, Grow, and Succeed

Work Style:

• Collaborative and cross-functional
• Focused on customer-centricity and empathy
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you align with Prudential's values and purpose?
• Are you comfortable working in a collaborative, cross-functional environment?
• Do you have a customer-centric mindset and a strong focus on results?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration and alignment with the company's values and purpose.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines.
• Managing multiple projects and priorities simultaneously.
• Adapting to a new company culture and learning new processes.
• Navigating a large, global organization with diverse teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Product Marketing Manager in other industries, but with a focus on the health insurance sector.
• Compared to other marketing roles, this position requires a strong understanding of both channel and product marketing strategies.
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the marketing department or broader organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new health insurance product launch across multiple distribution channels.
• Creating compelling product propositions and messaging that resonates with target audiences and differentiates offerings from competitors.
• Managing vendor relationships and marketing agency briefings for channel marketing initiatives, including BTL activations and hospital pitch books.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What are the most significant challenges facing the health insurance industry in India, and how can this role address them?
• What opportunities are there for professional growth and development within the marketing department or broader organization?
• How does Prudential support work-life balance for its employees?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the industry, and make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past.
• Research Prudential plc and the health insurance industry in India to demonstrate your understanding of the business and market.
• Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.