📌 Core Information
🔹 Job Title: Product Marketing Manager - Small Business Traffic, North American Stores Marketing
🔹 Company: Amazon
🔹 Location: New York, NY; Seattle, WA; Santa Monica, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 4+ years of professional marketing experience
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-traffic, high-visibility speed campaigns and launches for small business content
- Collaborating with product and tech teams to test and implement new features and experiments
- Managing marketing-led experimentation to optimize traffic-driving strategies
- Tracking KPIs and progress to goals to measure the success of campaigns and new initiatives
- Actively investigating and suggesting new ways to help customers discover products from small businesses on Amazon
ASSUMPTION: This role requires a strong product marketer and project manager who is comfortable with ambiguity and can develop campaigns and strategy independently while collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Own Small Business Traffic Strategies and Execution
✅ Develop and manage omni-channel, high-traffic, high-visibility speed campaigns and launches and ingresses to the small business content
✅ Work closely with product and tech teams to test and implement new features and experiments
✅ Own and execute marketing-led experimentation; test, optimize, scale, and automate successful traffic-driving strategies
✅ Track KPIs and progress to goals to measure the success of CX, campaigns, experimentation, and new initiatives
✅ Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
✅ Actively investigate and suggest new ways to help customers discover products from small businesses on Amazon
✅ Manage and report on project status and results
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage project timelines and stakeholder expectations.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven ability to use data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: While not explicitly stated, a strong understanding of e-commerce and retail environments would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location and experience level)
Benefits:
- Medical, financial, and other benefits (see here for more information)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Amazon's publicly available compensation data and may vary depending on the specific location and experience level of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, operations, and software development.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 and has since grown into a global leader in e-commerce and technology.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Software development
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Manager, North America Stores Marketing.
Work Arrangement: This role is primarily on-site, with potential opportunities for hybrid work arrangements.
Growth Opportunities:
- Potential to expand the role's scope and impact based on successful performance
- Opportunities to work on high-visibility projects with significant customer impact
- Possibility to transition into other marketing roles or leadership positions within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership positions over time.
🌍 Location & Work Environment
Office Type: Amazon's offices are typically modern, collaborative workspaces with a mix of open and private work areas.
Office Location(s): New York, NY; Seattle, WA; Santa Monica, CA
Geographic Context:
- New York, NY: A major global city with a diverse population and vibrant cultural scene
- Seattle, WA: The headquarters of Amazon, with a strong tech industry presence and a growing population
- Santa Monica, CA: A coastal city in Los Angeles County, known for its beaches, tech industry, and laid-back atmosphere
Work Schedule: Full-time (40 hours per week), with potential for flexible hours or hybrid work arrangements
ASSUMPTION: The location of this role may impact the work environment and commuting considerations for the candidate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making abilities
- Collaboration and communication skills
- Cultural fit with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss specific examples of your experience with marketing campaigns, experimentation, and data analysis
- Research Amazon's leadership principles and be ready to discuss how your personal values align with the company's
ATS Keywords: Product Marketing, Small Business Traffic, North American Stores Marketing, Customer Obsession, Data-Driven, Experimentation, Campaign Development, Strategic Thinking
ASSUMPTION: The interview process for this role may vary depending on the specific location and hiring manager.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and platforms
- Excel or Tableau for data manipulation, analysis, and visualization
- Project management tools (e.g., Asana, JIRA, or Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the location and team-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugal
- Earn Trust
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Strong focus on customer experience
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you identified a customer pain point and developed a solution to address it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Amazon's leadership principles and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders to align on priorities and timelines
- Adapting to changes in priorities and scope based on customer feedback and data insights
- Navigating a large organization with diverse teams and work cultures
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role focuses on small business traffic strategies, while related positions may focus on broader marketing initiatives or specific product categories
- Amazon's large and diverse product portfolio offers unique opportunities for career growth and development compared to smaller organizations
- Career paths within Amazon may vary depending on the specific role and team, with opportunities for vertical or horizontal growth
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for growth and development within Amazon's large and diverse organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote small business products during a major shopping event (e.g., Black Friday)
- Conducting customer research to identify pain points and develop targeted marketing strategies to address them
- Collaborating with product and tech teams to test and launch new features or products that drive small business traffic
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Product Marketing Manager role, with a focus on driving small business traffic and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other marketing teams and stakeholders within Amazon?
- What are the most significant challenges facing the small business traffic initiatives, and how can this role address them?
- What opportunities are there for growth and development within this role and the broader marketing organization?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the interview by researching Amazon's leadership principles and practicing your responses to common marketing and behavioral interview questions
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
