📌 Core Information
🔹 Job Title: Physician Marketing Liaison
🔹 Company: Spine Team Texas Management Company
🔹 Location: Rockwall, Texas
🔹 Job Type: Full Time
🔹 Category: Medical Practices
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing relationships with key referral sources to drive patient volume and loyalty
- Executing local marketing campaigns to engage the community
- Acting as a brand ambassador and community liaison
- Gathering market and competitive information for the corporate marketing team
ASSUMPTION: This role requires a balance of relationship-building, marketing, and analytical skills. It's ideal for someone with a background in sales, healthcare business development, or field marketing.
📋 Key Responsibilities
✅ Utilizing consultative, relationship-building skills to cultivate win-win partnerships with key referral sources to drive patient volume to facilities
✅ Working with facility leadership to identify and set appointments with local physicians to meet with our physicians and leadership
✅ Acting as a brand ambassador and community liaison to build reputation in and connection to the communities we serve
✅ Working collaboratively with the corporate marketing team to execute local marketing campaigns
✅ Gathering, assimilating, and providing market and competitive information for the corporate marketing team, on a monthly basis, to ensure local marketing activities are effective and efficient
✅ Acting as marketing liaison to facility staff and facilitating and growing relationships with hospitals and other partner staff
ASSUMPTION: This role involves frequent travel to all facility locations and may require working additional hours as needed.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in marketing or business administration, required
Experience: 3+ years of sales, healthcare business development, or field marketing experience with direct responsibility for meeting sales goals, required
Required Skills:
- Fluency in English; written and oral communication
- Public speaking and presentation skills
- Relationship-building and consultative skills
- Marketing campaign execution and analysis
- Market research and competitive analysis
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish (or other languages) for better community engagement
ASSUMPTION: While not explicitly stated, proficiency in using marketing and sales software, as well as Microsoft Office Suite, is expected for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Continuing education opportunities
Working Hours: Full-time, Monday-Friday, with some flexibility for travel and event attendance
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices, specifically focused on spine care and pain management
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2005, with a history of providing comprehensive, team-based spine care
Company Description:
- Spine Team Texas is a nationally accredited facility specializing in non-surgical treatments and minimally invasive spine surgery
- The company's team approach involves spine fellowship-trained physical medicine and rehabilitation physicians, spine surgeons, nurses, X-ray technicians, physician assistants, and spine-focused physical therapists
- Their mission is to deliver the best patient experience through clinical excellence and superior customer service
Company Specialties:
- Back Pain
- Neck Pain
- Spine Care
- Minimally Invasive Spine Surgery
- Spinal Cord Stimulation
- Spine Pain Management
Company Website: http://www.spineteamtexas.com
ASSUMPTION: Spine Team Texas is known for its team-based approach to spine care, which sets it apart from competitors and provides a unique work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department or the company as a whole
Reporting Structure: This role reports directly to the Marketing Director and works closely with facility leadership and the corporate marketing team
Work Arrangement: On-site, with frequent travel to facility locations across Texas
Growth Opportunities:
- Advancement within the marketing department (e.g., Marketing Manager, Marketing Director)
- Expansion into other aspects of the business, such as sales or operations
- Potential to work across multiple facilities and locations as the company grows
ASSUMPTION: This role offers opportunities for professional development and growth, both within the marketing department and across the company.
🌍 Location & Work Environment
Office Type: Medical clinic, with a professional and collaborative work environment
Office Location(s): Rockwall Clinic - Rockwall, TX
Geographic Context:
- Rockwall is a suburb of Dallas, offering a mix of urban and suburban living
- The area has a growing population and a strong local economy
- Rockwall is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: Full-time, Monday-Friday, with some flexibility for travel and event attendance
ASSUMPTION: The work environment at Spine Team Texas is collaborative and team-oriented, with a strong focus on patient care and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Director and/or facility leadership
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Sales and marketing skills
- Relationship-building and communication abilities
- Understanding of the healthcare industry and market trends
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant sales, marketing, and healthcare experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare examples of successful marketing campaigns or sales strategies you've implemented in the past
- Research the company's competitors and market trends to show your industry knowledge
ATS Keywords: Sales, marketing, healthcare, business development, field marketing, patient volume, local marketing, market analysis, community engagement, brand ambassador
ASSUMPTION: The application process at Spine Team Texas is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive patient volume and engagement.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's role within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Clinical excellence
- Superior customer service
- Teamwork and collaboration
- Continuous learning and improvement
Work Style:
- Results-driven and goal-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and as part of a team?
- Do you have a proven track record of driving results through marketing campaigns and sales strategies?
- Are you passionate about patient care and improving the patient experience?
ASSUMPTION: Spine Team Texas values employees who are passionate about patient care, results-driven, and collaborative, with a strong focus on clinical excellence and superior customer service.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Building and maintaining relationships with key referral sources and community partners
- Adapting to changes in the healthcare industry and market trends
- Working collaboratively with a diverse team of healthcare professionals
ASSUMPTION: These challenges are common in a marketing role within the healthcare industry and can be overcome with strong communication, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and market trends
- The focus on patient volume and loyalty sets this role apart from other marketing positions
- Career progression in this role may involve moving into marketing management or expanding into other aspects of the business
ASSUMPTION: This role offers a unique blend of marketing, sales, and healthcare experience, with opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing and executing a local marketing campaign to increase patient referrals from a specific medical practice
- Analyzing market data to identify trends and opportunities for growth in a particular geographic region
- Building and maintaining relationships with key community partners to enhance the company's reputation and patient engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall mission and strategic goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing department collaborate with other departments, such as sales and operations?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales, marketing, and healthcare experience
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare examples of successful marketing campaigns or sales strategies you've implemented in the past
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
