📌 Core Information
🔹 Job Title: PLG Marketing Operations Manager
🔹 Company: monday.com
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Strategic partnership with media and user acquisition teams
- Translating high-level plans into actionable items
- Optimizing PLG operations and driving enhancements
- Seamless communication across various stakeholders
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to bridge the gap between marketing teams and other departments.
📋 Key Responsibilities
✅ Act as a strategic partner for the media and user acquisition teams
✅ Work with marketing leadership and analysts to create targets, north star metrics, and KPIs
✅ Identify pain points and business opportunities across different funnels and customer journeys
✅ Translate high-level and strategic plans into action items, gathering relevant stakeholders, and own the process from planning to implementation and rollout
✅ Identify operational and data gaps, gather needs, and work to create short-term and long-term solutions
✅ Act as a connector between marketing and other groups around growth funnels, including Product, RevOps, and Sales
✅ Be the go-to person for operational and data needs of the marketing team
✅ Work with the MarTech operations team to implement new technical capabilities to support growth and efficiency
✅ Create one source of truth dashboards in Looker according to analysts’ modeling
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong communication skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 4 years of experience in marketing operations roles in a high-scale SAAS company
Required Skills:
- Expertise in user acquisition (hands-on) and budget planning
- Familiarity with different marketing functions (social media, SEO, marketing automations, demand generation)
- In-depth understanding of Sales functions, processes, and methodologies
- Expertise in Salesforce, HubSpot/marketing automation platforms (Marketo, Pardot)
- Experience working with data BI and analytics tools such as Google Sheets/Excel, Looker/Tableau/power bi/data visualization, SQL (an advantage)
- Experience working with MMM model & GEO testing - advantage
- Proven experience in building plans and processes for complex operations
- Strong presentation skills, translating complex data into actionable insights
- Strong product thinking with the ability to conceptualize and implement user-centric solutions
Preferred Skills:
- Fluency in Hebrew (advantage)
ASSUMPTION: Given the remote nature of the role, strong communication skills and self-motivation are crucial for success.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 - $160,000 per year, based on industry standards for a Marketing Operations Manager with 5-10 years of experience in Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
- Company events and team-building activities
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely from Israel.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: monday.com operates in the Software Development industry, focusing on work management and collaboration tools.
Company Size: monday.com is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: monday.com was founded in 2012 and has since grown to serve over 225,000 customers across 200 industries in over 200 countries and territories.
Company Description:
- monday.com is a low-code, no-code platform that empowers organizations to build custom work management tools and software applications
- The platform connects people to processes and systems, creating an environment of transparency in business
- monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo
Company Specialties:
- Project Management
- Collaboration
- Team Management
- SaaS
- Communication
- Production Tracking
- Work Management
- CRM
- Marketing & Creative
- HR
Company Website: monday.com
ASSUMPTION: monday.com's focus on collaboration and work management makes it an attractive employer for candidates seeking a dynamic, fast-paced work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and operational execution.
Reporting Structure: The PLG Marketing Operations Manager will report directly to the Head of Marketing Operations and work closely with various marketing teams and other departments.
Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible work hours are available.
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a diverse range of industries and customers, fostering continuous learning and skill development
ASSUMPTION: Given monday.com's rapid growth and expansion, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from any of monday.com's global offices)
Office Location(s): monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo
Geographic Context:
- Israel has a thriving tech industry, with numerous startups and established companies
- The time zone is UTC+3, allowing for collaboration with teams in various regions
- The remote work arrangement offers flexibility and work-life balance
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical proficiency in marketing operations tools and platforms
- Cultural fit and alignment with monday.com's values
Application Tips:
- Highlight your experience in marketing operations and user acquisition in your resume and cover letter
- Tailor your application to demonstrate your understanding of monday.com's platform and values
- Prepare examples of your analytical skills and ability to translate complex data into actionable insights
ATS Keywords: Marketing Operations, User Acquisition, Budget Planning, Salesforce, HubSpot, Marketing Automation, Data Visualization, SQL, MMM Model, GEO Testing, Collaboration, Presentation Skills, Product Thinking
ASSUMPTION: monday.com's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and operational execution.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Marketing automation platforms (Marketo, Pardot)
- Data BI and analytics tools (Google Sheets/Excel, Looker/Tableau/power bi)
- SQL
- MMM model & GEO testing
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing operations and user acquisition.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Empowerment
- Adaptability
- Winning together
- Innovation
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and analytical
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with monday.com's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a remote, collaborative environment, and how do you ensure effective communication with team members?
- How do you approach continuous learning and skill development, and how have you applied this to your previous roles?
ASSUMPTION: monday.com's company culture emphasizes collaboration, transparency, and empowerment, making it an attractive employer for candidates seeking a dynamic, innovative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Balancing strategic thinking with operational execution and day-to-day tasks
- Adapting to a remote work environment and maintaining productivity
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position focuses specifically on Product-Led Growth (PLG) strategies and user acquisition
- This role requires a strong understanding of both marketing and sales functions, making it unique compared to other marketing operations positions
- Career progression in this role could lead to senior marketing operations or management positions within monday.com or other organizations
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions is essential for candidates to make informed career decisions.
📝 Sample Projects
- Developing and implementing a new user acquisition strategy to drive growth in a specific market or customer segment
- Optimizing marketing funnels and customer journeys to improve conversion rates and reduce churn
- Creating and maintaining one source of truth dashboards in Looker to track key performance indicators (KPIs) and inform data-driven decision-making
ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization at monday.com?
- What are the most pressing challenges facing the marketing operations team, and how can this role address them?
- How does monday.com support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does monday.com foster a culture of collaboration and innovation, and how can this role contribute to that culture?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through monday.com's careers page
- Tailor your resume and cover letter to highlight your experience in marketing operations, user acquisition, and budget planning
- Prepare examples of your analytical skills and ability to translate complex data into actionable insights
- Follow up with the HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
